#69: Jaimie Clark & Christine Liang

In this week’s episode, we give you a double-header as we talk to not one but two amazing SEOs! We chat with Jaimie Clark, former Head of SEO at The Wirecutter (now VP of SEO at Centerfield), and also with Christine Liang, Director of SEO at The New York Times.

We discuss our previously unknown digital marketing background crossover, and both Jaimie and Christine talk about their SEO career journeys from working at different digital marketing agencies to previous experience in publishing, jumping in-house, biggest challenges, as well as what it’s been like to lead the SEO strategy at New York Times and The Wirecutter respectively.

For our core topic, we dive deep into Publisher SEO and specifically what it’s like to work on SEO for a massive news site, how to work with editorial teams, doing SEO at scale, handling SEO for sites with paywalls, as well as what it was like to migrate The Wirecutter from a separate domain into a subfolder on The New York Times website.

We also answer Twitter questions of the week and award some more Page 2 Podcast merch!

So get your popcorn ready for this double-feature as we tell Jaimie and Christine’s SEO stories and have another great roundtable discussion.