Good Revenue

Neeta Bidwai
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Good Revenue

Modern business culture prioritizes immediacy, but successful companies and leaders focus on the bigger picture. By deeply understanding customer needs and balancing short-term demands with long-term strategy, they create profitable, sustainable businesses. Host Neeta Bidwai explores the importance of building effective pricing and go-to-market strategies for durable business models. Hosted on Acast. See acast.com/privacy for more information.

  1. 68 | Why Political Ads & Commercials Hit So Hard Emotionally with Adam Slater (Clarafy Research)

    -3 J

    68 | Why Political Ads & Commercials Hit So Hard Emotionally with Adam Slater (Clarafy Research)

    Adam Slater is an opinion researcher and the founder of Clarafy Research. In this episode of Good Revenue, host Neeta Bidwai and Adam Slater cover: • The role of insights in both politics and business • Predictive power and limitations of polling • Importance and methodologies of focus groups • The revolutionary impact of podcasts on communication • Emotional influence of sound in messaging • Practical applications of insights in business • Challenges and mistakes in implementing insights • Future trends in insights and technology • Characteristics of high-performance organizations leveraging insights Adam's extensive experience in political and business insights provides valuable knowledge for executives aiming to improve decision-making and strategy. Tune in to learn how to more effectively use customer insights to drive business results. _ Where to find Adam: https://www.linkedin.com/in/adamslater8/ https://www.clarafy.co/ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/  Where to find Good Revenue: https://goodrevenue.io/goodrevenue  _ Highlights: 00:00 Introduction to Adam Slater and Clarafy Research 00:45 The Role and Misconceptions of Polling 02:23 Polling in Politics vs. Business 08:28 Focus Groups and Qualitative Research 14:39 The Power of Podcasts in Political Campaigns 18:57 The Importance of Sound in Messaging 26:47 Practical Applications of Insights in Business 38:23 Challenges and Future of Insights 43:39 High Performance Companies & Conclusion _ Referenced: • System 1 and System 2 (Daniel Kahneman): https://bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/943943?ean=9780374533557   • Paris Underground Sound System: https://scholarblogs.emory.edu/nbbparis/2019/06/05/the-music-of-the-metro/   • Universal recognition of three basic emotions in music (2009): https://pubmed.ncbi.nlm.nih.gov/19303300/   • Sound and Emotion (1992): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0096-1523.18.2.394 • Sound and Emotion (2003): https://psycnet.apa.org/doiLanding?doi=10.1037%2F0033-2909.129.5.770 Hosted on Acast. See acast.com/privacy for more information.

    45 min
  2. 67 | AI Agents, Trade Wars, & Market Surprises: 2025 Predictions with Jim Stevenson (The Bletchley Group)

    7 JANV.

    67 | AI Agents, Trade Wars, & Market Surprises: 2025 Predictions with Jim Stevenson (The Bletchley Group)

    Jim Stevenson of the Bletchley Group returns to Good Revenue to discuss the impacts of AI and digital transformation, potential trade wars, health care, and the state of global energy.  In this episode of Good Revenue, host Neeta Bidwai and Jim cover a wide range of topics including:  • The transformative potential of AI and autonomous agents in various industries • The evolving landscape of cybersecurity amidst advanced technologies • Quantum computing's potential impact on AI and other sectors • Data sovereignty and the shift towards sovereign digital infrastructures • The implications of geopolitical tensions and energy market volatility • The future of hybrid workforce models and AI's role in recruitment and talent development • Innovations in healthcare driven by AI, digital therapeutics, and personalized medicine • Economic outlook influenced by recent interest rate cuts and the availability of significant investment capital Jim's insights provide a valuable roadmap for business leaders, policymakers, and technologists to navigate the complexities and opportunities of the near future. Tune in to grasp a nuanced understanding of the upcoming year's economic and technological landscape. _ Where to find Jim: https://www.linkedin.com/in/jimstevenson/  Where to find Neeta: https://www.linkedin.com/in/neetabidwai/  Where to find Good Revenue: https://goodrevenue.io/goodrevenue  _ Highlights: 00:00 Introduction and Welcome Back 00:43 The Future of AI: Predictions and Impacts 01:47 AI Agents and Autonomous Decision Making 03:11 Energy Challenges and AI Infrastructure 06:30 Cybersecurity in the Age of AI 09:20 Quantum Computing: The Next Frontier 11:38 Data Sovereignty and Sovereign Clouds 14:21 Geopolitical Instability and Economic Predictions 17:17 Energy Markets and Supply Chain Volatility 22:18 Workforce Trends and Hybrid Models 25:42 Healthcare Innovations and AI 33:08 Economic Outlook and Investment Strategies 37:18 Conclusion: Opportunities and Risks in 2025 _ Referenced: • Euromonitor: https://www.euromonitor.com/press/press-releases/november-2024/euromonitor-international-reveals-top-global-consumer-trends-for-2025  • BCG M&A Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year  • Bupa: https://www.bupa.co.uk/  • VUCA: https://www.vuca-world.org/  Hosted on Acast. See acast.com/privacy for more information.

