60 | Why We Buy with Emotion & Backfill with Logic: The Critical Role of Emotions in Decision-Making (Deep Dive)

Host Neeta Bidwai explores the pivotal role of emotions in human decision making. Building on our previous discussions around willingness to pay and pricing power, this episode highlights the significant influence of emotions across various fields. From consumer behavior to finance, politics, and healthcare, peer-reviewed studies demonstrate how emotions shape our decisions more than we might realize. Understanding the dual nature of emotional influence, the practical applications in real-world scenarios, and strategies to harness emotional awareness provides better decision-making outcomes. 

Highlights:

00:00 Introduction to Emotions in Decision Making

00:25 The Universality and Speed of Emotions

01:28 Emotions as Decision-Making Tools

01:43 Recap of Key Emotional Influences

02:30 Impact of Emotions on Information Processing

03:04 Dual Nature of Emotional Influence

04:07 Emotions and Decision-Making Patterns

04:52 Practical Applications Across Industries

05:06 Consumer Behavior and Emotional Responses

05:41 Emotions in B2B and Other Industries

07:51 Strategies for Better Decision Making

08:55 Conclusion: Leveraging Emotional Awareness

10:14 Final Thoughts and Farewell

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

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