807: Sharpen Your Vision: Defining Your Core Purpose – Part 2 – Carlie Einarson

807: Sharpen Your Vision: Defining Your Core Purpose – Part 2 – Carlie Einarson

In part two of this four-part series, Kirk Behrendt brings back Carlie Einarson, one of ACT’s amazing coaches, with the next building blocks to sharpen your vision: defining your core purpose. She explains why crafting a strong core purpose is important, the steps to do it, and how it will improve your practice. To learn the next steps for a better practice and a better life, listen to Episode 807 of The Best Practices Show!

Learn More About Carlie:

• Send Carlie an email: carlie@actdental.com 
• Follow Carlie on ACT’s Instagram: https://www.instagram.com/actdental
• Send Gina an email: gina@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 807: https://www.youtube.com/@actdental/videos
• Watch Part 1, Episode 806 with Miranda Beeson: https://www.youtube.com/watch?v=kQLizN05Zn8
• Download ACT’s The Five Whys: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Identify%20Your%20Core%20Purpose%20Tool.pdf
• Read Traction by Gino Wickman: https://benbellabooks.com/shop/traction

Main Takeaways:

• A core purpose and a mission are two different things.
• Think beyond profitability. Reflect on why your practice exists.
• Decision-making will be easier when you have a core purpose.
• Having a strong core purpose will align and motivate your team.
• Your core purpose must be reflected internally as well as externally.
• Be brief, clear, and use inspirational language to craft your core purpose.
• You will build trust with patients faster when you have a clear core purpose.

Snippets:

0:00 Introduction.

1:08 Why defining your core purpose is important.

3:55 Consistency motivates team members.

8:49 Figure out your why.

11:25 Core purpose versus mission, explained.

14:10 The role of core purpose in team culture.

15:46 A strong core purpose will improve decision-making.

19:01 How to define your core purpose.

25:48 Your core purpose is internal and external.

26:46 Last thoughts.

Carlie Einarson Bio:

Carlie Einarson is a lead practice coach who has a passion for helping others succeed in the dental field. She loves helping to create a stable foundation for practi