    39 min
  3. 66 | Unlock Pricing Power with Effective Messaging (Deep Dive)

    31/12/2024

    66 | Unlock Pricing Power with Effective Messaging (Deep Dive)

    Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024.  Host Neeta Bidwai breaks down the critical role of messaging in shaping customer perceptions and influencing their willingness to pay. We discuss the intentional design of communication strategies that evoke, drive, and reshape consumer behavior. Highlighting extensive peer-reviewed research, we explore value-based selling, the psychological triggers of limited quantity messages, and the importance of aligning messages with customer emotions and values. Key insights include the power of framing, laddering, narrative storytelling, language choice, message testing, and multisensory delivery. The episode underscores the importance of understanding and leveraging human emotions and psychology to craft compelling, customer-centric messaging strategies. Highlights: 00:00 Introduction to Effective Messaging 00:58 The Science Behind Messaging 02:37 Understanding Customer Emotions 05:57 The Power of Framing 08:37 Laddering and Value Chain Development 09:56 The Art of Storytelling 12:22 Choosing the Right Language 14:18 Message Testing and Refinement 16:37 Multisensory Message Delivery 18:52 Recap and Best Practices _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue Hosted on Acast. See acast.com/privacy for more information.

    22 min
  4. 65 | Grow Revenue Faster with Data-Backed Thought Leadership (Deep Dive)

    24/12/2024

    65 | Grow Revenue Faster with Data-Backed Thought Leadership (Deep Dive)

    Happy holidays! Good Revenue is off this week, so we're bringing you one of our favorite episodes from 2024.  Thought leadership is additive, newsworthy, and educational. It teaches your audience something they didn’t know. It challenges the status quo. And it helps your audience achieve a goal or get better at something they care about. That’s why it’s an incredibly powerful tool in go-to-market, when done well.  In this episode of Good Revenue, host Neeta Bidwai covers: • Why data-backed thought leadership changes mindsets, shows differentiated value, and is hard to copy  • How thought leadership differentiates from transactional and educational content (and why insights can’t be outsourced to AI)  • Extensive data supporting the effectiveness of thought leadership in today's business environment  • Why original insights & research are rewarded by executives, search, & social media • The tidal wave of the self-serve buyer journey – requiring vendors to build credibility with buyer who won’t take meetings or answer phone calls.  • A systematic framework for building, resourcing, and distributing a strong thought leadership program • How to focus on the right KPIs to measure success  Tune in for actionable strategies that can help you drive remarkable growth and stay ahead in competitive markets. _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue _ Highlights: 00:00 Introduction to Thought Leadership 00:34 Defining Thought Leadership 01:42 Types of Content: Transactional, Educational, and Thought Leadership 05:04 The Importance of Thought Leadership in Competitive Markets 07:04 Data Supporting Thought Leadership 15:46 Framework for Building Thought Leadership 22:04 Executing Your Thought Leadership Strategy 27:52 Distribution and Media Strategy 35:19 Measuring Success: KPIs for Thought Leadership 41:02 Conclusion and Final Thoughts _ References: • LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report  • Pavilion / Kickstand report: https://meetkickstand.com/wp-content/uploads/2023/11/Kickstand-Content-to-Conversion-EBook.pdf  • What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763 • SparkToro hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/ • Zero-click content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/ • Buyer journey data: https://goodrevenue.io/buyerjourney Hosted on Acast. See acast.com/privacy for more information.

