Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

CvE - Marketing Consultancy
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Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.  Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.

  1. 80 - Breaking Barriers in FMCG: Creating Supportive Work Environments and Nurturing Diverse Paths to Success with Patrick Zinga from Heineken

    12 THG 11

    80 - Breaking Barriers in FMCG: Creating Supportive Work Environments and Nurturing Diverse Paths to Success with Patrick Zinga from Heineken

    “Every time you optimise for something, you’re losing out somewhere else. If you’re optimising for clicks, you’re actually optimizing for people who click a lot. Is that what you really want?” Patrick Zinga, Head of Digital Media and Consumer Data and Martech at the Heineken CompanyIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Nick King connects with Patrick Zinga, Head of Digital Media and ...

    45 phút
  2. 79 - Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media: A Conversation with Jack Johnson of Ocado Retail

    29 THG 10

    79 - Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media: A Conversation with Jack Johnson of Ocado Retail

    "We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado AdsIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Jack Johnson, Head of Ocado Ads at Ocado Retail, UKs popular and preferred online grocer. Jack ...

    42 phút
  3. 78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360

    8 THG 10

    78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360

    In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.Here are some key talking points from the episode:Challenging the narrow view of retail mediaThe unhealthy obsession with the monetary value of retail mediaThe value of data in retail mediaChanges in the CPG industry and retail mediaIntegrating retail media into the marketing mixDifferences between the US and UK marketsThe future of retail mediaViewi...

    39 phút
  4. Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail

    24 THG 9

    Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail

    “The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth ConsultancyIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connect...

    36 phút
  5. Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands

    10 THG 9

    Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands

    “And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're receiving an upper funnel brand building ad or a targeted communication to drive conversion. They just know they're seeing a message. And that's w...

    35 phút
  6. Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA

    22 THG 8

    Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA

    "I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMAIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Lara Dewar, CMO of GSMA, an organisation that represents the interests of mobile network operat...

    43 phút
  7. Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future

    13 THG 8

    Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future

    "The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at BelivIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Reinaldo Padua, Chief Brand Officer at Beliv a company creating magic with products customised for the Latin American market. . J...

    38 phút
  8. Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK

    23 THG 7

    Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK

    "Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time." Ollie Shayer, Omni-Media Director at Boots UK.In this episode of Time For a Reset Marketing Podcast: Insights from Global Marketers, b...

    41 phút
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Giới Thiệu

Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.  Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.

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