The Food Truck Podcast

Maggie Gray
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The Food Truck Podcast

Welcome to The Food Truck Podcast, your go-to source for inspiring stories and invaluable insights from the world of food trucks. Hosted by Maggie, a seasoned food truck entrepreneur and industry expert, this podcast takes you behind the scenes with some of the most successful food truck operators based in Auckland, New Zealand. Whether you're an aspiring food truck owner or a devoted fan of street food, join us as we explore the journeys, challenges, and triumphs of those who have turned their culinary dreams into reality. Tune in for engaging interviews, practical advice, and a taste of the vibrant food truck community. A big thank you to our sponsor, Culley’s—New Zealand’s award-winning hot sauce and condiment brand. 🌶️ From their signature hot sauces to their mouth-watering flavored mayo range, Culley’s brings bold and vibrant flavors to every bite. And here’s an exclusive treat for our listeners: enjoy 25% off your purchase from their online store by using promo code: FOODTRUCK Visit www.culleys.co.nz to order today! Want to learn from Maggie what it takes to start a food truck? Visit www.foodtruckfoundations.com for more information about the Food Truck 101 Online Course.

  1. 19/12/2024

    Episode #12: Matilda from Butter Baby – Building Community and Creativity Through Baking

    In this week’s episode, I’m joined by Matilda, the creator of @butterbabynz, a brand that has captured hearts (and taste buds) with her creative donuts and nostalgic flavours. I’ve had the pleasure of knowing Matilda for several years and have always admired her passion, resilience and creativity. This conversation is one of the most honest of the season, full of raw emotions—not just from Matilda as she reflects on her journey, but also from me as your podcast host! From her humble beginnings as a shy chef in male-dominated kitchens to building a bakery brand that celebrates heritage and innovation, Matilda’s journey is nothing short of inspiring. Featured in this Episode How Matilda turned her love of baking into a thriving business. The challenges of being vulnerable online and how TikTok helped Butter Baby grow. The importance of building a supportive team and fostering creativity. How she blends heritage and nostalgia into unique baked goods. Tips for aspiring entrepreneurs to believe in themselves and just start. Special ShoutoutThis episode is proudly sponsored by @culleys, New Zealand’s award-winning hot sauce and condiment brand. Add bold, vibrant flavours to your meals with Culley’s! Use the code FOODTRUCK at checkout on culleys.co.nz to get 25% off your purchase. Thinking About Starting a Food Truck?Check out my Food Truck 101 Online Course at @foodtruckfoundations  Learn everything you need to know to launch your food truck business with confidence—save time, money, and avoid common mistakes that most newbies make! Follow the Journey Follow Matilda and Butter Baby at @butterbabynz for more delicious updates. Don’t ForgetThis is the final episode of Street Food Stories Season#1! Thank you for all your support and guidance through this journey, especially my incredible podcast guests, series partner Culley's and editor Lara Franks! If you’ve enjoyed the series, please leave a review and rate the podcast, it helps us reach more listeners and grow our amazing foodie community! Follow the podcast on Instagram at @thefoodtruckpodcast for behind-the-scenes updates and announcements about Season 2.. Excited to return for Season 2!

    56 phút

  2. 12/12/2024

    #11 Nathan & Mulan from Lalele Organic Gelato - 10+ Years of Street Food Resilience Alongside Raising a Family

