A New Direction

Jay Izso
A New Direction

A New Direction is a weekly podcast that interviews best selling authors from around the world in success and leadership to enhance your life, career, and business.

  1. 3 DAYS AGO

    Power Up – A 4 Step Breakthrough Model for You and Your Business

    Power Up You and Your Business Are you ready to unlock your full potential and take charge of your life? This week on A New Direction, we welcome the incredible Hilda Fainsod, author of Power Up, a transformative book designed to help you break through barriers and reach new heights in your personal and professional journey. Hilda’s insights will challenge you to rethink limitations and step boldly into a future of limitless possibilities. In this episode, we dive deep into the powerful strategies outlined in Power Up, exploring how mindset, resilience, and self-leadership can create lasting success. Hilda shares actionable tools that empower you to shift your perspective, embrace change, and fuel your ambitions with unstoppable energy. Whether you're an entrepreneur, leader, or someone striving for personal growth, Hilda’s wisdom is a game-changer. She brings years of experience in leadership development and personal transformation, offering fresh, impactful ideas that will resonate with listeners seeking to level up their lives. Don’t miss this powerful conversation that will leave you inspired and ready to take action. Tune in to A New Direction as we uncover the secrets to powering up your life with Hilda Fainsod! Hilda Fainsod's book, "Power Up: The Executive Roadmap to Transforming Life" is a book that is full of timeless practical nuggets. The book is broken down into bite size paragraphs of practical guidance, experiential stories, and tools that you can use immediately. Hilda's 4-Step Breakthrough Model is practical, elegant, and will make changes in your life.  However, while the model may look simple from the outside, you must know it is going to require your full attention to really make it work. As Hilda walks us through Power Up, she takes us on a journey to take a closer look at the saboteurs, blocks and triggers, that keep us from being successful, and then she gives us specific things we can do to overcome them. By the time we get to the end of the journey of Power Up, we start to work on Mastery.  And as we know mastery in of itself is a never ending process, but she helps us put into perspective, so that we can get ever closer. She closes the book with Bonus Resources and her 30-day Challenge.  It's powerful!  Are you ready to change?  How about your business?  Well hold on!  Because you are about to Power UP!  Get the book by clicking here. Please thank the sponsors of A New Direction. Enhance Your Audiobook Experience with Zoundy! If you're an author or narrator looking to produce high-quality audiobooks with ease, Zoundy is the ultimate tool you need. Designed specifically for audiobook creation, Zoundy delivers crystal-clear sound, seamless editing capabilities, and professional-grade production tools—all in one intuitive platform. Whether you’re recording your own book or refining your narration, Zoundy ensures every word is heard with perfection. And here’s the best part: As a listener of A New Direction, you get an exclusive deal! Head over to a href="https://zoundy.

    57 min
  2. FEB 5

    3 Reasons Businesses Don’t Fail, They Commit Suicide

    The ONLY 3 Reason Businesses Fail Ever wondered why so many businesses collapse, even when they seem to be doing everything right? Join us on A New Direction as we dive deep into Larry Mandelberg’s eye-opening book, Businesses Don’t Fail, They Commit Suicide. Larry Mandelberg has taken his years of experience, and his own coaching case studies to ask the burdening question... Why do businesses fail? So often we want to blame failure on financial reasons, but are finances the problem or merely the symptom? Who is in control of the finances? Who hired them? As Larry Mandelberg points out so often we blame the fail on the symptoms of the company, and we never get to the real problem. No doubt we will work through the uncomfortable truths most entrepreneurs and business owners ignore. From poor decision-making and resistance to change to leadership blind spots, we’ll explore the real reasons businesses fail—not because of market forces, but because of leadership sabotage. Larry Mandelberg's book, "Businesses Don't Fail They Commit Suicide: How to Survive Success in Good Times and Bad" is not just another business book.  In fact, it is the results of Larry Mandelberg's research with over 100 companies and 250 Business Executives. The title is luring, for sure.  However, when you consider that every business failure is not a result of money, but a result of poor leadership, we come to realize, we don't kill the business, it's our behavior or lack thereof why the business commits suicide. This book not only helps you understand the "only 3 reasons business fails", but then it moves you to understanding how maturity will affect what you do in your business and how in ever step of business maturity (from "youth" to "adulthood") where you can fail. Coupled with that he identifies the 3P's of success that are critical to business majority and where these fail, so do our business. Finally, Larry takes us through the 8 index identifiers that can trip us up and keep us from being successful, maintaining success or committing suicide. Fantastic book, deep, insightful, tons of knowledge and will change your perspective.  It begs us all to ask the questions are we treating the symptoms or are we truly diagnosing the problem? Get a copy of "Businesses Don't Fail They Commit Suicide by clicking here! Hey friends, viewers and listeners of A New Direction I really do appreciate you!  Thank you for listening and please tell your friends.  Also if you would where ever you listen would you give us a positive rating and review on your favorite podcast platform!  I would be truly grateful. Linda Craft Te...

