Aesthetically Speaking

Rebecca Peterson & Abby Pace
  • 5,0 (15)
  • MARKETING
  • CHAQUE SEMAINE
Aesthetically Speaking

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

  1. 7 JANV.

    64. 4 Life-changing Branding Lessons from 2024

    Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.   Key takeaways from this episode: Where is Abby? Business Lessons for 2024 Strategy is Key Branding is Marketing Support   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    27 min

  2. 17/12/2024

    63. Behind the Scenes of a Client Consultation and My $15k Package

    Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding … it’s an experience and a transformation that will really make a difference in you and your business!   Key takeaways from this episode: Understanding What's Working Defining Your Brand's Future Personal Growth and Business Elevating Your Self-Perception The Branding Process The Design Phase   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    22 min

  3. 03/12/2024

    62. The 7 Must-Haves for a Luxury Brand

    What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.   Key takeaways from this episode: Defining Luxury in Branding Seven Elements of Luxury Experience The Significance of Brand Values The Impact of Pricing   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

    34 min

  4. 19/11/2024

    61. The Good, Better, and Best of Brand and Website Design . . . Does Your Business Pass the Test?

    I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of various branding and web design sites I recently did. I categorize these sites into three types: those with critical functionality issues, adequate but forgettable designs, and visually appealing sites that lack originality. These days it is a necessity to showcase authenticity and your unique voice to resonate with clients. I encourage you to evaluate your own websites to make sure everything is functional and differentiated. It’s so important to clearly communicate your unique value to attract business effectively.   Key takeaways from this episode: Understanding Website Importance Categories of Websites Authentic Branding How to Test Your Own Website   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    13 min

  5. 05/11/2024

    60. P is for Pivot - How to Evolve Your Brand Without Losing Your Unique Essence

    Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due to market shifts or personal growth, and the balance between consistency and integrity in business. We break down internal and external factors that are necessary for a pivot and examine strategic processes to evaluate the current business landscape. The role of clear communication during this transition is so important to enhance trust with clients. Rebranding is a crucial tool for aligning perceptions with business evolution. Throughout this episode, I encourage you to reconnect with your passion, and give you practical steps to ensure that pivoting and rebranding serves as a strategy for growth and alignment within your business.   Key takeaways from this episode: understanding the fear of change reasons to pivot your business market trends and evolution how to effectively pivot differentiation and targeting new audiences   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    21 min

  6. 25/06/2024

    59. Why I Believe Brand Development = Personal Development

    As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.    Key takeaways from this episode: Personal Reflections on Life Changes Concept of how brand development = personal development Elements of a strong personal brand Practical steps to identify and communicate personal brand   Visit the show notes for this episode: Ep. 59 | Why I Believe Brand Development = Personal Development   Episodes Mentioned: Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common   Work with Rebecca: The Rebrand Experience Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    17 min

  7. 18/06/2024

    58. When You SHOULD (and Shouldn't) DIY Your Brand

    Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.    Key takeaways from this episode: Importance of Having a Brand When to Invest in Professional Branding Example of Optimal Timing When DIY Branding is Suitable How to DIY Your Brand Successfully   Visit the show notes for this episode: Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand   Episode Mentioned:  Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand   Work with Rebecca: Brand in a Day The Rebrand Experience Brand + Website Design Personal Brand Mastery Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    21 min

  8. 11/06/2024

    57. How to Announce Your New Brand Strategically

    You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.    Key takeaways from this episode: The excitement and significance of rebranding Choice between a soft rebrand and a significant, noticeable rebrand Google's example of rebranding for strategic purposes despite initial resistance Differences between large and small business rebranding timelines Treating rebrand announcement as a significant event My 5-Day announcement schedule   Visit the show notes for this episode: Ep. 57 | How to Announce Your New Brand Strategically   Previous Episodes Mentioned: Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

    20 min
Tout afficher (65)

Bande-annonce

5
sur 5
15 notes

À propos

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.

Informations

  • Création
    Rebecca Peterson & Abby Pace
  • Années d’activité
    2023 - 2025
  • Épisodes
    65
  • Classification
    Tous publics
  • Copyright
    © 2025 Rebecca Peterson 2023
  • Site web de l’émission
    Aesthetically Speaking

Pour écouter des épisodes au contenu explicite, connectez‑vous.

Recevez les dernières actualités sur cette émission

Connectez‑vous ou inscrivez‑vous pour suivre des émissions, enregistrer des épisodes et recevoir les dernières actualités.
Choisissez un pays ou une région

Afrique, Moyen‑Orient et Inde

Asie‑Pacifique

Europe

Amérique latine et Caraïbes

États‑Unis et Canada