In this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Callan Rush, founder of Lucrative Luminary Training. With over 25 years of experience in the event industry, Callan has assisted thousands of workshop leaders transform their marketing and business strategies. Her book, Wealth Through Workshops, has been downloaded over 600,000 times, and her company has generated more than $50 million in revenue. Combining her academic background in psychology and education with practical expertise, Callan shares how event leaders can simplify their marketing efforts to create greater impact and consistent success. Callan begins by addressing a common challenge faced by event leaders: most of them didn’t enter the industry to become marketers. Their true passion lies in delivering transformative events and serving their audiences. However, she emphasizes that having a basic understanding of marketing is essential for success. Whether event leaders manage their marketing personally or delegate it to others, foundational knowledge allows them to evaluate strategies, provide guidance, and ensure their marketing efforts align with their goals. Throughout the episode, Callan dives into three key topics that are vital for event leaders. First, she simplifies marketing by categorizing strategies into three types: Linked, Lagging, and Leading Client Enrollment Strategies. Linked strategies, such as speaking engagements or discovery sessions, provide immediate results but often lead to inconsistent revenue. Lagging strategies, like social media posting and content creation, build long-term brand awareness but require patience and persistence. Callan’s favorite, Leading Client Enrollment Strategies, combines effort now with ongoing revenue, making it ideal for creating stability and scalability. Next, Callan highlights the power of optimized webinars, a strategy that transformed her own business. She shares how this approach took her from burnout—running 52 events a year—to achieving $7 million in annual revenue. By creating, testing, automating, and optimizing a high-converting webinar, Callan built a system that provides consistent income while allowing her to focus on her passion for delivering value to her audience. Finally, Callan offers an inspiring message to luminary leaders navigating challenging times. She encourages listeners to find mentors who teach in a way that resonates with them and reminds them that their work as educators and changemakers is more important than ever. Her advice is simple but powerful: “If you don’t understand something, it’s not your fault—it just means you need the right teacher.” Listeners can access Callan’s free guide, which provides detailed steps for simplifying marketing and implementing an optimized webinar sequence, at callanrush.com/mms. This episode is a treasure trove of insights and practical advice for event leaders seeking to grow their impact and streamline their strategies. Don’t miss the chance to learn from one of the best in the business. Tune in now and start transforming your marketing approach today! Want to connect with Callan Rush? Marketing Made Simple Guide: http://callanrush.com/MME Website: https://www.callanrush.com/ Lucrative Luminary Training Website: http://lucrativeluminary.com/ LinkedIn: https://www.linkedin.com/in/callanrush/ Facebook: a href="https://www.facebook.com/callanrush" rel="noopener noreferrer"...