    43 min
  5. 64 | From Crisis to Opportunity: Bold Business Pivots and M&A with Tina Brown (Overland-Tandberg)

    17/12/2024

    64 | From Crisis to Opportunity: Bold Business Pivots and M&A with Tina Brown (Overland-Tandberg)

    Tina Brown, President and COO of Overland-Tandberg, is an expert in technology manufacturing, cybersecurity, and mergers & acquisitions. In this episode of Good Revenue, host Neeta Bidwai and Tina cover: • Key trends in tech manufacturing and cybersecurity • The impact of third-party services on cybersecurity risks • Strategies for effective supply chain management and planning • The challenges of human capital and talent retention in tech manufacturing • Response and business pivots during the COVID-19 pandemic • The importance of customer focus and culture in successful M&A • Lessons learned from past mergers and acquisitions • The role of diverse perspectives and global experience in effective board service • The value of continuous learning and being prepared as a board member Tina's extensive experience in the industry provides valuable insights for business leaders looking to navigate complex global challenges and leverage opportunities for growth. Tune in to learn how to stay ahead in a rapidly changing landscape. _ Where to find Tina: https://www.linkedin.com/in/tinarogersbrown/ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue _ Highlights: 00:00 Introduction and Guest Welcome 00:21 Current Trends in Tech Manufacturing 02:59 Supply Chain Challenges and Solutions 04:08 Talent and Workforce Development 06:06 Pandemic Impact and Business Pivot 11:56 Mergers and Acquisitions Insights 22:25 Board Service and Leadership 29:02 Personal and Professional Challenges 32:06 Conclusion and Final Thoughts _ Referenced: • Overland-Tandberg: https://www.overlandtandberg.com/ • 50/50 Women on Boards: https://5050wob.com/ Hosted on Acast. See acast.com/privacy for more information.

    36 min
  6. 63 | 2025 M&A Predictions & Value Creation with Michael Frankel (Trajectory Capital) | Part 2

    10/12/2024

    63 | 2025 M&A Predictions & Value Creation with Michael Frankel (Trajectory Capital) | Part 2

    Michael Frankel, founder and managing partner of Trajectory Capital, returns to Good Revenue to discuss the current state of M&A and predictions for 2025 in the 2nd of a 2-part episode. In this episode of Good Revenue, host Neeta Bidwai and Michael cover: • The impact of current market conditions on strategic M&A decisions • How AI and new technologies are influencing business strategies • The role of antitrust regulation and its limited effect on the M&A market • Differences between private equity and strategic buyers in the middle market • The significance of value creation in private equity and venture capital • Forecasts for industry sectors facing technological disruptions and regulatory changes Michael's insights offer a detailed roadmap for business leaders and investors to navigate the evolving economic and technological landscape. Tune in for a nuanced understanding of key strategies and market dynamics in the coming years. _ Where to find Michael: https://www.linkedin.com/in/frankelmichael/  Where to find Neeta: https://www.linkedin.com/in/neetabidwai/  Where to find Good Revenue: https://goodrevenue.io/goodrevenue  _ Highlights: 00:00 Introduction and Interview Overview 00:13 Market Impact on Strategics 01:04 M&A Strategies and Industry Sectors 01:55 AI and Technology Investments 06:41 Antitrust and Regulation Effects 11:22 Private Equity vs. Strategic Buyers 19:24 Value Creation in PE and VC 28:19 Conclusion and Final Thoughts _ Referenced: • Trajectory Capital: https://www.linkedin.com/company/trajectory-capital/  • BCG Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year • Prior episode of Good Revenue: https://podcasts.apple.com/us/podcast/24-mastering-m-a-with-michael-frankel-trajectory/id1707461473?i=1000648176675 Hosted on Acast. See acast.com/privacy for more information.

