Associations Thrive

Joanna Pineda
Associations Thrive

This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.

  1. 120. Ulric Shannon, ED of the Surge Institute, on Leadership Training and Building Community

    19 DIC

    120. Ulric Shannon, ED of the Surge Institute, on Leadership Training and Building Community

    How do you train under-represented leaders so they have the skills, experiences and relationships to truly move up in their careers? Read about The Surge Institute’s 12-month program that is truly making an impact! In this episode of Associations Thrive, host Joanna Pineda interviews Ulric Shannon, ED of the Surge Institute. Ulric discusses: How the Surge Institute was created to elevate leaders of color and create transformative change in the K-12 schools in Chicago Public Schools.The Surge Fellowship Program, a 12-month program targeting education and youth-serving professionals. How Surge Fellowship participants learn through courses on negotiation, communication, project management, and leadership, while engaging with historical and cultural studies (e.g., readings from Martin Luther King Jr.).The Power Surge Program, a shorter version of the regular Fellowship Program; Power Surge is designed for leadership roles like superintendents and chief equity officers.The Black Principals Network, a program that supports Black principals across the country through free virtual programs and the Leadership Collaborative fellowship.How the Surge Institute's events are both celebratory and strategic, fostering alumni engagement and collective learning. References: The Surge Institute WebsiteThe Surge Institute’s ProgamsMusic from #Uppbeat (free for Creators!):https://uppbeat.io/t/tobias-voigt/nexusLicense code: M2POPMBVFCE0RIPZ

    24 min
  2. 118. Blanca Campos, CEO of CBHA, on Mental Health Stigma, Funding Advocacy, and Executive Mentorship

    5 DIC

    118. Blanca Campos, CEO of CBHA, on Mental Health Stigma, Funding Advocacy, and Executive Mentorship

    What role can technology play in improving access to mental health and substance use services, particularly in underserved communities? How can the stigma surrounding mental health act as an obstacle for mental health support providers? In this episode of Associations Thrive, host Joanna Pineda interviews Blanca Campos, CEO of the Community Behavioral Healthcare Association (CBHA). Blanca discusses: How CBHA represents community-based mental health and substance use support providers, primarily working with Medicaid-eligible clients of all ages.How member agencies are nonprofits contracting with the state of Illinois.How the COVID-19 pandemic significantly increased the demand for behavioral health The historical underfunding of behavioral health systems.How agencies face challenges in competitive funding and staffing due to inadequate reimbursement rates.The importance of maintaining strong partnerships with the government and stakeholders.CBHA’s efforts to address the need for competitive salaries and supporting providers to strengthen the behavioral healthcare workforce.How Blanca’s mentor, Marvin Lindsey, exposed her to all facets of CBHA’s operations, including political dynamics, stakeholder relationships, and administrative responsibilities.How CBHA’s annual conference is growing alongside the association.How CBHA is tackling mental health and substance use stigma and creating a dialogue around them.CBHA’s advocacy for mental health parity: viewing mental health as equally important as physical health.The importance of leading by example in supporting staff’s mental health by encouraging vacations and mental health breaks, and creating a safe space for employees to express needs without fear of judgment. References: CBHA Website

    26 min
  3. 117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion

    21 NOV

    117. Tip Tucker Kendall, ED of NGMA, on Managing Growth, Strategic Board Oversight, and CEO Exhaustion

    When your membership is growing, how do you monitor and manage organizational priorities, staff responsibilities, and staff levels of stress and exhaustion? In this episode of Associations Thrive, host Joanna Pineda interviews Tip Tucker Kendall, Executive Director of the National Grants Management Association (NGMA). Tip discusses: How NGMA membership has tripled over the past few years to almost 6,000 members!How NGMA supports grant managers in navigating post-award compliance, ensuring proper spending of federal grants.How the profession often lacks a clear entry pathway, leading new professionals to rely on associations like NGMA for training and support.Her leadership journey, transitioning from roles in the travel industry to association management. She became the ED after serving as the Director of Operations and Interim ED.Her advice for first-time CEOs, highlighting the importance of risk management, policy development, and fostering trust.How CEOs must ensure the board feels empowered to lead and be involved in critical decisions, while trusting the staff to manage daily operations.How moving from a “hands-on” operational board to a strategic oversight board requires difficult conversations and trust-building.The importance of recognizing when staff is overwhelmed, reassessing priorities, and ensuring projects are managed by those with the passion and capacity to lead.The trend of exhaustion among small staff CEOs, and the intense demands of multitasking and limited resource delegation.How she maintains energy through a healthy work-life balance. This self-care leads to better work and a better state of mind. References: NGMA Website

