The Feminine Founder

Caroline Pennington

Heyyyyy & welcome to The Feminine Founder!  I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting women with entrepreneurial ventures. On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired! Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!  So happy you’re here! Now, let’s dive in! 

  1. ٢ سبتمبر

    142: {Interview} Empowering Women Through Community with Angel Holmes

    Text me! Friends, you are in for a treat with this one! In today's episode I sit down with Angel Holmes to explore the importance of community, especially among women, in entrepreneurship. Angel shares her journey from running a successful PR business to creating a supportive environment for ambitious women through her community, The Brighter Side. We discuss the lessons learned from Angel's entrepreneurial experiences, including the significance of partnerships and the challenges faced during the pandemic. The conversation also delves into Angel's exciting new venture in the Caribbean and her role as managing editor of Charleston Women Magazine, emphasizing the power of storytelling and mentorship in uplifting women. takeaways Building connections can lead to unexpected opportunities.Community is essential for personal and professional growth.Women supporting women creates a powerful network.Entrepreneurship involves learning from failures and successes.Partnerships need to be carefully considered and balanced.It's important to focus on your own journey and not compare yourself to others.Due diligence is crucial when starting a new business.Mentorship can significantly impact one's career path.Social media should be used as a tool for connection, not comparison.Surrounding yourself with inspiring individuals can elevate your journey.Connect further with Angel HERE or follow her on IG @angelpholmes or on LinkedIn HERE Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Connect with me on LinkedIn HERE IG @cpennington55 FB HERE Follow the podcast page HERE Buy ChilledVino HERE

    ٢٩ من الدقائق
  2. ١٩ أغسطس

    140: {Interview} Why You Should Join us at DGML with Shelby Clement

    Text me! In this engaging conversation, Shelby Clement shares her journey from corporate marketing to becoming a successful social media agency owner. She emphasizes the critical role of social media in modern business, the importance of networking through live events, and the necessity of investing in oneself to achieve entrepreneurial success. Shelby also discusses overcoming common objections to personal investment and finding a deeper purpose in entrepreneurship. The episode concludes with an invitation to the DGML event, highlighting its unique offerings for women entrepreneurs. takeaways Shelby transitioned from corporate marketing to owning a social media agency.Social media is essential for businesses to reach their audience.Investing in live events fosters deeper connections and networking opportunities.Overcoming objections to investing in oneself is crucial for growth.Finding a strong 'why' is essential for entrepreneurial success.Time management is key; prioritize what matters most.Trusting oneself is vital when making business investments.Social media can be overwhelming without a clear purpose.Networking can lead to significant opportunities and collaborations.The DGML event offers valuable insights and connections for women entrepreneurs.Grab your TICKET and follow Shelby for more at @itsshelbyclement Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Connect with me on LinkedIn HERE IG @cpennington55 FB HERE Follow the podcast page HERE Buy ChilledVino HERE

    ٢٣ من الدقائق
  3. ١٢ أغسطس

    139: {Interview} The Importance of Swag in Branding with Amanda Hofman

    Text me! In today's episode, Amanda Hofman shares her entrepreneurial journey, discussing her experiences in running businesses, the importance of hustle, learning from mistakes, and the role of swag in branding. She emphasizes the need for entrepreneurs to take ownership of their work and the significance of building relationships through quality merchandise. Takeaways Amanda's journey began with Urban Girl Squad, proving her entrepreneurial spirit. Hustle is essential for success in any business venture. Entrepreneurship is not for everyone; it requires a willingness to face challenges. Learning from mistakes is crucial; ignoring red flags can lead to bad decisions. Quality swag can enhance brand relationships and should not be treated as mere promotional items. Companies often print swag inefficiently, leading to low-quality items. Swag should be seen as a marketing tool, not just a giveaway. Opting for print on demand can solve many swag-related issues. Building relationships through swag is key to effective branding. Entrepreneurs have the power to say no to bad partnerships. Connect further with Amanda on LinkedIn HERE or visit her website HERE Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Connect with me on LinkedIn HERE IG @cpennington55 FB HERE Follow the podcast page HERE Buy ChilledVino HERE

    ٢١ من الدقائق
  4. ٥ أغسطس

    138: {Sassy Solo} Two Game Changers

    Text me! Are you wanting more in your business and your life, but don't know where to turn to find the answers? If this sounds like you, this episode is for you. In this shorty solo, I unpack the two things that have been game changers for me on this journey.  Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Connect with me on LinkedIn HERE IG @cpennington55 FB HERE Follow the podcast page HERE Buy ChilledVino HERE

    ٥ من الدقائق
  5. ٢٩ يوليو

    137: {Solo} Guess what I'm Launching.....

    Text me! Friends, you guys have asked.... so I'm here to deliver! I'm going to host a podcasting workshop next Friday, August 8th at 1pm EST. In the workshop, I'll be teaching you how to start, grow and scale a podcast.  This LIVE Masterclass is happening Friday, August 8th from 1-2pm EST and will be hosted via Zoom. Link to register HERE I can't wait to see you there! Start a podcast today!Start podcasting with my favorite recording technology!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Connect with me on LinkedIn HERE IG @cpennington55 FB HERE Follow the podcast page HERE Buy ChilledVino HERE

    ٣ من الدقائق
  6. ٢٢ يوليو

    136: {Interview} Unlocking the Power of Pinterest Marketing with Amy Griffin

    Text me! In today's episode, I interview Amy Griffin, known as the Pinterest queen, about her journey into Pinterest marketing and the power of the platform as a visual search engine. We discuss the importance of business accounts, effective content strategies, and the secrets to successful Pinterest marketing. Amy shares insights on creating engaging pins, the user experience on Pinterest, and the significance of repurposing content. The conversation concludes with inspiring client success stories and the importance of perseverance in the entrepreneurial journey. takeaways Amy's journey into Pinterest marketing began after losing her job.Pinterest is a visual search engine, not just a DIY platform.Pins can drive traffic for years, unlike other social media posts.Business accounts on Pinterest are crucial for marketing success.Consistency in pinning is key to leveraging the algorithm.Engagement on Pinterest is not about followers but about action.Creating engaging pins involves clear calls to action and branding.User experience on Pinterest focuses on providing value, not personal branding.Repurposing content can maximize reach and effectiveness on Pinterest.Perseverance is essential for success in any entrepreneurial journey.You can connect further with Amy HERE on LinkedIn HERE or follow her on IG @amy.time_ Thanks for listening! Support the show LINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE ABOUT THE HOST: Former Executive Recruiter turned Online Marketing Expert & Entrepreneur. I'm here to show you that you can do it too! I help women to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Feminine Founder Podcast and in 2025 I launched my Digital Marketing Agency called The Feminine Founder Marketing. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things. Connect with me on LinkedIn HERE IG @cpennington55 FB HERE Follow the podcast page HERE Buy ChilledVino HERE

    ٣٣ من الدقائق
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‫٤١ من التقييمات‬

حول

Heyyyyy & welcome to The Feminine Founder!  I’m your host Caroline, former executive recruiter turned Digital Marketing Expert OBSESSED with helping female entrepreneurs how to start, grow and scale their personal brand & business online. I have a passion for empowering & supporting women with entrepreneurial ventures. On this podcast, you’ll hear from women sharing their stories and unpacking exactly how they did it in their business because we believe that as curious & ambitious women we can ALL learn from one another and to be inspired! Every week you'll hear from entrepreneurs and workplace experts and no matter the size of your organization- you’ll gain insight and knowledge to help support you in your journey too!  So happy you’re here! Now, let’s dive in!