High Profit Event Show

Rudy Rodriguez
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High Profit Event Show

V.E.S.T. Your Virtual Event Sales Team founder and High Profit Event Show podcast host, Rudy Rodriguez has started podcasting this year and has started out on guest podcasts since 2021 himself. Our 20 to 30-min podcast discusses real smart strategies for hosting or leading highly profitable events TODAY. Our audiences are ready for their next phase of massive growth! Yes. We are looking for podcast guests, and we want to share your story!

  1. 85 - How Lady Jen Du Plessis Builds High-Value Events That Attract the Right Clients

    1 NGÀY TRƯỚC

    85 - How Lady Jen Du Plessis Builds High-Value Events That Attract the Right Clients

    Welcome back to another episode of The High Profit Event Show! This week, host Rudy Rodriguez sits down with Lady Jen Du Plessis, founder of Kinetic Spark Consulting, LLC, to dive into the evolution of event models and how event leaders can pivot towards high-ticket, transformational experiences. Lady Jen brings a wealth of experience to the table, with a career spanning four decades in financial services, where she worked with top business owners and entrepreneurs to scale their companies. She has shared the stage with some of the most influential names in the industry, including Tony Robbins, Les Brown, Darren Hardy, and Kevin Harrington, solidifying her reputation as a leading authority in business growth and event strategy. In this episode, Lady Jen walks us through her journey from leading large-scale, three-day events to curating boutique, high-ticket mastermind retreats. She shares how she recognized the need to shift from traditional, exhausting event models to intimate, high-value experiences that create greater transformation and profitability. She explains why smaller, experiential events offer deeper connections, higher engagement, and bigger financial wins for both hosts and attendees. We also explore the strategic monetization of events, where Lady Jen breaks down why low-ticket events often result in high expenses and minimal returns. Instead of struggling to fill rooms with $297 attendees, she reveals how pricing events at $5,000+ has not only increased her revenue but also attracted the right audience—entrepreneurs and leaders who are serious about investing in transformation. She even shares her cost-saving tips, like traveling with her own event equipment to avoid excessive venue charges, proving that smart event planning can lead to higher profits without unnecessary overhead. One of the most exciting parts of this conversation is Lady Jen’s elite networking strategy. She introduces the concept of mastermind dinners—small, curated gatherings of high-performance individuals that foster deep business relationships and client acquisition. Instead of waiting for opportunities to connect, Lady Jen creates her own inner circle, leading six to eight high-caliber guests for exclusive dinner discussions. This strategy has led to millions in business growth and partnerships, proving that the best connections are made in intimate settings, not crowded networking events. If you’ve been leading large, overwhelming events that leave you exhausted and barely profitable, this episode is your wake-up call. Lady Jen’s insights will show you how to pivot towards high-ticket, experiential events that are profitable, powerful, and life-changing for both you and your attendees. Want to connect with Lady Jen? Text: JEN to 26786 Website: https://www.jenduplessis.com/ LinkedIn: https://www.linkedin.com/in/jenduplessis/ Facebook: https://www.facebook.com/JenDuPlessis22/ Instagram: https://www.instagram.com/jenduplessis/

    24 phút
  2. 84 - Webinars That Fill Your Events: Cong’s Proven Strategy for Event Leaders

