#61 - Unlocking Podcast Success with Kimberly Spencer

In this episode of The Marianne Hickman Show, Marianne sits down with Kimberly Spencer to delve into the power of podcast guesting as a marketing tool. They explore key strategies from Kimberly's upcoming book 'Make Every Podcast Want You', emphasizing the effectiveness of storytelling to secure guest spots and grow a business. The conversation covers practical tips for targeting the right podcasts, maximizing engagement, and building brand awareness. Listeners will learn about the importance of unique angles, nurturing genuine relationships, and leveraging podcasting for personal and professional growth. They also discuss the financial potential of podcast audiences, compare platforms like LinkedIn, and highlight the balance between altruism and profit. Key insights on overcoming personal challenges, the significance of integrity, and the benefits of a supportive network further enrich the dialogue. Marianne introduces her podcast database and encourages listeners to actively participate and apply these strategies to enhance their podcasting ventures. Get Kimberly's Book Make Every Podcast Want You https://amzn.to/3BWovtJ TEXT MARIANNE WITH ANY QUESTIONS!!! 801-509-5495 00:00 Introduction to the Marianne Hickman Show 00:17 Meet Kimberly Spencer: Author and Podcasting Expert 00:24 The Power of Podcasting for Business Growth 01:08 Kimberly's Book: Make Every Podcast Want You 01:17 Strategies for Podcast Guesting and Marketing 02:10 Building Relationships Through Podcasting 02:39 Leveraging Podcast Databases for Success 03:36 Maximizing Podcast Appearances for Business Growth 03:58 Engaging with the Podcast Audience 05:06 Kimberly's Personal Journey and Podcasting Success 07:07 The Authority Alignment Strategy 07:42 Targeting the Right Podcasts 22:15 The Importance of Follow-Up 25:20 The Power of Generosity in Friendships 26:01 Leveraging Podcasts for Business Success 27:15 The Journey to Becoming an Author 28:32 The Origin Story: From Hollywood to Entrepreneurship 29:56 Overcoming Personal and Family Struggles 34:13 The Impact of Sharing Personal Stories 38:01 The Sin of Comparison and Embracing Vulnerability 44:07 The Importance of Integrity and Follow-Through 48:27 Promoting the Book and Final Thoughts 📘 Connect with Kimberly Spencer ➡️ Podcast - https://open.spotify.com/show/2ROeliYZG9thhNSMEo8SDx?si=b69540b5d0d949c9 ➡️ Website - https://www.communicationqueens.com/ ➡️ YouTube - https://https//www.youtube.com/watch?v=fWLm9j9TSPE&list=PL2ClsckBxxuhIznCt03xcCIR-caCZBads ➡️ Facebook - https://www.facebook.com/groups/communicationqueens ➡️ LinkedIn - https://www.linkedin.com/in/kimberlyspencer-crownyourself/ ➡️ Instagram - https://www.instagram.com/communicationqueensagency/ Do you want a part two of this episode? Let us know in the comments below! Want the Podcast Database Marianne talked about? https://mariannehickman.com/database 🔔 Subscribe now and start building the life you've always dreamed of with me as your support. YOU'VE GOT THIS. 📘 Connect with Marianne ➡️ 801-509-5495 ➡️ https://mariannehickman.com ➡️ https://instagram.com/marianne__hickman ➡️ https://tiktok.com/@marianne__hickman ➡️ https://facebook.com/M