#621 - Amazon Keyword Tracking Masterclass

Master Amazon keyword tracker strategies: learn why keyword tracking matters, how to act, and link keyword ranks to PPC spend, holidays, deal days, and more in this masterclass!

What if you could revolutionize your Amazon-selling strategy with just a few clicks? Join us in this episode of the Serious Sellers Podcast: Seller Strategy Masterclass, where Bradley Sutton, Helium 10’s VP of Education and Strategy, explores the transformative power of Amazon keyword tracking. He dives into the Helium 10 Keyword Tracker tool, unlocking its potential to not only monitor your organic and sponsored keyword positions but also to outsmart your competitors. This episode is packed with insights on how mastering keyword tracking can be your game-changer in boosting product visibility and sales on Amazon.

As we navigate through the complexities of keyword tracking, Bradley emphasizes the importance of optimizing your Amazon keyword tracking frequency. Imagine having a comprehensive understanding of your product's visibility by monitoring keywords more than once a day. He guides you through the setup process, from tracking individual product variations to employing Helium 10 Keyword Tracker’s boost feature for hourly updates. You'll learn how to fine-tune your tracking preferences, allowing for precise data collection and informed decision-making that can elevate your Amazon game.

Visualize your rankings like never before with the new Heat Map feature, offering a clear picture of keyword trends over time. In this episode, Bradley also discusses the significance of competitor analysis and the strategic use of automated keyword tracking. By adding competitors' ASINs and tracking them diligently, you can gain a competitive edge and refine your Amazon PPC campaign’s bidding and pricing tactics. Listen in to discover how leveraging Helium 10’s advanced keyword tracking tool can empower you to make smarter decisions, ultimately leading to increased sales and enhanced Amazon product visibility.

In episode 621 of the Serious Sellers Podcast, Bradley talks about:

• 00:00 - The Importance of Amazon Keyword Tracking 
• 01:24 - Introduction & Overview to Helium 10 Keyword Tracker
• 11:33 - How to Track Your Amazon Keyword Ranks Daily Or Hourly
• 19:01 - How to View Keyword Ranks On A Heat Map
• 23:51 - How to Track Competitor Keyword Ranks
• 26:45 - How to Add Notes and Tags To Keywords
• 29:41 - How To Automate New Keyword Suggestions
• 33:00 - How to View PPC Data On Your Keywords

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