#9 Changing Minds - How to Harness Behavioural Science for a Sustainable Future with Liam Smith

Unlock the secrets of sustainable development through the lens of behavioural science with our special guest, Liam Smith, Director of BehaviourWorks Australia. Discover how understanding human behaviour can accelerate progress towards the Sustainable Development Goals (SDGs) and the role of incentives in driving change. From the highs and lows of solar panel adoption to the balance between financial motivations and intrinsic environmental values, this episode offers compelling insights into how behavioural science intersects with policy and private sector initiatives.

We also tackle some hard-hitting ethical questions that sustainability leaders face, such as the legitimacy of influencing others' behaviours and the boundaries of ethical tools used in these efforts. Real-world examples, like using a fictitious photographer at Port Campbell National Park, shed light on the delicate moral terrain. Finally, we explore the dual impact of social media on societal movements and the significant behavioural shifts post-COVID-19, emphasizing resilience and pragmatism in the face of global challenges. Tune in for a thought-provoking conversation that could transform your understanding of sustainable development.

More inspirations from Liam Smith:
Link to the latest book he edited: https://publishing.monash.edu/product/inspiring-change/
MOOC-Changing Behaviours for Sustainable Development: https://www.behaviourworksaustralia.org/blog/this-is-massive-open-online-and-about-change

Please visit our website, www.businessandsociety.net, for more inspiration.