    57 min
  3. JAN 30

    Extreme Accountable Leadership: It’s On You!

    Accountable Leadership is not for Everyone As the leader, you are responsible for everything! You are accountable for the decisions that you make, or don't make. You will be held accountable for the decisions your team makes, or doesn't make. Even more, you will be held accountable for the failures, while giving your team the credit for the wins. You are accountable for your hires. If they work out, great! If they don't...you are on the hook for them. You will be responsible for innovation and creativity as a leader. If the business is not innovative or creative...it's on You! This doesn't sound like it is much fun to be a leader. Well, the fact is, all that accountability can be very rewarding as you remain curious and build into the lives of your people. In this episode of A New Direction, we are joined by former CEO of Tipperary Sales Inc., current Executive Coach and Best-selling author Martha Brown. As she gives practical guidance to leaders at any stage, from her latest book, "It's On You!" Martha Brown's book, "It's On You! Empowerment for Leaders Seeking the Highest Level of Personal Satisfaction and Corporate Success" is a fantastic read from a former CEO who knows how to grow her business and increase profitability. It's on you! It is a self-described guide for emerging and aspiring CEO's and leaders, and the book does not disappoint. I walked away from the book with three in-depth insights from Martha Brown and "It's on You!"  A leader needs to be Strong, Accountable, and Compassionate.  And when you can combine those things successfully, you will have been a great leader. Martha addresses a number of leadership issues from "owning your team", to "creativity and innovation", to "having the hard conversations" to "making sure you have time for you"...and so much more! a href="https://www.amazon.com/Its-You-Empowerment-Satisfaction-Corporate/dp/B0DKGDDGRB/ref=sr_1_1?crid=2IVNCFYAOCBWS&dib=eyJ2IjoiMSJ9.5375BGWUEL_3r-o-tCyBQTO35F67BP-yafZg50dJ8X39CfmF8BiqGzYl4rtkLphZmd7yIgoiiktZ_UJ0nFFsm7EfWFO-KZNGz1Q69qwpsAOvLZIDM3BPsEJFGSdyI7CqbkjQmNUr7ACBLEZ6UIOFrocjOsAeLtSlKixuMczGYzt0sM8tB1tryaJZPJg69_DRd69wUPKO3SKlz0gFNYWM1kCn7NqK50CC5Afi6FntewM...

