81. Do this to increase customer acquisition for people from underrepresented and underserved communities

Many brands think that focusing on creating an environment where all feel welcome is enough to ensure that people from underrepresented and underserved communities feel like they belong with you. It's not. If you want to increase customer acquisition of people from these communities focus your efforts on what we cover in this episode.

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New York Times Article about the craft beer market

Episode 54: Creating inclusive influencer marketing campaigns with Tinashe Chaponda