#9: How Customer Feedback Impacts Your Entire SaaS Org with Lisa Starita, Beekeeper

This week, Aly talks with Lisa Starita, Head of Customer Success Operations at Beekeeper. Lisa talks about how she used to manage customer requests manually and the problems that caused with the product team. She then explains how she went about solving those issues and practically removing CS from the feedback process. This episode is perfect for anyone in CS who: - Often finds themselves inundated with customer feedback requests. - Feels they're trapped between the customers and the product team. - Wants to set up a scalable feedback system in their organization. Key Takeaways - The trouble with using documents and spreadsheets for feedback. - How to remove CS from the feedback process and create a direct link between customers and the product team. - The warning signs that tell you when to adopt a specialist feedback software. See full show notes: www.receptive.io/podcasts/churnitup/customer-feedback.html