The Big Story

AdExchanger
  • 4,7 (41)
  • МАРКЕТИНГ
  • ЕЖЕНЕДЕЛЬНО
The Big Story

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

  1. -4 ДН.

    The Trade Desk Miss That Shook Ad Tech

    When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.

    36 мин.

  2. 13 ФЕВР.

    The Worst Place To Show An Ad

    When an ad shows up next to illegal content, there is often not a single point of failure. Adalytics Krzysztof Franaszek walks us through why he found ad showing up next to the worst kind of criminal content -- and the simple and complex solutions to this problem.

    40 мин.

  3. 6 ФЕВР.

    Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice

    The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month standoff with Nielsen, as the mechanics behind currency change forever.

    29 мин.

  4. 31 ЯНВ.

    Ever-Elusive Transparency

    CTV transparency remains a flashpoint between advertisers who want it and broadcasters who won’t provide it. Our special guest, Jounce Media’s Chris Kane, weighs in. Plus, we examine a persistent issue in ad tech: the chronic mislabeling of instream video.

    40 мин.

  5. 23 ЯНВ.

    TikTok On The Clock

    TikTok was granted a 75-day stay of execution this week. We discuss what's next for the social media platform, why it was classified as a threat to national security – and how advertisers are responding.

    34 мин.

  6. 16 ЯНВ.

    Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera

    2025 M&A is off with a bang. T-Mobile bought Vistar Media. The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.

    36 мин.

  7. 10 ЯНВ.

    AI and Smart Tech: AdExchanger Does CES 2025

    Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.

    32 мин.

  8. 26.12.2024

    A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency

    To close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.

    54 мин.
См. все (100)

4,7
из 5
Оценок: 41

Об этом подкасте

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Информация

  • Автор
    AdExchanger
  • Годы выхода
    2018 - 2025
  • Выпуски
    100
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright Access Intelligence, LLC. All Rights Reserved
  • Сайт подкаста
    The Big Story

Вам может также понравиться

Чтобы прослушивать выпуски с ненормативным контентом, войдите в систему.

Следите за новостями подкаста

Войдите в систему или зарегистрируйтесь, чтобы следить за подкастами, сохранять выпуски и получать последние обновления.
Выберите страну или регион

Африка, Ближний Восток и Индия

Азиатско-Тихоокеанский регион

Европа

Латинская Америка и страны Карибского бассейна

США и Канада