Business Of Therapy

Kelly McKenna, Therapist & Business Coach
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Business Of Therapy

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode! 

  1. قبل ٤ أيام

    20. When Should You Raise Your Therapy Rates?

    I’ve got an important question for you… When’s the last time you gave yourself a raise? Like...actually raised your therapy rates because you’re really freaking good at what you do?? You work very hard, and I know that you’re a therapist who cares about your clients. In order to be the best for them though, you must prioritize yourself. You deserve a business that will not only give you job satisfaction, but financial security and freedom, too!  In today’s episode, I’m answering the question ‘when should you raise your therapy rates’. I want to share some different scenarios with you, because I know this won’t look the same for everyone. I hope this episode inspires you to raise your therapy rates in 2025. I would love to hear how you plan to do it, and please know, I’m ALWAYS cheering you on!! In this episode, I cover:  Why you need to set yourself up for success BEFORE seeing clientsGiving yourself an annual raise, even when you’re happy with your current ratesWhat to do when you ‘undersold’ yourself, but need your business to be sustainable Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

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  2. ١٠ جمادى الآخرة

    19. How to Build a Therapy Practice Worth $200+/Session with Amanda Buduris

    Amanda Buduris is a trauma therapist in the Pacific Northwest. She owns a successful private practice, and specializes in offering therapy intensives. Amanda serves individuals and couples who have complex trauma, and need support navigating the healing process. She’s also a business coach who helps therapists add therapy intensives to their own practices. Amanda has been a long time coaching client of mine and has built a very successful therapy practice. She was initially charging $125/session for 1-1 clients. Now, she charges $350/hour for weekly clients, and $400-500 for intensives (which we’re digging more into here). She’s been able to achieve $15k months from therapy alone, working an average of 15 hours/week. Pretty freaking awesome!! If you’re ready to build your therapy practice in a way that allows you to charge a premium rate and create a client-centered experience, this episode is for you! In this episode, we cover:  How Amanda has upleveled her skills + created a high-quality experience for her clientsHow Amanda and I both use Jane software in our private practicesTherapy intensives vs. traditional, ongoing 1-1 therapyPositioning yourself as the expert and charging a premium rateCreating boundaries in your business while still being very client-centeredStructuring intensives so you can be present and focused, instead of completely drainedWhy branding and marketing are crucial pieces in connecting with your ideal clientWhy people care more about how you can help them vs. your degrees or backgroundHow Amanda books clients for intensives vs. weekly sessions Connect with Amanda: Follow on Instagram @amandakbcoachingCheck out her Facebook group Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching Waitlista...

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  3. ٣ جمادى الآخرة

    18. How this Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe @christinacounsels

    Christina and I began working together earlier this year and since then, Christina has grown from 16k to over 28k followers on Instagram. She’s also 5x her email list, and grown from 400 email list subscribers to almost 2000. We also chat about the course she created for those struggling with OCD, her experience launching the course, and the power of showing up as your authentic self.  In this episode, we cover:  The ‘slower’ growth & roadblocks Christina was experiencing in her business and how that’s changed since working togetherChristina’s ‘why’ for wanting to show up on InstagramWhy Christina chose to create a course and her excitement around relaunching it How Christina 5x her email list subscribersThe free webinar Christina created and promoted to launch her courseWhy showing up as an authentic human is what people really wantChristina’s recent course launch results + what she did differentlyPutting more effort into your offers upfront so they will pay off laterMoving away from a ‘perfectionist’ mindset when launching your first course Connect with Christina: Follow on Instagram @christinacounsels Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy website  Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!  Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Check out Manychat (affiliate link) Business Coaching Waitlist Free traininga...

    ٤٠ من الدقائق

  4. ٢٥ جمادى الأولى

    17. 5 Hard Lessons in Business I’m Grateful For

    Since being in business, I’ve had 5 really challenging business experiences. But…these hard situations ended up being some of the BEST lessons that I've learned in business! Of course, it wasn’t easy, and it didn’t feel ‘good’ when I was in the thick of it, but I’m super grateful for them, because they made me a better business owner + a more self-assured person outside of work, too. In today’s episode, I’m sharing 5 hard lessons in business I’m grateful for. In this episode, I cover:  Why letting people really ‘see’ you can be scaryRealizing that you will get paid what you allow yourself to get paidRisking failure to get really BIG resultsMy experience losing $18k on paid adsReceiving negative feedback from clients Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Business Insider ArticleThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

