The Marketing Millennials

Daniel Murray
The Marketing Millennials

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

  1. 293 - The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim

    5일 전

    293 - The Gen Z Marketing Complete Guide with Luke deWilde and Sam Obletz of Claim

    There’s a new disruptor in advertising and marketing… And it’s two millennials going after Gen Z.  In this episode, I sit down with Luke deWilde and Sam Obletz, the two minds behind the Gen Z-focused shopping startup Claim. The whole basis? Trading brands—think Pokémon cards—almost like a game. How do you track which brands are cool when targeting is getting harder? They share their findings with me.  Also, we talk about things marketers should be thinking about: authenticity and experiences. Authenticity is all about finding a good fit for the brand and experiences in real life drive shared history, not just phone scrolling. What can your brand do to get your customers more experiences?  Plus, Gen Z are more likely to try new products and brands vs. their older counterparts who are brand loyal. How does Claim leverage this? If you’re interested in marketing to Gen Z in an honest and exciting way, this is the episode for you.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Luke: LinkedIn: https://www.linkedin.com/in/lukedewilde/ Follow Sam: LinkedIn: https://www.linkedin.com/in/samobletz/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    48분
  2. 292 - How to Research and Leverage Social Trends (BookTok is Doing WHAT? 📚) with Lindsey Reeder of HarperCollins Publishers

    11월 15일

    292 - How to Research and Leverage Social Trends (BookTok is Doing WHAT? 📚) with Lindsey Reeder of HarperCollins Publishers

    Here’s something readers don't really want to admit… TikTok helps books remain relevant today.  In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse.  Plus, there’s an influx of self-published authors and traditional publishers coming together to market their work directly towards the BookTok crowd. Working directly with authors to give their brands and books more visibility? It’s a recipe for success.  Also, we discuss how Reddit is having its moment in the book world…and how YOU can play a part in how publishing moves forward.  If you love marketing, books, research, and social media trends, this is the episode for you. 📚 Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Lindsey: LinkedIn: https://www.linkedin.com/in/lindsey-reeder-b19b0544/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    41분
  3. MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2

    11월 13일

    MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2

    I don’t know who needs to hear this, but you can definitely get rid of a marketing platform that isn’t serving you anymore.  In this Marketing Medicine episode, I set down with Jasper Martens, CMO at PensionBee, about understanding the problems your team might have with tools. What should you look for in software? Should it include AI capabilities? Also, what really IS seamless integration and what’s the truth behind it? Jasper tells us his perspective and where he thinks it’s headed.  Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform. Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points. Follow Jasper: LinkedIn: https://www.linkedin.com/in/jaspermartens/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    35분
  4. 291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group

    11월 12일

    291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty Group

    If you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why: 💰They usually have a higher income than their younger counterparts 🛍️They usually have more disposable income 👏They’re brand loyal In this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts.  There’s a couple of roadblocks: How can we convince them that ecom is safe and secure? If we move things like makeup from department stores to online, how will they get their traditional touch points? Sara shares her thoughts and strategies.  This isn’t a topic we’ve ever covered before—give it a listen if you’re a marketer for any age.  Wix Studio is the web ultimate platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. Visit wixstudio.com to learn more. Follow Sara: LinkedIn: https://www.linkedin.com/in/saramitzner/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    37분
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소개

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters, to scaling on TikTok: Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation at: Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

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