    4 THG 3

    84 - Webinars That Fill Your Events: Cong’s Proven Strategy for Event Leaders

    Welcome back to The High Profit Event Show! In this episode, host Rudy Rodriguez sits down with a true pioneer in the coaching industry, Tran Tien Cong, founder of VCI International. Coming to us from Vietnam, Cong has been leading the coaching industry in his country since 2012, certifying over 2,000 coaches, writing three books on the subject, and hosting over 600 webinars to build and grow his events. His journey from mechanical engineer to coach, speaker, and event leader is nothing short of inspiring. In this episode, we dive deep into one of the most crucial yet overlooked strategies for event success—webinars. If you've ever struggled to fill your events, engage your audience, or convert attendees into clients, this conversation is a game-changer. Cong shares his proven three-phase webinar approach that has helped him double attendance rates and significantly increase conversions. One of the biggest takeaways from this episode is understanding that webinars aren’t just a one-time sales tactic—they are a strategic tool to fill live events and establish authority. Cong explains how multi-day webinar challenges (like 3-day or 5-day formats) are far more effective than standalone presentations. These structured experiences warm up potential attendees, allowing them to engage, build trust, and ultimately commit to a live event or high-ticket offer. Another powerful insight Cong shares is the Three-Phase Approach to Webinar Success: Before, During, and After. Most event leaders focus only on the webinar itself, neglecting the pre-webinar warm-up sequence that dramatically impacts attendance. Cong has perfected a 7-day engagement process, using email, video, and social media to boost webinar show-up rates from 30% to 60% or more. Additionally, he highlights that the post-webinar follow-up is where half the conversions happen. By implementing a simple 5-day follow-up strategy with targeted emails and personal calls, event hosts can double their sales after the webinar. Finally, we discuss one of the biggest mistakes event leaders make: misalignment between their content, messaging, and final offer. Cong explains that too many event hosts teach one thing and sell another, leaving their audience confused and unmotivated to buy. He emphasizes the importance of structuring webinars to naturally lead into the offer by addressing key pain points, presenting a compelling promise, and ensuring that the content seamlessly aligns with what is being sold. He also shares his six essential elements of a high-converting offer, which include a clear pain point, compelling promise, payment plan, strong guarantee, valuable bonuses, and urgency. If you’re an event host, coach, or speaker looking to fill your events, increase engagement, and maximize conversions, this episode is a must-listen. Cong’s insights into webinar strategy, audience warming, and conversion optimization are actionable and highly effective. Want to connect with Cong? Website: https://trantiencong.com/ Facebook (Cong personal page): https://www.facebook.com/tran.t.cong.9 Facebook (VCI page): https://www.facebook.com/vcicoach/ LinkedIn: https://www.linkedin.com/in/trantiencongcoaching/?originalSubdomain=vn YouTube: https://www.youtube.com/channel/UCPtTRI81SV41vVLt-ygQ1aQ

    25 phút
  3. 83 - Six Steps to a Six-Figure Event with Dannella Burnett!

    25 THG 2

    83 - Six Steps to a Six-Figure Event with Dannella Burnett!

    In this episode of The High Profit Event Show, host Rudy Rodriguez sits down with Dannella Burnett, founder of Encore Elite Events and Speakers Need to Speak, to break down the exact framework for creating highly profitable events. With over 40 years of experience in the event industry, Dannella has worked with clients ranging from small entrepreneurs to eight-figure brands, helping them maximize impact and revenue through powerful, strategic events. Dannella shares her Six-Step Framework to a Six-Figure Event, a step-by-step system designed to help event hosts eliminate overwhelm, increase profitability, and ensure a seamless experience for both the host and attendees. She emphasizes the importance of starting with the end in mind, defining the event’s purpose, and ensuring every aspect aligns with business objectives. By implementing a detailed budgeting plan, event leaders can avoid financial pitfalls and maximize revenue potential. One of the most valuable takeaways from this episode is event monetization and ticket mapping. Dannella walks through 17 different ways to monetize an event, from sponsorships and partnerships to pre-event offers and upsells. She also shares her ticket map strategy, which includes 13 ways to fill an event strategically—whether through summits, masterclasses, affiliates, or speaking engagements. Rather than relying on last-minute marketing tactics, she explains how pre-planning and tracking attendance sources can remove stress and increase conversions. Finally, Dannella dives into the power of leveraging events for business growth. She discusses the “Summit to Three-Day Event” strategy, which warms up an audience before leading them into a transformational, high-ticket experience. Events, when executed properly, serve as a repeatable, revenue-generating system that strengthens authority, builds deeper client relationships, and creates massive business opportunities. She also stresses the importance of debriefing after every event—identifying what worked, what needs improvement, and refining strategies for future events. If you’re an event leader, speaker, or business owner looking to take your events to the next level, this episode is packed with insights that can change the way you plan, market, and monetize your events. Tune in now and learn from one of the best in the industry! Want to connect with Dannella? Ticket to upcoming Six Figure Mastery Bootcamp: http://sixfigureeventmastery.com/stage Book a Discovery Call: http://calendly.com/DannellaBurnett/Events Facebook Group: http://facebook.com/groups/SpeakerGigs Facebook: https://www.facebook.com/dannellaburnett Instagram: https://www.instagram.com/encoreeliteevents/ LinkedIn: https://www.linkedin.com/in/dannellaburnett X (Twitter): https://x.com/dannellaburnett

    26 phút
  4. 82 - How Nick Long Generated $1M in 24 Hours at a Live Event (No Paid Ads!)

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    82 - How Nick Long Generated $1M in 24 Hours at a Live Event (No Paid Ads!)