    In Episode 11, I’m joined by Nathan and Mulan, the duo behind Lalele Organic Gelato. For over 10 years, they’ve been crafting organic gelato, waffles and smoothies using fresh, locally sourced ingredients. Starting with no business plan and learning as they went, Nathan and Mulan built a family-run business that has become a staple of Auckland’s street food scene. We dive into their journey, from creating a product they’re proud of to the sacrifices of raising four kids while building a business. You’ll hear their advice for new entrepreneurs and why their motto has always been to just start. What You’ll Learn How Nathan and Mulan turned a watermelon surplus into a thriving gelato business. The importance of using fresh, local ingredients in building a standout product. The realities of balancing family life with running a food truck. Why resilience and adaptability are key to surviving in the street food world. Their take on how Auckland’s street food scene has evolved over the past decade. Special Shoutout This episode is proudly sponsored by Culley’s, New Zealand’s award-winning hot sauce and condiment brand. Add bold, vibrant flavours to your meals with @culleys ! Use the code FOODTRUCK at checkout on culleys.co.nz to get 25% off your purchase. Thinking About Starting a Food Truck? Check out my Food Truck 101 Online Course at www.foodtruckfoundations.com Learn everything you need to know to launch your food truck business with confidence—save time, money, and avoid common mistakes! Follow the Journey Lalele Organic Gelato: @lalele_organic

    1 giờ 5 phút

  3. 29/11/2024

    #10 Elliot from The Roaming Flamingo - Mastering Street Food & Elliot's Path from Fine Dining to Food Trucks

    In Episode 10, I’m joined by Elliot, the mastermind behind the Roaming Flamingo Food Truck. From competing on MasterChef to launching a taco truck in just a few months, Elliot shares his whirlwind journey of bringing bold, global flavors to Auckland’s streets. We dive into his risk-taking spirit, the challenges of food truck life, balancing family and business, and his secret to the juiciest tacos in town. What You’ll Learn: - How Elliot transitioned from fine dining and gin making to street food. - The DIY lessons learned from building a food truck (in a flood!). - Tips for succeeding in the fast-paced food truck world. - Why flexibility is one of the biggest perks of owning a food truck. - The evolution of Auckland’s thriving street food scene. Special Shoutout: This episode is proudly sponsored by Culley’s, New Zealand’s award-winning hot sauce and condiment brand. Add bold, vibrant flavors to your meals with Culley’s! Use the code FOODTRUCK at checkout on culleys.co.nz to get 25% off your purchase. Thinking About Starting a Food Truck? Check out my Food Truck 101 Online Course at foodtruckfoundations.com Learn everything you need to know to launch your food truck business with confidence—save time, money, and avoid common mistakes! Follow the Journey: Elliot: @flamingochefnz

    59 phút

  4. 22/11/2024

    #9 Sarah & Otis from The Lucky Taco – Pioneers of NZ’s Gourmet Food Truck Scene

    Welcome back to The Food Truck Podcast! This week, we’re diving into the incredible journey of Sarah and Otis, the masterminds behind The Lucky Taco, one of New Zealand’s first gourmet food trucks which launched back in 2013! In this episode, Sarah and Otis share: - How a life-changing trip to Mexico and LA inspired their love for tacos. - The challenges of building their iconic food truck in 2013 and being pioneers in the NZ street food scene. - Their transition from serving tacos on Ponsonby Road to creating nationwide products like hot sauces and taco kits. - Lessons learned from scaling their business, facing setbacks, and finding balance between quality and growth. - Honest insights about the grit, resilience, and passion it takes to thrive in the food truck industry. This episode is packed with inspiration, real talk, and advice for anyone dreaming of starting a food truck or growing their own foodie empire. Stay connected with Sarah and Otis by following The Lucky Taco on Instagram for updates on their food truck, new products, and exciting collaborations. 🎧 Tune in now to hear their amazing story! Big thanks to Culley’s, New Zealand’s award-winning hot sauce and condiment brand, for powering this episode! 🌶️✨ 🔥 Exclusive Listener Offer: Get 25% off your next Culley’s purchase. Just head to culleys.co.nz and use the code FOODTRUCK at checkout. Don’t miss out—add some bold flavours to your meals today! Feeling inspired to start your own food truck? Check out my Food Truck Foundations Online Course for all the tools, tips, and insights you need to get started. Head to foodtruckfoundations.com to learn more!

