59 - How You Can Use Storytelling To Drive Your Business Forward With Jessi Shuraleff

In this week’s podcast episode, Emily chats with Jessi Shuraleff, host of the podcast, This is My Truth and coach for women seeking to reclaim their stories and their voice. Jessi joins to share more about storytelling and how to actually use it in your business to drive sales and connections.

At the age of 33, Jessi was handed a pivotal moment when her husband asked her one morning - are you happy? Her answer changed the course of her path. In that moment, she realized that while on the outside it looked like she had it all - successful leadership career at Google, two kids, supportive partner, beautiful house in the city of Chicago - on the inside she had become a shell of herself. She had lost her own voice. It was at that moment she realized she held the power to write her own story and that she would do everything in her power to reclaim her voice, own her story & always speak her truth.

An effective storyteller & passionate people-first leader, Jessi spent 13.5 years at Google effectively building and leading strong sales & marketing teams partnering with some of the largest global brands in the world. Creating, building, and maintaining relationships is at the core of who she is and authenticity, vulnerability and storytelling have been the cornerstone of her skillset to get her to where she is today as a leader, a podcaster & a mom.

Jessi walks listeners through how to discover their own stories and how to find the meaningful moments in your life. She breaks down the importance of writing your story down and how you should go about sharing it. Jessi also shares how you can use storytelling in your marketing strategy and why it’s one of the most cost-effective tools in your arsenal of tactics. She offers advice for cultivating know, like, and trust factors in your business that will draw in your ideal customer.

If you’ve been curious about how to actually incorporate storytelling into your strategy, listen to this episode with Jessi!

Tune in for topics like:

• Jessi’s moment of truth that spurred her into entrepreneurship
• How to get curious with yourself
• Why it’s important to write down your story and read it out loud (even if you never plan to share it all)
• Where to find your business why
• Showing up on your personal profile versus your business profile
• How to create little touchpoints in your business that will set you apart

Links from the episode:

• Jessi’s website
• Jessi’s Instagram
• Jessi’s LinkedIn
• Moment of Truth podcast

Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!