    On this episode of The High Profit Event Show, host Rudy Rodriguez sits down with serial entrepreneur and event strategist Nick Long, the founder of NXT90. Nick has built multiple eight-figure businesses, generating over $600 million in revenue. He is also the mastermind behind an event-driven business model that produced $1 million in just 24 hours without spending money on paid ads. His expertise in high-ticket event sales, business scalability, and exit strategies makes this conversation an absolute must-listen for event leaders looking to increase their impact and profitability. Throughout the episode, Nick shares the key shift that transformed his approach to live events: moving beyond motivation and focusing on true transformation. He explains why most events fail to create lasting impact and how event leaders can structure experiences that drive real change for attendees. According to Nick, the real value of an event isn’t just in delivering content, but in guiding people to take action and commit to a new path forward. He introduces his framework for identifying the three types of attendees—information seekers, confronters, and transformers—while revealing how to convert more people into action-takers and high-ticket buyers. One of the most powerful takeaways from this episode is Nick’s high-ticket event sales strategy. Rather than relying on ad spend, Nick leveraged personal outreach, deep relationships, and video messages to bring the right people into the room. His method proves that authentic connections and tailored invitations can drive millions in revenue without traditional marketing. He breaks down the importance of selling from the heart, making it clear that event leaders must guide their attendees from their heads (where doubts and questions live) to their hearts (where real decisions happen). Nick also dives into the concept of becoming an “Exitpreneur”, building a business with an endgame in mind. He discusses why many entrepreneurs treat their businesses like ATMs, focusing on immediate cash flow instead of long-term financial leverage. He shares how event leaders can structure their businesses to generate recurring revenue, create lasting impact, and position themselves for a profitable exit. His philosophy is simple but powerful: “The more prophetic you become, the more profitable you will be.” This episode is packed with high-level insights and actionable strategies for event leaders who want to increase revenue, create deeper audience impact, and build a long-term sustainable business. Whether you’re hosting live events, virtual events, or masterminds, Nick’s strategies will challenge you to think bigger, sell smarter, and lead with purpose. Want to connect with Nick? Instagram: https://www.instagram.com/nicklong/ Website: https://nxt90.com/ Facebook: https://www.facebook.com/nicklong365 LinkedIn: https://www.linkedin.com/in/nicklong365/

    34 phút
  5. 81 - Kevin Thompson on Building High-Value Relationships to Fill Your Events

    28 THG 1

    81 - Kevin Thompson on Building High-Value Relationships to Fill Your Events

    In this episode of The High Profit Event Show, host Rudy Rodriguez welcomes Kevin Thompson, an entrepreneur with over 29 years of experience in building impactful relationships and hosting high-ticket events. Kevin is the founder of Impact and Legacy Collective and the host of the Million-Dollar Relationships Podcast. Over the years, he has produced more than $16 million in products and services, facilitated strategic partnerships, and led transformative mastermind events, including high-end gatherings in stunning venues such as castles. Kevin’s journey and expertise offer invaluable lessons for event leaders looking to elevate their impact. Kevin shares the story of how he began hosting events, starting with a simple idea sparked by a friend’s suggestion. That idea turned into his first high-ticket mastermind event, held in his living room, where 15 entrepreneurs each invested $5,000 to attend. Kevin emphasizes the importance of focusing on meaningful connections and creating environments where participants can engage without worry. His approach has transformed not only his events but also the lives of attendees, who have formed lasting collaborations through his facilitation. This episode delves into three key topics that are essential for event leaders: First, Kevin highlights the power of building and leveraging relationships. He explains how trust and alignment of values are the foundation for attracting the right attendees and collaborators. His intentionality in fostering genuine connections has allowed him to fill events with high-value participants and create opportunities for meaningful partnerships. Second, Kevin shares insights into intentionality in designing event experiences. From catered meals to private, immersive settings, every detail is planned to ensure attendees feel valued and can focus entirely on connecting and learning. He believes that removing all distractions allows participants to be fully present, which enhances the overall impact of the event. Lastly, the discussion covers the importance of continuous growth through facilitation and follow-up. Kevin describes how follow-up efforts turn event attendees into long-term collaborators and clients. He shares how a simple, heartfelt offer at the end of his first mastermind led to six participants enrolling in a $25,000 program, a testament to the trust and value he had built during the event. This episode is packed with actionable insights and inspiring stories that will resonate with event leaders seeking to create high-profit, high-impact events. Tune in to discover Kevin’s journey, learn from his mistakes, and gain the tools to elevate your events to new heights. Want to connect with Kevin Thompson? Website: https://maximum-response.com/ Facebook: https://www.facebook.com/KevinTheConnector LinkedIn: https://www.linkedin.com/in/kevin-thompson-11725511/ Million Dollar Relationships Podcast: https://podcasts.apple.com/us/podcast/million-dollar-relationships/id1615998645

    31 phút
  6. Callan Rush’s Top Strategies to Fill and Monetize Your Events!

