A Cello Doctor, Harry Potter, and Late Night Phone Calls

What makes us return to one store or service provider over its competitors? What makes us choose to one workplace out of all of the offers we get? The answer is often rooted in the people that work there and the small moments of human connection and recognition they show us along the way. Moments that aren't part of a larger marketing campaign or stunt, but come from a place of genuine compassion.