    1 giờ 21 phút

  5. 14/11/2024

    #8 Adam from Smoothe Operator – How Humor and Authenticity Shaped his Brand and Business

    In this episode, Maggie sits down with Adam, founder of Smoothe Operator, a smoothie business known for its quirky personality and refreshing blends. Adam shares his journey of moving from the UK to New Zealand and how a simple hangover craving sparked the idea for his smoothie business. With a mix of humour and authenticity, Adam has crafted a brand that resonates with his Kiwi audience, all while balancing a full-time job and evolving his business in the street food world. What you'll hear in this episode: The leap into street food: How moving to New Zealand inspired Adam to launch Smoothe Operator. From cravings to creations: The origin story of Smoothe Operator and its unique blend of flavours. Building a brand with personality: How Adam’s humour and authenticity became essential to his brand identity. Innovating with purpose: The journey of refining Smoothe Operator and connecting with the right audience. Community and collaboration: Adam’s insights on the value of mentorship, market research, and support in the food industry.   Links Mentioned: Follow Smoothe Operator on Instagram: @smoothe_operator Learn more about Maggie’s Food Truck Foundations Online Course: @foodtruckfoundations A BIG thank you to our sponsor, @culleys Use promo code 'FOODTRUCK' for 25% off at checkout: culleys.co.nz Don't forget to Subscribe to the podcast on your favourite platform, leave us a review, and follow us on Instagram for behind-the-scenes content and updates: @thefoodtruckpodcast Stay tuned for our next episode, where we dive deeper into the world of street food!

    1 giờ 7 phút

  6. 07/11/2024

    #7 Brian's Hash and Smash Journey – From IT Beginnings to Smash Burger Success with Community and Belief

    In this episode Maggie sits down with Brian, the owner of Hash n Smash, an Auckland-based food truck known for serving up delicious smash burgers. Brian’s journey into the street food world is anything but inspirational. From starting his career studying IT at university and working as a personal trainer to becoming a well known food truck legend in Auckland. What you'll hear in this episode: - The leap from personal training to street food: How Brian's career shift led to the founding of Hash and Smash. - Starting small: Brian’s early days trading from a simple gazebo and the lessons learned from those humble beginnings. - Building a brand: The story behind creating a custom-designed food truck and how it elevated the Hash and Smash experience. - Navigating partnerships: Insights into the challenges and eventual separation from a business partner, and what it taught Brian about running a food venture. - Drawing inspiration from travels: How Brian’s trips to New York and Europe influenced his approach to food and service. - Challenges of the street food scene: The realities of finding high-quality ingredients, maintaining consistency, and keeping up with customer expectations. Links Mentioned: Follow Hash and Smash on Instagram: @hashandsmash Learn more about Maggie’s Food Truck Foundations Online Course: @foodtruckfoundations A BIG thank you to our sponsor, Culley’s! Use promo code 'FOODTRUCK' for 25% off at checkout: culleys.co.nz Don't forget to: Subscribe to the podcast on your favourite platform and leave us a review to help more food truck enthusiasts find our show! Follow us on Instagram for behind-the-scenes content and updates: @thefoodtruckpodcast Stay tuned for our next episode, where we share more stories from the world of street food!

    53 phút

  7. 01/11/2024

    #6 Natalia’s Food Truck Journey – From Passion to Profit with Family, Food, and Community