    56 min
  4. JAN 23

    Be Visionary from a Navy SEAL

    Be Visionary the Navy SEAL way When we talk about leadership, we will think about a number of traits. But one trait that we often ill define in leadership is vision. Do you have vision? Are you leading with vision? What traits do you need to be a leader with vision? You may not be thinking about it, but have you considered that truly to be a leader with vision requires ethics, discipline, confidence , charisma, humor, strategic awareness and more? A leader with vision must be able to handle failure, disappointment , while at the same time making sure you are pitching your vision and getting every one in alignment. Who better to learn what it takes to be a leader with vision than a Navy SEAL, who was also a BUDs trainer and later a CEO. In this episode of A New Direction, Marty Strong joins us again, to talk about his book Be Visionary: Strategic Leadership in the Age of Optimization. It promises to be one of the most enlightening and powerful episodes. Marty's Book, "Be Visionary: Strategic Leadership in the Age of Optimization" is a book that will challenge you.  It is not for the faint of heart is meant to get right to the heart of being a visionary for your business. Marty starts the book in chapter one with a great title, "The Vision Thing".  Because quite honestly, we say the word, but are we truly sure we know what the word really means, and how to really implement it? What are the traits of someone who has vision.  What is required, and what do you need to learn to be a person of vision? Throughout the book, Marty relays story after story of being a Navy SEAL, and also as he transitions into a CEO, and the challenges that he faced growing into a visionary and trying to teach others how to do it successfully. The book is in-depth.  It deals with the subject in ways that you will not see it dealt with in your typical "leadership" book.  It is written by a Navy SEAL and it shows.  It is no nonsense, straight forward, and meant to challenge even the best of us. I found Be Visionary to be enlightening, challenging, and life changing.  I really enjoyed this book!  Get a copy by clicking here! Please reach out and thank the sponsors of A New Direction! “Zoundy is the ultimate game-changer for authors, publishers, and professionals in the audiobook space. With its cutting-edge marketing, customization, and specialty market sales tools, Zoundy helps you maximize your audiobook’s reach and revenue. Whether you’re launching your first audiobook, scaling your catalog, or leveraging your audiobook to market other products and services, Zoundy simplifies the process while unlocking unlimited opportunities. Visit Zoundy.com/Jay and be sure to use the promo code JAY25 to unlock special savings.” And… Linda Craft Team, REALTORS, for 40 years they have been known as the “Legends of Customer Service”, because it is their culture. They have helped people from all over find the right professional to sell or buy their home. And if you are located in the greater Raleigh – Durham – Research Triangle Park (RTP) area stop in and get a FREE bottle of water a...

    59 min
  5. JAN 16

    Leader is Not a Title

    The Leader as a Coach? What if leadership isn't about titles, positions, or authority? In his groundbreaking book "Leader Is Not a Title", David W. Anderson challenges conventional thinking about leadership. He argues that a true leader is a coach and is defined by her or his actions, mindset, and influence, not a title or designation on a business card. It's a refreshing perspective that calls us to rethink how we lead, regardless of our role or status. In this episode of A New Direction, we dive into David Anderson's powerful ideas and explore how anyone, anywhere, can be a leader—without waiting for permission. We’ll uncover the practical strategies David Anderson offers for stepping into a leadership role, regardless of the environment you’re in. Whether you’re a seasoned professional or just starting out, this episode will inspire you to look beyond titles and focus on the impact you can make. If you've ever wondered how to lead in challenging situations or how to cultivate influence in your community, this podcast is for you. David’s approach is all about creating positive change through everyday actions and fostering leadership qualities in everyone around you. It’s about leading with integrity, vision, and a commitment to growth. Tune in to discover how you can unlock your own potential as a leader, no matter where you are in your journey. This conversation will leave you with the tools and inspiration to lead with purpose, authenticity, and confidence. Don’t miss out on this transformative discussion! David Anderson's book, "Leader is Not a Title" is one of those examples of how big things come in small packages.  So don't be fooled by the size of this book. Leader is Not a Title takes a novel approach to being a leader, as David Anderson encourages the reader to move away from the title of your leadership and move into a mindset as a coach. This of course is difficult for most leaders to consider, however, as David points out in reality like any sports team trying to win a championship it's greatest galvanizing weapon to make that happen is the coach. Throughout the book, David Anderson explains how the Leader/Coach inspires, influences, and empowers his or her people to create a culture of passion and success. This book is 10 no nonsense chapter of great tools that anyone can use to become a great leader from any position in the organization. Get your copy by clicking here! Please connect with our sponsors, as they financial support A New Direction and helps us, even if you just say thank you! Linda Craft Team, Realtors they not only sponsor A New Direction, they are the real estate experts that help people transition in life.  In fact, you can call them the transition experts. Let’s face it, with every move that you make, you are making a transition in life, and for more than 40 years The Linda Craft Team has helped make their transitions smoothly with less stress.

