#937: The Full Picture of Practice Success

Dental A Team Podcast

Tiff and Dana start their first episode of the 2025 focused on getting the entire practice team on board with goals. This doesn’t mean just the numbers or just the patient experience, but all the pieces of the puzzle.

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Transcript:

The Dental A Team (00:01.926)

Hello, Dental A Team listeners. I am so excited to be back here today. We are recording quite a few podcasts today, Dana and I, and this is our second up, so we should still be super fresh for you. Just kidding, we're always fresh. Dana, your hair looks amazing. You guys know it's hair and leggings and workouts, apparel and...

protein bars for me. Like she is my girl who shares all of my same hopes, dreams, wishes, and desires in life. So Dana, your hair looks amazing today. I love it. Yeah. I used my...

Dana (00:33.454)

Well, you know, I'm podcasting with Tiff. I had to put a little effort in.

The Dental A Team (00:38.46)

Well, thank you. went and straightened it real quick, but I used my my crimper thing yesterday. I've used it quite a few times on my new haircut. I wasn't sure how it was going to work, but it worked. For all you male dentists out there listening, just give me a stitch. I'm sorry.

Dana (00:43.854)

Let's go!

The Dental A Team (00:51.26)

Dana, made her, this is like a year and a half, two years ago now, something like that. I made her give me a tutorial because she was doing this weird thing with her hair and I was like, my God, it looks so good. I need to know how to do my hair like that. She's like, just get this thing. I'm like, yeah, but I don't think you understand. I need a tutorial. So she literally did a tutorial for me on how to wave my hair. And it is actually really cute with my new cut. So thank you, Dana, for stepping up my game, my hair game.

and all of the other games. Your Tip Tuesdays, I'm always like dying to see what it's going to be. I have protein bars because of you. I have so many things. So thank you, Dana, for having all of the tips and the tricks in your back pocket every single time.

Dana (01:36.022)

can't take credit for it, I'm constantly asking my girlfriends, hey, what are you guys doing? Give me all the products too. So a lot of them are tips that have been shared with me that I just pass on.

The Dental A Team (01:46.182)

That's what this world is about, right? Everything we share on this podcast are things that we've learned along the way, either on our own from exploration or because we learned it from somebody else. And that is the beauty, I think, of life and really being able to have that community and that camaraderie where you can share those things. So you have your girlfriends, our doctors here at the Dental A Team have each other. We have a...

An amazing doctors group that I feel like is just like that, Dana, where I see things go off all the time on the little texting app and they're like, my gosh, what do you guys have for this? Or what new bond are you using? My bond sucks. Or cosmetic stuff. So I think that's...

That's how we do it. That's how we move along and that's how we were meant to do it. We were never meant to do life solo. We were meant to do life in groups with incredible, amazing people. And we are here for it every single day. We love our clients. We love you guys who are our clients and we love you guys who are not yet our clients. And we have those communities for you. So look for them. Instagram, Facebook, we've got all kinds of communities there for our clients who are listening. If you don't know what I'm talking about with this doctor,

collaboration sucker, you better be texting me right now. Same with Dana. If you are our client and you don't know what I'm talking about, you better be texting me right now. Let's get you in there. Awesome. Dana, today I really wanted to talk about teams and how doctors and leaders, so doctors and probably office managers, business administrators, can really utilize the team to help push goals.

I think oftentimes we have clients that come in, they onboard, and I hear a lot of the time, and Dana, I think you might as well, I don't talk to my team about numbers because I don't want them to think that I'm numbers driven. And I think it's super freaking common in the dental world because we have a really hard time differentiating black and white numbers and emotions. And

The Dental A Team (03:44.13)

I always like to say that emotions are fleeting, the way I felt when I woke up this morning, drastically different than how I feel right now. And that was like six hours, seven hours ago. Like within a day, I've had so many emotions come and go that if I'm constantly weighing out if something's working right or not, or if I'm growing or if I'm happy, if I'm sad, I'm just constantly trying to weigh out what that looks like based on my feelings, it's gonna be very difficult. But dentistry, we are in the

care profession and we are saturated, luckily I think this is an incredible asset to all of us, we are saturated with emotional beings, highly emotionally intelligent human beings that are keyed in first to how we feel.

So bringing in that numbers aspect can feel cold and sterile and it can feel like, Tiff, I'm here for the patients. I'm here for the patient experience. I don't wanna talk about the numbers. I've literally had a doctor say, I don't wanna look at the numbers. I don't wanna talk about them. And I said, okay, you don't want to yet, but we're gonna get there. Now Dana, I know you've had that as well. What do you feel is the reason that you've seen or reasons that you've experienced that doctors or business administrators might not want to talk about numbers?

Dana (04:58.923)

Yeah, I think a lot of it comes from a fear of when they talk about numbers, the team sees that only as profit, right? Or dollars, dollars, right? When we talk about numbers and dollars that go directly to the doctor or to the owner. And so I always feel like

The Dental A Team (05:08.433)

Yeah.

Dana (05:16.692)

Yeah, we want to talk about production. We want to talk about collections. We want to talk to dollars. We also want to talk about expenses, right? You want your team to have a full picture of numbers, not just the dollar, because when they have a full picture of the numbers and they also know what those numbers tell them in relation to patient care and patient experience, and all of those are part of numbers. And so I feel like you can't talk about numbers without talking about those other things too. And you can't highlight, like you have to highlight what the numbers tell you about those pieces, which are the

The Dental A Team (05:22.214)

Correct.

Dana (05:46.808)

that usually rally up the team that they really care about that are the reasons why they are there. And so when you make those connections of, yes, these are dollars, but these dollars tell us about patient care. These dollars tell us what an amazing patient experience we're creating for our patients. These dollars tell us how great we are at getting our patients to accept the treatment that we recommend to them. And these dollars come with expenses. And so they aren't just profit. They aren't just dollars that are sitting in a bank somewhere and accumulating interest.

The Dental A Team (06:10.789)

Yeah.

Dana (06:16.384)

and making you as the owner, right? And you as the owner should you take all the risk, right? So don't feel guilty about that either. You take all of the risk. It is all of your license. It is all in everything that you've created. So also don't feel guilty if you make a healthy profit from your practice. But I think when you have a full picture.

The Dental A Team (06:21.498)

Yeah.

Dana (06:33.334)

of expenses and what they tell you and all of those things numbers become really easy to talk about and team members can start to get behind those numbers when they understand what those numbers are telling them about the things that they care about.

The Dental A Team (06:49.692)

Totally agree. I 100 % stand by everything you just said. One thing that you made me think of is, because you're talking about this profit piece, gosh, I think a lot of dentists, you all want the profit, but I think a lot of you feel almost guilty for the profit, and especially when it comes to the numbers. That's why sometimes you don't want to talk about it. I totally understand that. But I think what you forget to see in that,

is how much decision making becomes easier when you know the numbers. When you know that you're truly profitable and when the practice knows you're truly profitable, the team meaning that it makes it much easier to make decisions. So can we take an extra day off next month because there's a festival in town and we all want to go to it? Can we buy the ultrasonic

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