    31 min
  4. 116. Laurie Kulikosky, CEO of CHADD, on ADHD Awareness, Supporting Neurodivergent Employees, and The Path to Executive Leadership

    14 NOV

    116. Laurie Kulikosky, CEO of CHADD, on ADHD Awareness, Supporting Neurodivergent Employees, and The Path to Executive Leadership

    How can your organization provide support and resources to a vast community of members in many different situations? How do you build connections between members of different ages, genders, ethnicities, experiences, and backgrounds? In this episode of Associations Thrive, host Joanna Pineda interviews Laurie Kulikosky, CEO of Children and Adults with ADHD (CHADD). Laurie discusses: How CHADD is the largest U.S. organization for ADHD support, with a mission to empower individuals with ADHD by providing evidence-based resources and advocating for inclusivity and rights.How CHADD's resources support millions of Americans with ADHD, including individuals, families, healthcare professionals, and educators.How CHADD stands out by focusing on scientifically validated ADHD information. Unlike many online resources, CHADD provides credible, medically reviewed resources, partly funded by a CDC grant.How she went from working with an SAT tutoring company to taking roles at the Consumer Technology Association and the American Society of Transplant Surgeons before becoming CHADD’s CEO.How her executive coaching helped clarify her career path to CEO and how not everyone needs to aspire to be a CEO, and the importance of other roles in associations.How CHADD’s membership spans both the general public and professionals. It functions partly as a nonprofit providing resources on ADHD to people who may not be formal members.The impact of her predecessor, a professional interim CEO, who helped stabilize CHADD and set up a foundational roadmap for her role.How the current leadership at CHADD has focused on identifying and implementing strategies for growth, especially following the rapid changes brought by the pandemic.CHADD’s new program that offers training and resources for companies interested in supporting neurodivergent employees.The International Conference on ADHD that CHADD is co-hosting, which brings together professionals, healthcare providers, individuals with ADHD, and their supporters.How during ADHD Awareness Month, Chad collaborates with other organizations to amplify ADHD awareness and provide up-to-date resources.How CHADD is working with a coalition to create the first adult ADHD diagnosis and treatment guidelines in the U.S.How CHADD is preparing for another significant year of growth, aiming to expand support to more adults and offer continuous resources and advocacy. References: ADHD Awareness Month, October 2024International Conference on ADHD, In-person November 14-16, 2024 in Anaheim, CA, Virtual March 7-8, 2025Free Resources and Support through CHADD’s National Resource Center on ADHD Become a member of CHADDDonate to support CHADD’s work

    28 min
  5. 115. Alison Heron, CEO of ACLP, on Helping Children Cope With Illness, a Personal Board of Directors, and Member Burnout

    7 NOV

    115. Alison Heron, CEO of ACLP, on Helping Children Cope With Illness, a Personal Board of Directors, and Member Burnout

    How do you provide support to children and their families when a child is sick? How do you support your members during a time of significant burnout? In this episode of Associations Thrive, host Joanna Pineda interviews Alison Heron, CEO of the Association of Child Life Professionals (ACLP) and the Child Life Certification Commission (CLCC). Alison discusses: How child life specialists provide emotional support for children and families in healthcare settings through play therapy and other methods.How families are encouraged to ask for a certified child life specialist when their child enters a healthcare setting to ensure proper emotional care.How she participated in the ASAE’s Diversity Executive Leadership Program, which empowered her to become a CEO and a change agent.The importance of having a "personal board of directors" for mentorship and support.How the healthcare staffing crisis has led to increased burnout and mental stress among her members.How ACLP’s efforts to establish clear pathways for professional growth within hospitals are important for improving compensation and benefits.How ACLP provides data, mentorship, toolkits, and specialized training to help members advocate for better working conditions and resources within their institutions.ACLP’s Emotional Safety Initiative, which aims to train non-child life specialists, such as nurses and medical assistants, to help children cope with stressful situations.ACLP’s goal to have child life specialists work in settings beyond hospitals, such as dental offices, schools, and family courts. References: ACLP WebsiteCLCC Webpage

