Smart Takes

Store By Store

5.0 (1)
MARKETING

Brought to you by our restaurant leadership team at Store By Store, St John, and Nectar. Simply put, we thrive on driving growth for restaurant brands everyday.

10 MAY

#7 Strategies for Success at Zaxby's & Huddle House with Malinda Grimes Reddie, Brand Marketing Manager at Huddle House

Jenifer Harmon talks with Malinda Grimes Reddie about working together as the AOR for Zaxby's for 16 years. And about Malinda's work to help create new relevance for legendary diner, Huddle House. Huddle House is refreshing the brand for today's consumer. St. John produced breakthrough creative and strong media plans that drove Zaxby's from 110 locations to over 900 and increased SSCS for 15 years, culminating in a $2B sale to Goldman Sachs.

17 min
10 MAY

#6 Growing Restaurants With Franchising

Whether a legacy brand or a startup, there is nothing better for restaurant growth than franchising. It must be done with all stakeholders in mind. Franchisees must walk together with the franchisor. This episode discusses the benefits of a strong franchise model and the critical franchisee relationship balance for long-term brand value.

18 min
27 FEB

#5 Growing Fans & Franchisees with Don Fox, Former Chairman & CEO of Firehouse Subs - Part 2

Don Fox, former chairman and CEO, talks with Jenifer Harmon about the calculated growth he led for Firehouse Subs, culminating in 1,200+ locations and a $1B sale to Restaurant Brands International (RBI). The discussion focuses on his start with the concept in 2003, the importance of respecting the franchisees, the complexities of competition, and what he feels like is the biggest challenge in the restaurant industry...the current business model. These two episodes are packed with actionable strategies and how to generate incredible returns for all stakeholders.

39 min
27 FEB

#4 Growing Fans & Franchisees with Don Fox, Former Chairman & CEO of Firehouse Subs - Part 1

Don Fox, former Chairman and CEO, talks with Jenifer Harmon about the calculated growth he led for Firehouse Subs, culminating in 1,200+ locations and a $1B sale to Restaurant Brands International (RBI). The discussion focuses on his start with the concept in 2003, the importance of respecting the franchisees, the complexities of competition, and what he feels like is the biggest challenge in the restaurant industry...the current business model. These two episodes are packed with actionable strategies and how to generate incredible returns for all stakeholders.

31 min
15/11/2023

#3 Growing Restaurant Loyalty & Traffic

Historically, restaurant leaders lived or died on same store comp sales (SSCS) performance. But multiple price increases forced by the cost of goods increasing since COVID have made SSCS almost insignificant. Today, restaurants depend on growing traffic with new audiences, increased frequency and long-term loyalty. If a restaurant is not growing traffic, it is not increasing in value. Today, traffic is king.

21 min
15/11/2023

#2 Driving Tremendous Growth For Zaxby's

St. John worked alongside Zaxby's founders to grow licensees, new locations, same store comp traffic/sales, and long-term brand value for over 15 years, from 110 locations to 900+, from AUVs of $1.5M to well over $3.5M, and ultimately a historic sale to Goldman Sachs for $2B. This is the story of St. John's incredible adventure working with Zaxby's marketing leadership, licensees, operations and communities to create fan fanatics, strong local roots, breakthrough innovation and a tremendous return on the investment value for all stakeholders.

34 min
15/11/2023

#1 Intro to Store By Store (SxS) - A Restaurant Growth Partner

Marketing leaders are swimming in data. Store By Store knows how to use data to tell the guest's story and drive new traffic and sales. We take restaurant transactions, guest proximity and menu preference, and append consumer profiles to help restaurants uncover hidden growth opportunities and maximize their media spend and messaging with these insights.

21 min

7 episodios

Brought to you by our restaurant leadership team at Store By Store, St John, and Nectar. Simply put, we thrive on driving growth for restaurant brands everyday.

Creador

Store By Store
Años de actividad

2023 - 2024
Episodios

7
Clasificación

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Smart Takes

Smart Takes

Episodios

#7 Strategies for Success at Zaxby's & Huddle House with Malinda Grimes Reddie, Brand Marketing Manager at Huddle House

#6 Growing Restaurants With Franchising

#5 Growing Fans & Franchisees with Don Fox, Former Chairman & CEO of Firehouse Subs - Part 2

#4 Growing Fans & Franchisees with Don Fox, Former Chairman & CEO of Firehouse Subs - Part 1

#3 Growing Restaurant Loyalty & Traffic

#2 Driving Tremendous Growth For Zaxby's

#1 Intro to Store By Store (SxS) - A Restaurant Growth Partner

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