The Plus Podcast

Midwest Direct

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The Plus Podcast

Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

17/09/2021

Rich Gebbie on How to Achieve Your Best Combination of Discounts and Delivery in 2021

Join us for a quick interview with Rich Gebbie, CEO of Midwest Direct, as he shares some quick updates on USPS rate changes, the announcement that first class, presorted postcard sizes have been upgraded to 6x9", and the revised delivery standards for the coming 2021 holiday season. Jump to the links here: 2021 Updated USPS Rate Book 2021 New Presort, First Class Postcard 2021 USPS Revised Delivery Standards

6 min
16/06/2021

Rich Gebbie, CEO on 2021 Postage Increase

Rich Gebbie, CEO discusses how to save on postage when mailing first-class or standard mail, also known as marketing mail. Options include commingling your mail to achieve a discount on your postage. Mailers can also learn about USPS promotions with postage discounts.

6 min
23/03/2021

45: Dispelling Myths: Building Personas

Marketers are usually well aware of their primary persona. However, driving new growth, new segments, or multiple business lines requires developing and managing multiple personas. These personas form the foundation of all successful content creation. There’s just one small problem -- creating subsequent personas from data can be incredibly hard to do.

26 min
18/03/2021

47: How To Use Our Marketing Tools to Build a Highly Targeted Campaign

The world has seen many changes over the past year with the COVID-19 pandemic, a new president, and much more. These changes have been difficult for many businesses especially those in the hospitality, retail, and restaurant industries. For these industries, it has been especially difficult to bring in new customers and maintain relations with current ones due to travel restrictions, limited hours, and other precautions put into place. As things start to take on a new normal, bringing on these new customers is vital. Now -- more than ever -- you need to market your business. Listen to this episode of the Plus Podcast to learn how to use our marketing tools to build a highly targeted marketing campaign. ... Learn More: mw-direct.com/pluspod

19 min
04/03/2021

44: How to Develop a Strategic Marketing Plan

Today we will deep dive into what it takes to answer these questions and how Midwest Direct can help you with them. Listen to this episode of The Plus Podcast to learn more about developing your strategic marketing plan. ... Learn More: mw-direct.com/pluspod ... Resources: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en https://www.mw-direct.com/blog/posts/25-26-the-power-of-creative-with-expert-graphic-designer-sheila-hart-part-1-2/ https://www.mw-direct.com/blog/posts/financial-services-and-the-future-of-advertising/

16 min
22/02/2021

46: OTT Advertising for CTV An Overview with Abigail Griggs of El Toro

What is OTT Advertising? What is Targeted OTT Advertising? How are those different and which will have better source attribution, function without cookies and show provable ROAS? In this podcast, hear Michelle Toivonen and Abigail Griggs of El Toro discuss OTT Advertising options and the future of streaming ads.

22 min
22/02/2021

43: Top 5 Marketing Mistakes You Can’t Afford Make in 2021

As we jump into 2021, many businesses will have to choose how to spend their marketing dollars very carefully. Over the last 20 years, I’ve seen more than my fair share of small to mid-sized marketers break the bank with bad marketing decisions. This year feels critical for many clients, so here’s some free advice on the top 5 marketing tactics you cannot afford to get wrong in 2021! Listen to this episode of the Plus Podcast to avoid these painful marketing pitfalls in 2021. ... Learn More: mw-direct.com/pluspod

18 min
09/02/2021

42: Real-World Strategies and Tactics to Boost Fundraising

Listen to this episode of The Plus Podcast to learn strategies and tactics to boost your nonprofit fundraising and how to do it within a reasonable budget by using nonprofit postage through the USPS. ... Learn more: mw-direct.com/thepluspodcast ... Resources: https://www.mw-direct.com/blog/posts/how-to-qualify-for-nonprofit-mail-rates/ https://www.mw-direct.com/data/ https://www.mw-direct.com/data/digital-plus-post/ https://www.mw-direct.com/marketing/strategic-marketing/ https://www.mw-direct.com/blog/tags/nonprofits/

18 min

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Midwest Direct is a marketing and communications company focused on helping marketers deliver engaging messages. We deliver over 2 million messages every day that land in mailboxes, inboxes and in online ads -- then help our marketers understand where their ROI is in advertising.

Création

Midwest Direct
Années d’activité

2019 - 2021
Épisodes

51
Classification

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