6 things that SEOs need to know about growth planning - with Ken Marshall The In Search SEO Podcast

What has growth planning got to do with SEO? And what can SEOs learn from growth planning?

In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including:
1. Shareholder's expectations around ROI planning
2. Understand your client's business model and sales process as well as they do
3. Center your keyword focus around the client's right-to-own
4. Plan campaign tactics for short-term, mid-term, and long-term value
5. Monthly and quarterly analytics
6. Stay in close communication with your clients about their ever-changing business priorities

For more Episodes of the In Search SEO podcast:
www.rankranger.com/blog/podcasts

Rank Ranger:
www.rankranger.com/

Start a free Rank Ranger trial:
www.rankranger.com/free-trial