85: Brand Story Strategy that Puts Your Stories to Work in Your Business

In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a specific goal for each story you share, so that it is memorable and resonates with your target audience while driving business growth.

I also cover some great places and ways to share your brand stories to maximize their value. 

Timestamps:

• 00:00 – Introduction to the episode

• 00:55 – Overview of brand story strategy

• 02:09 – Start with the end in mind: set clear goals aligned with business strategy

• 03:15 – Know your audience: how to identify pain points and desired outcomes

• 04:48 – Build realistic next steps for clients in your story strategy

• 07:11 – The power of universal emotions in making brand stories relatable

• 08:23 – Craft simple stories for audience engagement and word-of-mouth potential

• 10:09 – Where to share brand stories

• 12:19 – The impact of podcast guesting as an accessible thought leadership tool

• 13:53 – Storytelling for team culture: embed values in company messaging

• 14:26 – Keynote speeches and crafting high-level stories to inspire audiences

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Connect with Christie Bilbrey

⁠http://www.christiebilbrey.com⁠

⁠hello@christiebilbrey.com⁠  

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Grow Your Business as a Podcast Guest: ⁠https://bit.ly/pod-guesting⁠

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