Women in B2B Marketing

Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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Women in B2B Marketing

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way. Made by and for women, insightful for all. Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing. LinkedIn: https://www.linkedin.com/in/janeserra/ Instagram: https://www.instagram.com/womeninb2bmarketing/ Twitter: https://twitter.com/womeninb2bmktg

  1. 1小时前

    94: Signals, Strategies, and Success: How to Leverage AI for Better Outbound Performance - with Trinity Nguyen, CMO at UserGems

    Like WIB2BM? Show us some love with a rating or review today! 3 -- In this episode of "Women in B2B Marketing," host Jane Serra welcomes back Trinity Nguyen, the CMO at UserGems. They delve into the transformative role of AI in B2B marketing. Trinity shares her experiences with AI, emphasizing the potential to enhance productivity and streamline processes. The discussion covers the importance of human involvement, team dynamics, and the challenges of integrating AI responsibly. Trinity also highlights the need for educational programs to help recent graduates adapt to AI advancements. The episode concludes with insights on maintaining a positive outlook and fostering community collaboration. Trinity and Jane talk through: The evolving role of AI in B2B marketing.Initial skepticism and current acceptance of AI tools among marketers (including Trinity!).Best practices for implementing AI in marketing and GTM strategies.How Trinity's team integrates AI into their workflow, enhancing collaboration and efficiency.The significance of transparency in AI usage for building trust.Team dynamics and the integration of AI within marketing teams.Redefining the narrative around AI, focusing on its role as a supportive partner in marketing.Success metrics and the importance of continuous improvement.Common mistakes marketers make when leveraging signals in their strategies.The concept of "building in public" versus private sharing of insights.Positioning products as essential in the market.The future of marketing and the need for adaptation to technological advancements. Key Links: Guest: Trinity Nguyen: https://www.linkedin.com/in/trinitynguyen/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Gem-E: https://www.usergems.com/outbound

    45 分钟

  2. 1月8日

    93: Break Through the Noise with a Good Story (Here's How) - with Gina Rau, Global Head of PR and Communications at 6sense

    Happy New Year, Friends! We're back! DM me on LinkedIn with any recs, requests, who you want to hear from, what you want to learn this year, or just to say hi. :) My ask this year? Please rate, review, and share the show. Helps us get in front of more people - and get more women on feeds, mics, and stages. Xo Jane ---- In this episode of "Women in B2B Marketing," host Jane Serra chats with Gina Rau, the Global Head of PR and Communications at 6Sense. With over 20 years of experience, Gina shares her career journey from consumer to B2B marketing, emphasizing the pivotal role of storytelling. She discusses the collaborative nature of crafting narratives within organizations and the importance of prioritizing impactful stories. Gina also touches on the evolving role of press releases and the significance of human connection in marketing communications. The episode offers valuable insights for marketers looking to enhance their storytelling and communication strategies. Gina and Jane discuss: Gina's career journey and transition from consumer marketing to B2B marketing.The critical role of storytelling in B2B marketing and communications.The collaborative nature of storytelling within organizations.Strategies for prioritizing and selecting impactful stories.The evolving role of press releases in modern marketing strategies.The significance of human connection in marketing communications.Engaging executives and thought leaders in crafting narratives.The importance of curiosity and openness to opportunities in career development.Planning for the future and the need for flexibility in marketing strategies.Advice for aspiring marketers on embracing non-linear career paths. Key Links: Guest: Gina Rau: https://www.linkedin.com/in/ginarau/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/

    40 分钟

  3. 2024/12/18

    92: Be So Damn Good, You're Undeniable - with Tenisha Griggs, Founder & CEO, 37X Digital Marketing Agency

    In this episode of "Women in B2B Marketing," host Jane Serra speaks with Tenisha Griggs, founder and CEO of 37 Digital Marketing Agency. Tenisha shares her journey from AT&T to entrepreneurship, emphasizing the importance of personal branding and maintaining a balance between personal well-being and business success. She discusses the challenges of transitioning from a stable corporate job to the uncertainties of entrepreneurship and highlights the power of strong professional relationships. Tenisha and Jane discuss: Tenisha's journey into B2B marketing and entrepreneurship.Transition from corporate roles at AT&T and a tech company to starting her own agency.The significance of personal branding in attracting clients and opportunities.The emotional and financial challenges of entrepreneurship compared to corporate jobs.The importance of building and maintaining professional relationships.Strategies for effective B2B marketing, including humanizing brand messaging.Balancing personal life and business identity to prioritize well-being.The impact of rejection and the need for resilience in the entrepreneurial journey.Creating a positive work environment and fostering genuine relationships.Advice for aspiring entrepreneurs on networking and self-advocacy. Key Links: Guest: Tenisha Griggs: https://www.linkedin.com/in/tenishagriggs/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/

    41 分钟

  4. 2024/12/11

    91: Mindshare Marketing: How to Keep Your Brand Top-of-Mind in a Crowded Market - with Kelly Cheng, VP of Marketing at Goldcast

