87: When Your “Why” Helps Marketers Double Their Reach The Innovative Agency

Consumers hate being tracked. But marketers need data to create precision ads.
 
Today’s guest brings his problem-solving skills to the cutting edge of data intelligence and data privacy.
 
In this episode, I interview Harry Maugans, Founder and CEO of Clickagy, about privacy clusters.
 
What we talked about:
 
The genuine, creepy truth that cookies can track us within a foot of our position & feed us custom ads
 
The problem of privacy regulation compliance & the solution of one to few
 
Marketers who rely on cookies can only reach 50% of devices
 
To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.