Outbound Kitchen - B2B Sales Podcast

65. How to Build a High-Performing SDR Team (Part 1) - Chris Ritson, Co-Founder of The SDR Leader

In this episode, you will learn 3 key things:


  • The importance of hiring the right people to build a high-performing SDR (Sales Development Representative) team.

  • How creating a team culture and playbook can align behaviors and drive high performance.

  • The significance of understanding individual goals and linking them to sales performance to boost motivation and commitment.


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Chris runs 2 businesses:

- He helps SDRs hit quota and get promoted.

- He helps SDR Leaders build high-performance SDR teams.

Chris has led SDR teams for 8 years at Tessian, Peakon (Workday), and Perkbox.

Connect with Chris on LinkedIn

https://www.linkedin.com/in/chris-ritson

Subscribe to his newsletter: The Pipeline Post

https://the-pipeline-post-9a4342.beehiiv.com/subscribe

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📬 For more prospecting and sales development tips, join 3,712 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sdrgame.substack.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with me on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/elriclegloire⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Chapters

(00:00) Establishing the Foundation for Your Team

(03:11) Creating a Team Culture and Playbook

(08:45) Hiring the Right People

(13:06) The Three-Step Process for Achieving Long-Term Success

(25:25) The Importance of Obsession with Learning



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