A Guaranteed Playbook to Earn #1 on Product Hunt

Launching on Product Hunt is a huge moment for any startup. We’ll be launching General Collaboration on Product Hunt on October 8th, so ahead of our launch, I recently sat down with two experts who have it down to an art form. Leo Bosuener heads up Social Growth Labs, they specialize in helping startups find their first thousand users through Product Hunt. Joining him is Tomás Hernando Kofman, co-founder of Not Diamond. Their AI tool for selecting LLM models was recently top dog on Product Hunt, racking up over 600 upvotes. Our conversation covered the full spectrum of Product Hunt, from nailing your launch day to building long-term momentum. What really stood out was the scope of how they use Product Hunt – it's not just about one big day, but a platform for ongoing growth and connection with users. Leo and Tomás shared strategies for crafting an irresistible tagline and timing your launch for peak impact. We also dug into how you can leverage your initial success and how to approach multiple launches over time. Whether it’s your first launch or you’re looking to refine your approach, there's great stuff here for everyone.