#7 - How to foster and implement a moonshot mindset in manufacturing - Tamara Carleton & William Cockayne

Taking as a starting point their latest book, Building Moonshots: 50+ Ways to Turn Radical Ideas into Reality, we explore with our guests Tamara Carleton and William Cockayne how moonshots can reshape the European manufacturing industry.

Join us for a comprehensive analysis of how radical ideas can reshape the future of manufacturing, and find out:

• what a "moonshot" and "moonshot mindset" are;

• how science fiction fuels inspiration for truly transformational ideas;

• Europe's biggest strengths;

• the crucial role of government as a funding agent for early-stage research and a first customer;

• how to assemble a team capable of pursuing ambitious projects;

• strategies for implementing a moonshot mindset within an organisational culture.

Our guests:

Tamara Carleton, PhD is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the Playbook for Strategic Foresight and Innovation.

William Cockayne, PhD is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.

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