66. The Future of B2B Commerce: Why Digital Strategy Matters More Than Ever | Mark Brohan, Digital Commerce 360

In this special Chicago episode of the Driven by DCKAP podcast, our host Karthik Chidambaram, Founder and CEO of DCKAP, has the opportunity to sit down and speak with Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Originally founded as Internet Retailer, Digital Commerce 360 is an industry pioneer and global leader in e-commerce research and media, producing products and events like Internet Retailer magazine, the Top 500 Guide, and the Internet Retailer Conference & Exhibition (IRCE).

They discuss Mark’s background, his training in journalism, how it has helped to bolster his passion and elevate his in-depth research into digital commerce, and his dedication to research, sharing knowledge, and helping shape the conversation for industry experts. During their conversation, we also learn what his insights and predictions are for B2B digital commerce in the coming decade.