    28 min
  6. 114. Kenny Mendez, President & CEO of AAFA, on Fly Fishing, Asthma Capitals, and his Filipino Heritage

    31 OCT

    114. Kenny Mendez, President & CEO of AAFA, on Fly Fishing, Asthma Capitals, and his Filipino Heritage

    In honor of Filipino-American History Month, Joanna Pineda invites Kenneth Mendez, President & CEO of the Asthma and Allergy Foundation of America, on to the Associations Thrive podcast. Kenny discusses: How his family’s struggles with asthma and severe food allergies influenced his career transition into healthcare and his eventual role at AAFA.How climate change has worsened allergy seasons, leading to longer and more intense pollen seasons, causing an increase in allergies and asthma cases.How he uses business skills developed from corporate roles at Disney and Wall Street to run a mission-driven organization.His Filipino heritage and the values his parents instilled in him, such as a focus on education, family, and  loyalty. Why Filipino Americans should consider careers in nonprofits. The culture of giving and service in Filipino communities aligns well with the mission-driven work of nonprofits.How Black Americans are disproportionately affected by asthma mortality and emergency room visits. Despite advances in asthma treatments, these disparities have remained unchanged.How AAFA’s “Asthma Capitals” research shows that cities in the Northeast and Midwest are particularly affected by poor air quality, making asthma more prevalent.AAFA’s HEAL program, which involves partnering with community-based asthma programs to improve asthma outcomes.How AAFA advocates for federal and state-level policies, such as funding for the CDC's National Asthma Control Program, and legislation to improve asthma and allergy care in schools and communities.AAFA’s role in getting sesame recognized as a major allergen in the U.S.AAFA’s free online community, which offers support, medical advice, and access to a network of individuals managing asthma and allergies. References: AAFA WebsiteGet SupportAsthma Capitals

    33 min
  7. 113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue

    24 OCT

    113. Kate Fryer, CEO of the Endocrine Society, on Intentional Decision Making, Calculated Risks, and Non-Dues Revenue

    How do you balance being risk-averse with taking calculated risks that could benefit your organization? Can you think of a time when taking a risk in your organization led to unexpected success or a valuable learning experience? In this episode of Associations Thrive, host Joanna Pineda interviews Kate Fryer, CEO of the Endocrine Society. Kate discusses: How Kate discovered the association world after working as a copy editor for scientific journals, later pursuing a long-term association career.The importance of intentional decision making, and how inattention and inactivity can force you to make the wrong decision, taking choice out of your hands.Her experience starting as a CEO during the pandemic, and the effort she made to establish connections with staff and member leaders virtually.How Kate knew she was ready for a CEO role after realizing she could anticipate and critically evaluate the decisions of her mentor.How the Endocrine Society honestly evaluates their own strengths and weaknesses. Kate says that associations often have a "rose-colored glasses" view of their programs, which leads to some programs having a longer life than really needed..How the Endocrine Society is driving non-dues revenue by leveraging its large reserves to fund an innovation fund that invests in for profit ventures in the association and nonprofit space.Her advice to first time association CEOs: Your first Board meeting is critical to your success. You want Board members to be confident in their decision to hire you as the chief staff executive. References: The Endocrine Society Website

    30 min
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This is Associations Thrive, the podcast celebrating successful associations and their leaders. Listen in as top association executives tell all, revealing the creative and innovative ways they’re increasing their bottom line, serving their members, and reimaging their organizations. The Associations Thrive podcast is hosted by Joanna Pineda, CEO & Chief Troublemaker at Matrix Group International. Joanna’s personal mission and the mission of Matrix Group is to help associations and nonprofits increase membership, generate revenue and thrive in the digital space. We believe that every association has a unique mission and unique story in how they’re serving their members, impacting their industry, and ultimately changing the world. Guests include top trade association, professional society, and non profit executives. We’re here to help amplify their stories so all associations can learn and thrive, together.

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