86. Branding - The New Essential Career Search and Advancement Skill (Elevated Leadership Series)

Julianna and Patricia dive into the nuances of personal and professional branding. They discuss the crucial difference between visibility and branding, emphasizing the importance of building a solid foundation and clearly defining one's career goals. Tune in for learning how to outline a comprehensive framework for creating a personal brand, including understanding your audience, using LinkedIn effectively, and the benefits of in-person networking.

This episode is part of the Elevated Leadership Series, co-hosted by Julianna Yau Yorgan and Patricia Ortega.

We'll talk about:

• 00:00 Introduction to Elevated Leadership

• 00:32 Understanding Personal and Professional Branding

• 01:09 Visibility vs. Branding

• 02:49 The Importance of Clarity in Branding

• 04:45 Building a Strong Personal Brand

• 07:49 Effective Branding Strategies

• 12:18 Practical Steps to Create Your Brand

• 14:42 Leveraging LinkedIn and In-Person Networking

• 21:11 Final Thoughts and Encouragement

Elevated Leadership is available on both The Uncommon Career Podcast and The Daring to Succeed Podcast.

Listen to the Daring to Succeed Podcast to get to know Julianna: https://www.jyycoaching.com/podcast/

Connect with Julianna on LinkedIn: https://www.linkedin.com/in/juliannayauyorgan/ 

Connect with Me:

• Connect with me on LinkedIn: https://linkedin.com/in/pmortega

• Get started with your career move: Download The Career Transition Checklist

• Click here to learn about coaching