    In this episode of Street Food Stories from The Food Truck Podcast Host Maggie chats with Natalia, the 26-year-old entrepreneur behind Natalia’s Food Truck Journey. From starting her career at 16 to winning the People’s Choice Award at the Auckland Street Food Awards, Natalia’s story is one of resilience, creativity, and hard work. She shares how she turned her passion for cooking into a thriving food truck business, balancing work with family support, and keeping her business running year-round despite seasonal challenges. What you'll hear in this episode: - How Natalia started her business at 22, fuelled by her love for cooking and family support. - The story of how she bought her first food truck and financed it with help from a Māori women’s development loan. - Creative ways she keeps her business active during the off-season, like pop-up events and grazing tables. - The importance of tracking events and building systems to stay organised and profitable. - How Natalia finds balance by prioritising self-care, including gym routines and family time. Links Mentioned: Follow Natalia's Food Truck Journey on Instagram: @nataliasfoodtruckjourney Learn more about Maggie’s Food Truck Foundations Online Course: @foodtruckfoundations A BIG thank you to our sponsor, @culleys! Use promo code 'FOODTRUCK' for 25% off at checkout: culleys.co.nz Don't forget to: Download and subscribe to the podcast on your favourite platform and leave us a review to help us reach more food truck enthusiasts! Follow us on Instagram for behind-the-scenes content and updates: @thefoodtruckpodcast

    45 phút

  8. 23/10/2024

    #5 The White Lady with Max Washer – Carrying 76 Years of Tradition and Innovation in Auckland’s Food Scene

    In this episode of Street Food Stories from The Food Truck Podcast Host Maggie sits down with Max Washer, the third-generation operator of the legendary Auckland food truck, The White Lady, which has been serving the city for 76 years. Max shares the rich history behind this iconic family business, how he embraced his role in carrying it forward, and the challenges of balancing tradition with innovation. From serving late-night crowds to expanding into events and brick-and-mortar locations, Max dives deep into the evolution of The White Lady and the importance of community in keeping a business thriving for decades. What you'll hear in this episode: How The White Lady started as a milkshake cart in 1948 and became an Auckland icon. Max’s journey growing up in the family business and eventually taking over the reins. The challenges of balancing legacy while adding his own innovations. Valuable insights on building community and collaborating with other food vendors. Practical advice for aspiring food entrepreneurs on creating systems and staying consistent. Links Mentioned: Follow The White Lady on Instagram: @thewhiteladynz Thinking about starting your own Food Truck? Learn more about Maggie’s Food Truck Foundations Online Course: @foodtruckfoundations A BIG thank you to our sponsor, Culley’s, New Zealand’s award-winning hot sauce and condiment brand. Use promo code 'FOODTRUCK' for 25% off at checkout on their online store: culleys.co.nz Don't forget to subscribe to the podcast on your favourite platform and leave us a review to help us reach more food truck enthusiasts! Follow us on Instagram for behind-the-scenes content and updates at @thefoodtruckpodcast Stay tuned for our next episode, where we dive into more delicious stories from the world of street food!

    54 phút
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Giới Thiệu

Welcome to The Food Truck Podcast, your go-to source for inspiring stories and invaluable insights from the world of food trucks. Hosted by Maggie, a seasoned food truck entrepreneur and industry expert, this podcast takes you behind the scenes with some of the most successful food truck operators based in Auckland, New Zealand. Whether you're an aspiring food truck owner or a devoted fan of street food, join us as we explore the journeys, challenges, and triumphs of those who have turned their culinary dreams into reality. Tune in for engaging interviews, practical advice, and a taste of the vibrant food truck community. A big thank you to our sponsor, Culley’s—New Zealand’s award-winning hot sauce and condiment brand. 🌶️ From their signature hot sauces to their mouth-watering flavored mayo range, Culley’s brings bold and vibrant flavors to every bite. And here’s an exclusive treat for our listeners: enjoy 25% off your purchase from their online store by using promo code: FOODTRUCK Visit www.culleys.co.nz to order today! Want to learn from Maggie what it takes to start a food truck? Visit www.foodtruckfoundations.com for more information about the Food Truck 101 Online Course.

Thông Tin

  • Nhà sáng tạo
    Maggie Gray
  • Năm hoạt động
    2 N
  • Tập
    13
  • Xếp hạng
    Sạch
  • Bản quyền
    © 2025 Copyright Food Truck Foundations
  • Trang web chương trình
    The Food Truck Podcast

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