    31 min
  7. 62 | 2025 M&A Predictions & Market Insights with Michael Frankel (Trajectory Capital) | Part 1

    03/12/2024

    62 | 2025 M&A Predictions & Market Insights with Michael Frankel (Trajectory Capital) | Part 1

    Michael Frankel, founder and managing partner of Trajectory Capital, returns to Good Revenue to discuss the current state of M&A and predictions for 2025 in the 2nd of a 2-part episode. In this episode of Good Revenue, host Neeta Bidwai and Michael cover: • The impact of current market conditions on strategic M&A decisions • How AI and new technologies are influencing business strategies • The role of antitrust regulation and its limited effect on the M&A market • Differences between private equity and strategic buyers in the middle market • The significance of value creation in private equity and venture capital • Forecasts for industry sectors facing technological disruptions and regulatory changes Michael's insights offer a detailed roadmap for business leaders and investors to navigate the evolving economic and technological landscape. Tune in for a nuanced understanding of key strategies and market dynamics in the coming years. _ Where to find Michael: https://www.linkedin.com/in/frankelmichael/  Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue _ Highlights: 00:00 Introduction and Interview Overview 00:13 Market Impact on Strategics 01:04 M&A Strategies and Industry Sectors 01:55 AI and Technology Investments 06:41 Antitrust and Regulation Effects 11:22 Private Equity vs. Strategic Buyers 19:24 Value Creation in PE and VC 28:19 Conclusion and Final Thoughts _ Referenced: • Trajectory Capital: https://www.linkedin.com/company/trajectory-capital/  • BCG Report: https://www.bcg.com/capabilities/mergers-acquisitions-transactions-pmi/mergers-acquisitions-activity-by-year • Prior episode of Good Revenue: https://podcasts.apple.com/us/podcast/24-mastering-m-a-with-michael-frankel-trajectory/id1707461473?i=1000648176675 Hosted on Acast. See acast.com/privacy for more information.

    25 min
  8. 61 | What Sets High Performance Companies Apart? #3 (Deep Dive)

    26/11/2024

    61 | What Sets High Performance Companies Apart? #3 (Deep Dive)

    This episode of Good Revenue, hosted by Neeta Bidwai, is the third installment of our special series focusing on the characteristics that differentiate high performance organizations from average performers. Topics include the importance of customer centricity, listening to employees, fostering a culture of learning, leveraging diverse talent, clear communication, and effective implementation of initiatives. Real-world examples from HP, IBM, Delta Airlines, and others highlight the practical applications of these high-performance strategies. _ Where to find Neeta: https://www.linkedin.com/in/neetabidwai/ Where to find Good Revenue: https://goodrevenue.io/goodrevenue _ Highlights: 00:00 Introduction to High Performance Companies 00:14 Insights from Todd Horvitz 02:54 Strategies from Jim Stevenson 05:09 Data-Driven Success with Regina Garcia Cuellar 06:39 Alignment and Vision with Ashton Belk 07:56 Implementation Insights from Joyce Chung 10:24 Conclusion _ Referenced: • Todd Horvitz: https://www.youtube.com/watch?v=UkHv0sY226k • Jim Stevenson: https://www.youtube.com/watch?v=EBEz8dw0_lA • Regina García Cuéllar: https://www.youtube.com/watch?v=bkgVxGVEPvc  • Ashton Belk: https://www.youtube.com/watch?v=iYnsNUsVLTI  • Joyce Chung: https://www.youtube.com/watch?v=IzdxX2lgBqE  Hosted on Acast. See acast.com/privacy for more information.

    9 min
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À propos

Modern business culture prioritizes immediacy, but successful companies and leaders focus on the bigger picture. By deeply understanding customer needs and balancing short-term demands with long-term strategy, they create profitable, sustainable businesses. Host Neeta Bidwai explores the importance of building effective pricing and go-to-market strategies for durable business models. Hosted on Acast. See acast.com/privacy for more information.

Informations

  • Création
    Neeta Bidwai
  • Années d’activité
    2023 - 2025
  • Épisodes
    69
  • Classification
    Tous publics
  • Copyright
    © DFN
  • Site web de l’émission
    Good Revenue

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