B2B Insights Podcast

B2B International
  • 4.7（6則評分）
  • 行銷
  • 每月更新
B2B Insights Podcast

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

  1. #66: How To Effectively Target B2B Buyers in 2024 & Beyond

    12月3日

    #66: How To Effectively Target B2B Buyers in 2024 & Beyond

    In this episode, B2B International’s Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.

    31 分鐘
  2. #65: Common Myths and Misconceptions with Brand Research

    11月13日

    #65: Common Myths and Misconceptions with Brand Research

    In this episode, B2B International’s Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.

    11 分鐘
  3. #64: The Best Frameworks to Develop Winning Propositions

    10月21日

    #64: The Best Frameworks to Develop Winning Propositions

    In this episode, B2B International’s Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

    32 分鐘
  4. #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings

    9月16日

    #63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings

    In this episode, B2B International’s Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024. Download the free report > The 2024 Superpowers Index | B2B International

    1 小時 8 分鐘
  5. #62: How to Achieve World-Class Quality in B2B Market Research

    7月9日

    #62: How to Achieve World-Class Quality in B2B Market Research

    In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.

    51 分鐘
  6. #61: How to Ensure B2B Market Research is Strategic and Actionable

    6月3日

    #61: How to Ensure B2B Market Research is Strategic and Actionable

    Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.

    22 分鐘

  7. 2023/12/06

    #60: Lessons in Career Development (with Herminia Ibarra)

    In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career.

    36 分鐘

  8. 2023/11/27

    #59: Lessons In Strategic Planning (with Rita McGrath)

    In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what it takes to spot disruptive inflection points in your market before they arrive, this episode is for you.

    39 分鐘
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4.7
（滿分 5 顆星）
6 則評分

簡介

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

資訊

  • 創作者
    B2B International
  • 活躍年代
    2020年 - 2024年
  • 集數
    67
  • 年齡分級
    兒少適宜
  • 節目網站
    B2B Insights Podcast

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