#78: Katelyn Bourgoin — Meme Marketing Psychology

Katelyn Bourgoin is the "Customer Whisperer" and author of popular marketing newsletter "Why People Buy" (00:39) How to make strangers online trust you (05:27) Why you should never hide your flaws on the internet (10:31) The marketers AI anxiety (12:27) Why micro software is killing it (17:30) Claude vs. OpenAI: who has better marketing (22:51) The platforms Katelyn’s are bullish on (25:23) Why “be everywhere all the time” content advice is total horseshit (30:02) The psychology of humor and meme marketing (32:57) Using fear, to sell but make it funny (36:19) The secret to make people buy (39:58) Jealousy: a powerful cheat code for marketers

Jason Levin⁠⁠⁠ is a viral marketer and founder of Memelord Technologies. Read Jason's ⁠weekly advice column on organic social media growth for startups⁠.

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Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.