    In this episode of "Women in B2B Marketing," host Jane Serra speaks with Kelly Cheng, VP of Marketing at Goldcast. Kelly shares her transition from agency roles to in-house positions, emphasizing operational excellence and prioritization in B2B marketing. They discuss the evolving landscape of virtual and in-person events, the importance of building mindshare, and innovative marketing strategies. Kelly also highlights the significance of cultural fit in hiring and advocates for collaborative interview processes. The episode concludes with Kelly's advice on effective time management and the value of mentorship in professional growth. Kelly and Jane talk through: Kelly's career journey from agency roles to in-house marketing positions.Insights on B2B marketing strategies and audience engagement.The importance of operational excellence and prioritization in marketing.Challenges and rewards of marketing to marketers.Enhancing brand visibility and mindshare through various channels and authentic contentThe evolving landscape of virtual and in-person events in marketing.Moving the BDR team under marketing for improved communication and collaborationStrategies for effective team management and collaboration.The significance of cultural fit in hiring and team dynamics.Innovative approaches to the interview process for marketing roles.The role of mentorship and relationship-building in career development.Time management techniques for professionals in fast-paced environments. Key Links: Guest: Kelly Cheng: https://www.linkedin.com/in/kellyhcheng/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ LinkedIn Lessons Encore: Uplevel Your LinkedIn Profile and Posts with 10 Tips from Mark Jung: https://www.goldcast.io/blog-post/linkedin-lessons-encore

    42 分钟

  5. 2024/12/04

    90: The Massacre of Marketing: Challenges Facing Modern CMOs - with Emma Clayton, The Mary Poppins for Marketing Functions

    In this episode of "Women in B2B Marketing," host Jane Serra chats with Emma Clayton, a seasoned CMO, consultant, and bestselling author. They discuss the evolving role of the CMO, emphasizing the challenges faced by modern marketers in a rapidly changing landscape. Emma highlights the need for strategic marketing over short-term tactics and stresses the importance of hiring qualified marketers. The conversation also touches on the significance of curiosity and understanding customer needs. Both speakers advocate for a strategic approach to marketing, aiming to build meaningful connections and deliver value to customers. Emma and Jane discuss: The evolving role of the Chief Marketing Officer (CMO) in the current marketing landscape.Challenges faced by modern marketers, including unrealistic expectations from organizations.The perception of marketing and the qualifications of marketers, highlighting a lack of formal training.The impact of hiring practices on marketing effectiveness, particularly the trend of hiring sales-focused individuals for marketing roles.The importance of a strong marketing strategy in driving business success, especially during scaling.The need for alignment between marketing teams' skills and the overall business strategy.The significance of understanding the customer journey and building genuine connections with customers.The role of social media in shaping marketing practices and its potential to promote mediocrity.The necessity of prioritizing strategy over execution in marketing efforts.Advocating for a shift in how marketing is perceived and valued within organizations, emphasizing its strategic importance. Key Links: Guest: Emma Clayton: https://www.linkedin.com/in/emma-clayton-bebrilliant/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Brilliant Teams by Emma Clayton: https://www.amazon.com/Brilliant-Teams-Emma-Clayton/dp/191577179X CMOs on Boards: https://www.spencerstuart.com/research-and-insight/cmos-on-boards

    44 分钟

  6. 2024/11/27

    89: B2B Marketers: Experts at Scaling the Fundamental Truths of Human Nature - with Naomi Nuta, Vice President Marketing at AptEdge

    In this episode of "Women in B2B Marketing," host Jane Serra speaks with Naomi Nuta, Vice President of Marketing at AptEdge. Naomi shares her unconventional journey into B2B marketing, starting from a liberal arts background to roles in political communications and market research. She delves into her work in consumer neuroscience, emphasizing the impact of emotional and physiological responses on decision-making. Naomi highlights the importance of understanding the audience's context and emotional state when crafting marketing messages. The discussion also explores the parallels between B2B and B2C marketing, underscoring the significance of tone and delivery in effective communication. Naomi talks us through: Her unconventional career path into B2B marketing.The impact of political communications and market research on her marketing approach.Insights from consumer neuroscience regarding emotional and physiological responses in decision-making.The significance of understanding the audience's context and emotional state in crafting marketing messages.Parallels between B2B and B2C marketing, emphasizing emotional triggers in both sectors.The critical role of tone, pitch, and delivery in effective communication.Strategies for brand building and the importance of emotional engagement in marketing.The concept of "human in the loop" in AI development and the importance of user feedback. Key Links: Guest: Naomi Nuta: https://www.linkedin.com/in/naomi-n/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/

    37 分钟

  7. 2024/11/20

    88: Cultivating Community: The Heart of Effective ABM Strategies - with Corrina Owens, Fractional ABM and GTM Advisor | REPLAY EP 08

