8. Growing your LinkedIn and newsletter audience | John Crickett Builders Gonna Build

John Crickett is the creator of Coding Challenges, a newsletter for engineers that has over 54k subscribers. John’s LinkedIn profile grew from 3k to 150k+ followers in a year. In this episode, we dive into the process and mindset that allowed John’s following to grow so quickly.
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[00:58] Introduction[03:18] Spending a million Euros and a year on an MVP[05:54] Coding Challenges[08:15] MVP for an info product vs. software[13:51] Growth on LinkedIn[17:32] Post structure[19:48] Comments on posts[21:48] Twitter/X[25:15] Coding Challenges newsletter[27:12] Building a personal brand[34:09] Nicheing on LinkedIn[41:50] Selling B2B vs. B2C[47:18] Tangent on car salesmen[50:13] Book recommendations
Where to find John
John’s LinkedInCoding ChallengesCoding Challenges newsletterCoding Chats podcast30 Day LinkedIn Personal Branding Challenge for Software Engineers (starts on May 20, 2024!)Links 
Advent of CodeCarrd website builderAirChatPodcasts
My First Million (Jason Cohen episode)Books
Stop Asking Questions by Andrew WarnerHatching Twitter by Nick BiltonGet in touch!
Send us an email at hello@buildersgonnabuild.comSubscribe to newsletter at buildersgonnabuild.comMetacast: Behind the scenes - "build in public" style podcast and newsletter at metacastpodcast.com