    14 THG 1

    Callan Rush’s Top Strategies to Fill and Monetize Your Events!

    In this week’s episode of The High Profit Event Show, host Rudy Rodriguez welcomes Callan Rush, founder of Lucrative Luminary Training. With over 25 years of experience in the event industry, Callan has assisted thousands of workshop leaders transform their marketing and business strategies. Her book, Wealth Through Workshops, has been downloaded over 600,000 times, and her company has generated more than $50 million in revenue. Combining her academic background in psychology and education with practical expertise, Callan shares how event leaders can simplify their marketing efforts to create greater impact and consistent success. Callan begins by addressing a common challenge faced by event leaders: most of them didn’t enter the industry to become marketers. Their true passion lies in delivering transformative events and serving their audiences. However, she emphasizes that having a basic understanding of marketing is essential for success. Whether event leaders manage their marketing personally or delegate it to others, foundational knowledge allows them to evaluate strategies, provide guidance, and ensure their marketing efforts align with their goals. Throughout the episode, Callan dives into three key topics that are vital for event leaders. First, she simplifies marketing by categorizing strategies into three types: Linked, Lagging, and Leading Client Enrollment Strategies. Linked strategies, such as speaking engagements or discovery sessions, provide immediate results but often lead to inconsistent revenue. Lagging strategies, like social media posting and content creation, build long-term brand awareness but require patience and persistence. Callan’s favorite, Leading Client Enrollment Strategies, combines effort now with ongoing revenue, making it ideal for creating stability and scalability. Next, Callan highlights the power of optimized webinars, a strategy that transformed her own business. She shares how this approach took her from burnout—running 52 events a year—to achieving $7 million in annual revenue. By creating, testing, automating, and optimizing a high-converting webinar, Callan built a system that provides consistent income while allowing her to focus on her passion for delivering value to her audience. Finally, Callan offers an inspiring message to luminary leaders navigating challenging times. She encourages listeners to find mentors who teach in a way that resonates with them and reminds them that their work as educators and changemakers is more important than ever. Her advice is simple but powerful: “If you don’t understand something, it’s not your fault—it just means you need the right teacher.” Listeners can access Callan’s free guide, which provides detailed steps for simplifying marketing and implementing an optimized webinar sequence, at callanrush.com/mms. This episode is a treasure trove of insights and practical advice for event leaders seeking to grow their impact and streamline their strategies. Don’t miss the chance to learn from one of the best in the business. Tune in now and start transforming your marketing approach today! Want to connect with Callan Rush? Marketing Made Simple Guide: http://callanrush.com/MME Website: https://www.callanrush.com/ Lucrative Luminary Training Website: http://lucrativeluminary.com/ LinkedIn: https://www.linkedin.com/in/callanrush/ Facebook: a href="https://www.facebook.com/callanrush" rel="noopener noreferrer"...

    23 phút
  7. 79 - Optimizing Events for Aliveness and Connection with Annie Lalla

