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The Academy
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Advice, interviews, conversations and more around improving and aligning your marketing, sales and operations to grow your business.

  1. 102 - Customer Service Lessons from The Disney Institute

    1일 전

    102 - Customer Service Lessons from The Disney Institute

    If you’ve spent any time in business, you’ve probably read your fair share of books that talk about customer service, culture, or leadership. A lot of them sound good in theory, but fall short when it comes to showing what these ideas look like in practice. What I love about Be Our Guest is that Disney doesn’t just talk about their philosophy; they’ve been living it for decades. They’ve proven it works in one of the toughest industries out there—entertainment and hospitality—where expectations are sky-high, competition is fierce, and customers are quick to share disappointment. The reason this book resonated with me is because Disney takes something that feels magical—creating unforgettable guest experiences—and breaks it down into systems and principles that any organization can apply. Whether you’re running a theme park, a restaurant, a marketing agency, or a small family business, the lessons translate.

    8분
  2. Evolving after 100 episodes: A New Format for Busy Business Leaders

    1일 전

    Evolving after 100 episodes: A New Format for Busy Business Leaders

    First, I want to thank you for listening and being part of this journey. Hitting one hundred episodes is a milestone, and it’s also the perfect time to take what we’ve learned and improve to serve you better. Going forward, instead of longer episodes, we’re moving to a faster, sharper format designed for busy business owners and marketers. Each episode will deliver three quick, bite-sized insights to help you grow your business—no fluff, no distractions. Just the things you need to know, in minutes, so you can get on with your busy day. There’s already more information out there than anyone can possibly keep up with. There are already podcasts that are sometimes 2-3 hours long that go deep on topics. Our goal is to provide an alternative that cuts through the noise and makes it easy for you to stay ahead in minutes instead of hours.  So, thank you for being here through the first hundred. I’m excited for what’s next—and I hope you’ll find this new format even more valuable.

    2분
  3. 101 - Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

    8월 19일

    101 - Marketing Brief: 3 Reasons Why You Need a Comprehensive Digital Marketing Strategy

    Many people think of digital marketing as a way to generate new leads. But if that’s all you’re doing, you’re leaving opportunities and money on the table. A comprehensive strategy empowers every part of your organization—from marketing and sales to service—driving growth, strengthening relationships, and maximizing customer value. If you haven't thought about this before, here are three key takeaways to consider this week.

    7분
  4. 100 - Stand Out in the Scroll: How to Cut Through AI-Generated Noise

    8월 12일

    100 - Stand Out in the Scroll: How to Cut Through AI-Generated Noise

    Today, we’re talking about a challenge—and an opportunity—that’s staring every marketer in the face: how to stand out on social media in a world flooded with generic AI content. AI has changed how people search, discover, and consume information, and the shift is happening faster than most businesses can keep up with. What worked even a year ago might already be stale. The opportunity is massive—but so is the risk of getting lost in the noise. So today, let’s dig into what this means for your business, why it matters now, and three strategies you can use to rise above the sea of sameness. Now… on to the show.

    9분

  5. 8월 5일

    99 - Marketing Brief: 3 Takeaways Around How AI Has Become a Daily Habit

    Welcome to Marketing Brief, a short, regular Academy Podcast segment where Chris will provide marketers and business owners with three bite-sized insights to grow their business. I’ve noticed something shift this year—both in how I work and how I see others using tools like ChatGPT or Claude. It’s not occasional anymore. AI has become a daily habit for a lot of people. I'm one of them. A new report caught my attention recently around this trend, and it says 43% of consumers now use AI tools every day. Not once in a while—every day. That’s a big deal. It means the way people find answers, make decisions, and interact with content is already changing faster than most businesses realize. So with that thought, here are 3 takeaways that you should know...

    5분
  6. 98 - Clarifying Your Why, How, What, and Who for Real Growth

    7월 29일

    98 - Clarifying Your Why, How, What, and Who for Real Growth

    In business, clarity is everything. When we know why we exist, how we operate, what we offer, and who we serve, growth becomes not only possible, but natural.” Simon Sinek’s concept of the Golden Circle is one of the most powerful frameworks a business owner or marketer can embrace. It’s built on a simple hierarchy: Why, How, and What. And for today’s conversation, I’m adding a fourth piece that matters just as much: Who. Most businesses know what they do. Fewer can clearly articulate how they do it. And very few have a well-defined, inspiring why that drives everything else. Without clarity on all of these, teams drift, customers feel uncertain, and marketing efforts fall flat. But when all four are clear, it changes everything.

    10분
  7. 97 - How AI Agents and Engineers Are Changing the Way We Work

    7월 1일

    97 - How AI Agents and Engineers Are Changing the Way We Work

    Today, we’re diving into a topic that used to feel like science fiction — but it’s already reshaping how businesses operate: AI agents and the engineers behind them. These aren’t futuristic ideas anymore. Teams are hiring AI engineers right now to build intelligent agents that handle real work — from writing reports to managing workflows — and they're freeing up entire teams to focus on what matters most. This shift isn’t about replacing people. It’s about giving your team more space to lead, solve, and create — while the machines take care of the grind. So let’s unpack how AI agents are being deployed inside organizations today, why AI engineers are becoming essential hires, and what all of this means for the future of work.

    11분
  8. 96 - The Evolution of Google and Search Marketing – Part 2

    5월 29일

    96 - The Evolution of Google and Search Marketing – Part 2

    Today we’re picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of dominance—is facing real challenges from AI, government regulators, and changing user habits. But today, I want to take the glass-half-full approach and balance the threats and challenges with the new, real opportunities. Because while disruption can feel unsettling, it often clears the way for something better. If this sounds interesting, stick with me and let's explore more together in this two-part series. Now... on to the show...

    11분
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Advice, interviews, conversations and more around improving and aligning your marketing, sales and operations to grow your business.

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