72: Make Your Customer a Hero with Tyler Pigott

Tyler Pigott is the Founder and CEO of Lone Fir Creative, a digital marketing agency that gives structure to an entrepreneur’s vision. We talk about the StoryBrand framework, practical brand strategies, and how emotions influence buying behaviors. 

Time Stamps

[00:27] Tyler’s entrepreneurial journey

[02:20] How entrepreneurs develop visions for their business

[04:48] Tyler’s experience with management blueprints

[07:23] The StoryBrand framework and how to get the most out of it

[10:23] Understanding the hero’s journey in the StoryBrand framework

[12:03] How emotions influence buying behaviors

[13:33] Dissecting Tyler’s concept of an ambitious brand

[16:24] Reasons why some businesses decide against pursuing growth

[17:53] What is brand strategy?

[20:45] The relationship between brand strategy and business growth

[22:42] How small businesses articulate brand promises

[23:48] Principles for finding your brand’s point of view

[26:35] The importance of building your company’s “Why”

[31:39] How to methodically build your marketing muscle

[35:32] Parting thoughts

Links and Resources

Tyler’s LinkedIn

LoneFirCreative.com

Building a StoryBrand by Donald Miller

The E-Myth by Michael Gerber

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