94. Your Book as Your Best Marketing Tool

Have you ever thought, “Hey, maybe I should write a book,” only to immediately think, “Wait, what would I even write about?” 

In this episode of Full of Words, CJ flips the mic to interview Sue Kennedy, book coach extraordinaire and founder of The Author Academy. Together, they tackle how creating a book can elevate your business, establish your authority, and attract the right clients. They explore the practical steps to begin, common challenges authors face, and the tangible benefits of having a book as part of your business strategy.

Whether you're an entrepreneur looking to expand your reach or curious about the book-writing process, this episode provides clear insights to help you take the first step–tune in now!

If you’re ready to explore how writing a book can transform your business, visit www.authoracademy.com.au/gifts   to access free resources and schedule a no-cost consultation with Sue. Start making your book a reality today!

Highlights:

(01:34) Sue explains her role in helping entrepreneurs write and publish impactful books.

(02:44) Why a book is a long-term lead generator for your business.

(05:19) The brainstorming process: uncovering hidden insights and ideas.

(06:52) Why it’s okay to adjust your book’s direction as you go.

(08:59) The importance of collaboration over DIY tools like AI for writing success.

(11:32) Using a book as a business card that builds credibility.

(12:15) How outlining your book can turn uncertainty into confidence.

(17:30) Identifying the unique value you provide to guide your book’s focus.

Sue Kennedy Links:

Website:authoracademy.com.au 

LinkedIn:Sue Kennedy Book Coaching Expert 

Facebook:
http://facebook.com/TheNo1AuthorAcademy
https://www.facebook.com/groups/authoracademycollective

Twitter: thauthoracademy

Email:sue@authoracademy.com.au

Booking Link:  https://suekennedy.as.me/complimentarysession

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Catherine James Links:

Website:catherinejames.au

LinkedIn:Catherine (CJ) James

Facebook:
Catherine James Creative
https://www.facebook.com/groups/doinitdaily/

Instagram:@catherinejamescreative

Email: cj@catherinejamescreative.com.au

Booking Link: https://catherinejames.au/contact