    ٣٠ من الدقائق

  5. ١٨ جمادى الأولى

    16. The Good, The Bad, & The Messy of my Third $100,000 Month

    In today’s episode, I’m sharing about the good, the bad, & the messy of my third $100k month. I’m super proud of this accomplishment, because let me tell you…between team member challenges, tech issues, and more, September was anything but easy. But we made it happen! I received some awesome questions from my Instagram community about HOW I made $100,000 in one month, so I’m excited to break it allll down here! In this episode, I cover:  A breakdown of where my revenue came fromHow I’ve been able to nurture my audience & really build trust with themMy biggest mindset shift over the last year that led to multiple $100k monthsFeeling ambitious + challenged vs. ‘pressured’ to keep making more moneyWhy I don’t ‘do it all’ + what my support looks likeHow much profit I actually take home + breakdown of my expenses Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Monthly Income Report Reel for September 2024This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

    ٣٧ من الدقائق

  6. ١١ جمادى الأولى

    15. 336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist

    I’m excited to welcome Nadia Fiorita onto the podcast today! Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. She specializes in working with busy women and adolescent girls who struggle with high-functioning anxiety + are looking to gain control over feelings of anxiousness, self-doubt + perfectionism. She works with her clients to build a more optimistic mindset + develop lasting confidence. She is passionate about helping women because she has her own personal journey, so she really gets it! After working together for a few months, Nadia Fiorita went from 3k followers on Instagram, to over 100k. Fast forward to now - she has a full private pay caseload, 336k followers on Instagram, and has had multiple Reels go mega viral. In today’s episode, we’re chatting about Nadia’s Reels strategy as a therapist and how she has built a MASSIVE following on Instagram, and has done so by primarily using Reels.  In this episode, we cover:  Nadia’s start with Instagram in 2022 + the insane growth she’s experienced since thenHow Nadia went viral after just a few months of us working togetherThe increased pressure + imposter syndrome that comes with a large audienceNadia’s content creation strategy that’s led to multiple Reels going viral2 Reels that went mega viral, resulting in 20k+ email list subscribers for NadiaHow Nadia repurposes content to go viral again and againWhat Nadia’s current content creation process is like with team supportHow often Nadia was posting content early on vs. nowNadia’s best advice for therapists wanting to grow their Instagram following Connect with Nadia: Follow on Instagram @holisticanxietytherapist4 Things Women With High Functioning Anxiety Don’t Want You to SeeReasons Your High Functioning Anxiety Shows Up As AngerSigns You Have High Functioning AnxietyPOV Reel Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Some links referenced below are affiliate links which means we may receive a small commission at no extra cost to you. Thank you for your support!  Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace perioda...

    ٣٤ من الدقائق

  7. ٤ جمادى الأولى

    14. The Exact Things I’d Focus on if I Was Starting Over on Instagram

    I started with ZERO followers. I’ve grown both of my Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was growing my first therapy page (@sitwithkelly), and I for sure made my fair share of mistakes. All of my hard work and consistency helped me have an ‘easier’ experience with my second page.  I’ve learned sooo much along the way, but I’ve also been an Instagram therapist for 4 years now! If you’re a brand new therapist on Instagram (or even if you aren’t), I don’t want you to compare your journey to mine. I want to share with you 9 key things that I would focus on, if I was starting over as a new Instagram therapist. Some of these items will take you more time than others (especially in the beginning). But...as you learn, you’ll get better and faster over time. In this episode, I cover:  What it was like growing my first Instagram page vs. my secondNine things I would focus on as a new Instagram therapist Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

    ٣٢ من الدقائق

  8. ٢٧ ربيع الآخر

    13. The #1 Driver of Results in My Business

    In today’s episode, I’m talking about the number one driver of results in my business. If I had to sum it up in one word, the number one driver of all my results in my business has been CONSISTENCY.  Consistency probably doesn’t mean (or even look) the same for everyone. I do believe that it’s crucial if you want to continue growing your private practice though! Consistency allows you to build trust and deepen relationships with your community, and get realllly good at one particular thing. At the end of the day, showing up consistently on Instagram NEEDS to be a priority. This is the way you’re going to succeed in your business, and make more of a lasting impact with your ideal client!  In this episode, I cover:  What consistency looks like for me in MY businessReasons why consistency is so important in businessWhy showing up on Instagram consistently needs to be your priority + ways to do thisWhy you need to get really good at one thing before adding MORE to your plate Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy website Related Episode:  Episode 11: Big Instagram Growth Minus the Burnout Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2 month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

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Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?”  You’re in the right place.  Welcome to the Business of Therapy Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included.  You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more!  I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story!  Make sure to hit follow/subscribe so you never miss an episode! 

المعلومات

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    Kelly McKenna, Therapist & Business Coach
  • سنوات النشاط
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    © Copyright 2024 Kelly McKenna, Therapist & Business Coach
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    Business Of Therapy

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