8. Alex Devine: Getting Smarketer with Data Automation

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Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. In her straightforward style, she motivates teams to act, with empathy and understanding.

As the president of VSG Marketing, a Spindustry company, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. After nearly a decade in the heart of a fast-paced agency,she gained expertise in high-level marketing strategy, sales enablement, digital performance,and martech. Alex leads the VSGMarketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.

On today's episode, we cover:

• Alex's favorite brew (1:40)
• How sales and marketing teams should be working together (3:10)
• How emerging technology applies to smarketing (7:21)
• Data readiness and how brands are embracing it (12:55)
• Final thoughts and takeaways (21:26)

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Visit VSG Marketing at www.vsgmarketing.io

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