#64: Pret Bets on Subscriptions

Amidst unprecedented changes in consumer behaviour as a result of the covid pandemic, Pret a Manger has become the first major UK brand to launch a subscription programme for coffee customers. 

It's "YourPret Barista" programme is an impressive strategy designed to tempt customers in to new behaviours by subscribing to a monthly package of unlimited coffee. 

Listen to this episode to hear the strategic thinking driving this concept - another example of the power of subscription programmes to drive "extreme loyalty". 

Show Notes:

1) Pret Bets on Subscriptions - Live Loyalty article on Liquid Barcodes

2) Pret a Manger UK 

3) Live Loyalty video for coffee store owners interested in subscriptions