#8: The Data-Driven Entrepreneur: Shawn Henry on AI, Ads, and $580 Million in Revenue

At just 14, Shawn Henry dove into entrepreneurship by buying productivity software and learning ad strategies through trial and error. His early venture into online marketing and software sales generated a five-figure exit, setting the foundation for his impressive career, which has since brought in $580 million for clients in just four years.

Shawn Henry on Instagram:

https://www.instagram.com/shawnhvs/

0:00 - Starting at 14 with $200

6:46 - Transitioning from fixed-fee agreements to revenue-sharing deals

9:27 - Creating vs. hiring A-Players

13:33 - Emphasizing results over ego with flexible thinking

15:52 - Prioritizing speed and efficiency by identifying revenue-driving problems

23:41 - Budget management and ads

28:30 - Shawn’s highest daily ad spend; scaling with ads

31:15 - “Going beyond high-ticket sales”

34:10 - “Make money” offers; creating unique mechanisms that solve people’s problems

35:30 - Avoiding loss of authority by carefully structuring client relationships

43:40 - Shifting to cause-and-effect thinking to improve client relationships

51:42 - Vision; reflection and feedback loops

1:00:43 - Using AI for copy and creative

1:04:36 - Acquiring high-end clients; getting clients to a billion a year

1:11:25 - Shawn’s long-term vision for his personal brand

1:17:00 - Personal growth; mindset for reaching the next level

1:23:24 - Automated trading and growing capital