    ** Originally published on March 1, 2023 ** I hope you're enjoying these throwbacks! Truth be told, life has been LIFING lately, and I am a bit behind on getting new episodes out. BUT, I do not want to leave anyone hanging, so figured it was a good time to bump up some of my favorite episodes. Don't worry - new episodes coming soon! What should we cover next on the show? Who would you like to hear from? DM me, comment, or write a review to share feedback. I appreciate you! - Jane -- In this episode of "Women in B2B Marketing," host Jane Serra interviews Corrina Owens, well-known (and loved!) Fractional ABM and GTM Advisor. Corrina shares her transition from education to B2B marketing, emphasizing how her teaching skills in communication and multi-threading have been pivotal. They discuss the evolution of Account-Based Marketing (ABM), its applicability to businesses of all sizes, and the importance of strategic marketing over jargon. Corrina highlights the need to focus on business objectives and customer experience, advocating for authentic connections and community-building in marketing strategies. Corrina and Jane discuss: Corrina Owens' transition from education to B2B marketing.The significance of Account-Based Marketing (ABM) and its evolution to ABX.The relevance of ABM for businesses of all sizes.The importance of strategic marketing over industry jargon.Building and maintaining customer relationships throughout the customer lifecycle.The role of technology in tracking customer sentiment and engagement.The impact of community and networking in marketing strategies.Effective communication styles and overcoming limiting beliefs in marketing.The value of writing and self-reflection in personal and professional growth.Engaging authentically with audiences on social media platforms. Key Links: Guest: Corrina Owens: https://www.linkedin.com/in/corrina-owens/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Mentioned in this episode: Find Corrina on TikTok: https://www.tiktok.com/@featuring_corrina?lang=en Corrina's Advice on building your personal brand: https://www.linkedin.com/posts/corrina-owens_b2bmarketing-marketingtips-personalbrand-activity-6942118841967652864--nmm?utm_source=share&utm_medium=member_desktop Gender Bias with AI & Job Descriptions: https://joshbersin.com/podcast/ Which Marketing Jargon Should Be Left Behind: https://www.linkedin.com/posts/corrina-owens_marketing-marketingb2b-saas-activity-7013956814941609984-3q3l?utm_source=share&utm_medium=member_desktop [POLL] Share Which Marketing Jargon You Want Gone: https://bit.ly/3KiEQZQ

    49 分钟

  8. 2024/11/13

    87: The Human Element in GTM Operations: Balancing Data and Team Communication - with Michelle Kim, Senior Director, Sales & Customer Success Operations at Culture Amp | REPLAY EP 07

    ** Originally published on February 15, 2023 ** Here's a star replay episode, another one of my favorites! Apparently, it's one of yours too - as one of the most downloaded episodes so far. Michelle does an amazing job walking through all things Operations for GTM. What should we cover next on the show? DM me, comment, or write a review to share feedback. I appreciate you! - Jane -- In this episode of "Women in B2B Marketing," host Jane Serra sits down with Michelle Kim, former Director of Sales Operations at Zendesk (now Senior Director, Sales & Customer Success Operations at Culture Amp). Michelle shares her career journey from sales to customer success operations and her current role in sales ops. The discussion highlights the distinctions between sales operations and revenue operations (rev ops), emphasizing the importance of communication and collaboration among sales, marketing, and customer success teams. Michelle also discusses challenges in forecasting, the balance between data and human elements, and offers advice for those new to operations. The episode provides valuable insights for marketing professionals aiming to enhance operational efficiency. Michelle talks us through: Her professional journey from sales to customer success operations and sales operations.The distinction between sales operations and revenue operations (rev ops).The importance of communication and collaboration among sales, marketing, and customer success teams.Responsibilities and strategies involved in sales operations, including territory management and forecasting.The debate between centralized and decentralized operations models.Challenges in achieving accurate forecasting in a fluctuating economy.The significance of research and understanding existing processes in operations roles.Balancing data-driven decision-making with the human element in operations.Motivating team members by understanding individual motivations and aligning them with business objectives.Advice for individuals new to operations on self-management and identifying operationally inclined team members. Key Links: Guest: Michelle Kim: https://www.linkedin.com/in/michellejykim/ Host: Jane Serra: https://www.linkedin.com/in/janeserra/ Mentioned in this episode: Women in Revenue community: https://womeninrevenue.org/ The amazing Sydney Sloan (future WIB2BM guest!): https://www.linkedin.com/in/sydsloan/ Dimitri Tamparopoulos: https://www.linkedin.com/in/dimitri-tamparopoulos/ [Book Reco] How Women Rise: https://www.howwomenrise.com/ Michelle's Podcast Recommendations: The Revenue Engine: https://podcasts.apple.com/us/podcast/the-revenue-engine/id1554168319 UnapologeTECH: https://podcasts.apple.com/us/podcast/unapologetech/id1526386752 Permission to Speak: a href="https://podcasts.apple.com/us/podcast/permission-to-speak/id1491356006" rel="noopener noreferrer"...

    49 分钟
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Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community. This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way. Made by and for women, insightful for all. Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing. LinkedIn: https://www.linkedin.com/in/janeserra/ Instagram: https://www.instagram.com/womeninb2bmarketing/ Twitter: https://twitter.com/womeninb2bmktg

信息

  • 创作者
    Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
  • 活跃年份
    2022年 - 2025年
  • 单集
    95
  • 分级
    儿童适宜
  • 版权
    © Copyright 2025 Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
  • 节目网站
    Women in B2B Marketing

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