    17/12/2024

    79 - Optimizing Events for Aliveness and Connection with Annie Lalla

    In this episode of The High Profit Event Show, host Rudy Rodriguez is joined by Annie Lalla, founder of Heartcoach.com and an expert in relationships, emotional intelligence, and transformational experiences. Annie is renowned for her ability to design events that leave attendees with a profound sense of self-worth, empowerment, and connection. With a unique blend of creativity and deep emotional insight, she has facilitated numerous successful events, including her signature program, The Love Dojo, and high-end masterminds for world-class couples. Annie shares her expertise on the art of designing transformational event experiences. She reveals how focusing on the feelings attendees leave with—whether joy, empowerment, or inspiration—should guide every aspect of an event's design. By reverse-engineering the emotional outcomes she desires for her attendees, Annie crafts events that resonate on a deeply personal level and create lasting impacts. Her insights will inspire event leaders to move beyond logistics and focus on emotional connections. Another highlight of the episode is Annie's deep dive into conflict resolution in event collaboration. Drawing from her expertise as a relationship coach, she shares strategies for navigating differences in values and priorities when working with partners or teams. Annie emphasizes that conflicts, when resolved effectively, can lead to stronger collaborations and more dynamic event outcomes. Her practical advice is invaluable for anyone striving to maintain harmony and productivity in high-stakes environments. Finally, Annie discusses the importance of optimizing for aliveness in events. She explains how creating spaces that allow attendees to feel a full spectrum of emotions—joy, vulnerability, and even discomfort—can lead to profound transformation. By fostering an atmosphere where participants feel seen, heard, and appreciated, event leaders can ensure their events are not only memorable but also deeply meaningful. This episode is a must-listen for event leaders looking to elevate their events from ordinary to extraordinary. Join Rudy and Annie as they unpack the secrets to crafting events that inspire, transform, and delight. Tune in now to gain actionable insights that will revolutionize your approach to event planning. Want to connect with Annie? The Art of Fighting Program:  www.annielalla.com/courses/art-of-fighting  Password: gladiator_sport Website: https://www.annielalla.com/ Website: HeartCoach.com Facebook: https://www.facebook.com/profile.php?id=843210416 Facebook Coaching Page: https://www.facebook.com/annielallacoaching/ Instagram: https://www.instagram.com/lallabird YouTube: https://www.youtube.com/user/annielalla LinkedIn: https://www.linkedin.com/in/annie-lalla-a3a9a011

    29 phút
  8. 78 - Fill Your Event Seats Fast: Breakdown On What Works for Event Leaders with Rudy Rodriguez

    04/12/2024

    78 - Fill Your Event Seats Fast: Breakdown On What Works for Event Leaders with Rudy Rodriguez

    In this episode of The High Profit Event Show, host Rudy Rodriguez shares powerful insights on how event leaders can fill their events, avoid common mistakes, and drive profitability. As a former Naval Officer and Aviator, Rudy brings a unique perspective to sales and enrollment strategies. Since 2015, his systematic, consultative approach has resulted in over $50 million in sales for coaching, education, and mastermind offerings. Rudy's coaching style focuses on helping clients sidestep the common pitfalls of sales while achieving success through tailored, actionable strategies. With his guidance, clients consistently boost their sales and create tangible, measurable results that lead to impactful business growth. This episode centers on the three key strategies event leaders can use to ensure success. Rudy begins by breaking down the methods for filling event seats, highlighting the pros and cons of organic outreach, paid advertising, and joint venture partnerships. He provides actionable advice on how to choose the right strategy based on the stage of your business and your specific goals. Rudy emphasizes the importance of tracking results and understanding the numbers behind each approach to make informed, data-driven decisions. Next, Rudy explores the importance of high-ticket offers in driving both profitability and attendee transformation. He outlines how having a well-designed high-ticket offering can not only make your event financially successful but also create a deeper impact for participants. Rudy shares insights into creating consistent, predictable conversions through these premium offers and explains why the backend of an event is where the true magic happens. Finally, Rudy tackles the pitfalls event leaders often face and offers solutions to avoid them. From understanding the cost of attendee acquisition to building a structured sales system, he provides invaluable guidance on creating sustainable success. His approach combines years of experience with a clear, actionable framework designed to help event leaders maximize their ROI while delivering exceptional value to their audiences. Tune in to this episode of The High Profit Event Show and discover the strategies and insights you need to create events that are not only impactful but also highly profitable. With Rudy’s expert guidance, you’ll walk away with the tools to transform your events into thriving, results-driven experiences that attendees love and remember. Want to connect with Rudy? Book your consultation: https://virtualeventsalesteam.com/lets-do-a-live-strategy-session-to-help-you-reach-your-goals/ Website: https://virtualeventsalesteam.com/ LinkedIn: https://www.linkedin.com/in/rodolfo-rodriguez-640723279/ Facebook: https://www.facebook.com/rudy.rodriguez.963871/ Instagram: https://www.instagram.com/rodolforodriguezjr1/

    12 phút
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Giới Thiệu

V.E.S.T. Your Virtual Event Sales Team founder and High Profit Event Show podcast host, Rudy Rodriguez has started podcasting this year and has started out on guest podcasts since 2021 himself. Our 20 to 30-min podcast discusses real smart strategies for hosting or leading highly profitable events TODAY. Our audiences are ready for their next phase of massive growth! Yes. We are looking for podcast guests, and we want to share your story!

Thông Tin

  • Nhà sáng tạo
    Rudy Rodriguez
  • Năm hoạt động
    2022 - 2025
  • Tập
    85
  • Xếp hạng
    Sạch
  • Bản quyền
    © Copyright 2025 Rudy Rodriguez
  • Trang web chương trình
    High Profit Event Show

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