Sports Marketing Podcast Powered by Fanbase

Sports Marketing Scotland
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Sports Marketing Podcast Powered by Fanbase

Improving the marketing of sport one podcast at a time. The Sports Marketing Podcast is powered by Fanbase.

  1. City Football Leadership Institute's Tom Bonnett

    01/04/2024

    City Football Leadership Institute's Tom Bonnett

    Tom and I worked together at Saints and aside from the fact he's been pestering me to come on for a few years, he has a really interesting career that we walk through on the podcast. From journalism, to Surrey Scorchers, to Saints and now City Football Leadership Institute, he's crammed a lot in to a short space of time, and all of that without going to university. Check out CFLI on LinkedIn here: https://www.linkedin.com/company/city-football-leadership/

    59 min
  2. State of Play 2024 with Michael Bochel

    23/02/2024

    State of Play 2024 with Michael Bochel

    Michael Bochel and I previously co-hosted the Scottish FA's Football Marketing Podcast, and we come back together to take a look at how much has changed over the past few years within the marketing industry in Scottish football. Is it anything at all? We also talk about his excellent sports marketing newsletter which you should subscribe to at www.michaelbochel.co.uk/newsletter The Sports Marketing Podcast is powered by Fanbase, one of the fastest growing sports technologies in the UK and Europe. See how they can help you at www.fanbaseclub.com

    1 h y 5 min
  3. A Focus on Kilmarnock with Scott McClymont

    15/03/2022

    A Focus on Kilmarnock with Scott McClymont

    Scott McClymont is Kilmarnock's Head of Media, a role which as you'd expect in Scottish football encompasses everything and anything across the football club. The club have had a tough time on the pitch in recent times, suffering relegation in the 2020/21 season, but that hasn't stopped their media output from being up there with the best in the country. He walks through his role, from setting the strategy and putting it into action.

    1 h y 6 min
  4. A Focus on Motherwell with Laura Brannan

    01/03/2022

    A Focus on Motherwell with Laura Brannan

    The running joke on the podcast is it's difficult to record one without mentioning Motherwell, so it's time to dig a bit deeper into the club by speaking to Senior Producer, Laura Brannan. Laura walks us through the video production process, including the recording and editing equipment the club uses, and the pillars they keep in mind whenever they come to create new content.

    1 h y 11 min
  5. Neil Coleman from the Northern Irish Football League

    15/02/2022

    Neil Coleman from the Northern Irish Football League

    Neil Coleman is NIFL's Head of Marketing and Communications and he spoke all about how the league body serves and supports its member clubs. The league has achieved great growth over the past few seasons, both commercially and attendance/interest-wise, and Neil walks through what's been done to get to that point in time, and what's coming next from the league's perspective.

    1 h y 10 min

  6. 11/10/2021

    Glasgow Rocks with Sean Skelly

    Sean Skelly is the General Manager of Scotland's only BBL side, Glasgow Rocks. He took me through their approach to attracting and engaging with fans, especially post-pandemic, and what they do to stand out in the busiest sporting city in the country.

    58 min
  7. A Focus on St Johnstone with Sam Porter

    30/09/2021

    A Focus on St Johnstone with Sam Porter

    Sam Porter is St Johnstone's Digital Media Officer and he takes me through their incredible 2020/21 season in which they won the domestic cup double in Scotland.  We chat giving fans a brilliant experience despite them not being able to attend and he gives us an insight into what covering European ties are like.

    53 min
  8. Social Video with Andy Meikle and JC Oliver from Recast

    18/08/2021

    Social Video with Andy Meikle and JC Oliver from Recast

    Andy Meikle and JC Oliver are on the co-founding team of Recast, a sports video platform that is setting out to revolutionise the sports rights landscape for clubs, brands, rights holders and fans. Andy is the CEO while JC is the CMO, and both are vastly experienced in the sports and tech space. They've got deals with Hibs, Man City and QPR, and I wanted to find out much more about the platform and their plans going forward.  You can sign up at recast.app

    1 h
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Improving the marketing of sport one podcast at a time. The Sports Marketing Podcast is powered by Fanbase.

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