    58 min
  6. JAN 9

    How to Create the Right Culture in 8 Steps

    How to Create a Culture in 8-Steps Culture in business and organization is often talked about, but rarely analyzed for its effectiveness.  Often times we don't even notice our culture, like your computer's operating system, it just runs in the background of your business. We hear about "business culture" from a variety of experts and professionals. So much so, that we often get tired of hearing about it. Yes, we get it, business culture is important. But when it comes right down to it, does business culture really matter? Can't you be equally profitable without worrying so much about culture? Have you ever been part of a BAD business culture? If you have, then you know that it is a company, organization or business you just don't want to be a part of. Like it or not, your business culture exists. And that culture is not some words or clever phrases you post on the walls of your business. It's more than that. Your business culture is what is really happening that many CEOs are not paying attention to. It's time to get intentional about business culture! And in this episode of A New Direction, Dr. Laura Hamill joins us to help us understand and dig into The Power of Culture. Laura Hamill's book, "The Power of Culture: Bringing Values to Life at Work", is an insightful and thorough look into business culture and how we often ignore the ramifications of not paying attention to our culture. The Power of Culture addresses what culture is not.  Our lack of self-awareness of culture, the erroneous assumptions we make about culture that influence how we get culture wrong. But the real value of the book is how to create the right culture by following Laura Hamill's 8-step Intentional Culture Circle. Starting with your vision to systems, creating the right culture must be intentional, consistent and regularly maintained. I really enjoyed reading the Power of Culture and thinking through just how much we lack self-awareness when it comes to the culture in our business.  But now, we have a method to overcome it. Get your copy by clicking here! Hey…do me a favor, and please tell your friends to subscribe on their favorite podcast platform and give us a 5-star rating, we are so grateful when you do!

    58 min
  7. JAN 4

    10 Steps for Discovering Your Passion

    Discovering Your Passion Will Change Your Life Passion is something I don't believe we fully understand. Some of our passions change with age. Some passions we have for a lifetime. Sometimes we can confuse passion with purpose. Although they are related, they are not the same thing. Sometimes people will say follow your passions, but not all passions are meant or should they be followed. Passion is very confusing. Then comes the question: "Do you even know what you are really passionate about"? And, if the answer is "no" or "I'm not sure", then we need some help. Well on this episode of A New Direction, U.S. Attorney and Author at Shadan Kapri brings clarity and insight to passion with her book, "Discovering Your Passion" Shadan Kapri's book, "Discovering Your Passion: The Path to Your Authentic Self" is a great read for anyone at any age who is feeling stuck, lost their mojo, or just would like a new outlook on life. Discovering Your Passion, is a deep dive into you.  As we grow older and the cynicism of life encompasses us, we lose ourselves, and forget who we are. The labels that have been created, that we are honored to live squelch the passion within us.  And the negative voices of imposter syndrome convince us we can't do it. Yet, if we acknowledge that we are the problem.  That we are our own worst enemy. And through a change of mindset, action, and effort, we can discover or rediscover our passion and change the trajectory of our lives. This book is not just another book on passion and purpose.  It is a realistic and honest look at discovering our true selves and living the life we were all meant to live.  Click here to get your copy. Please Thank our sponsors of A New Direction by reaching out to them and saying thank you and using their services. Linda Craft Team, Realtors when you are looking to sell your home or buy a new home, start with what their clients refer to as “the legends of customer service”. For 40 years they have been at the top; of the real estate business and they continue to stay on the bleeding edge of real estate, technology, and improving their ability to deliver award-winning customer service. Whether you are in the Greater Raleigh Research Triangle Park area of North Carolina or anywhere in the world, they can help you with your home dreams.  Contact our friends Linda Craft & Team at www.LindaCraft.com Hey…do me a favor, and please tell your friends to subscribe on their favorite podcast platform and give us a 5-star rating, we are so grateful when you do! I am really excited about introducing you to Zoundy. You say what is Zoundy? Zoundy is the new way for an author to get their books out to more people without having to pay an exorbitant fee. For example, say you as an author are doing a speaking gig.  You have 500 people in the audience. If you wanted to give away your audiobook, how would you do that? You can’t without expense. With a href="https://zoundy.com/?rfsn=7979160.

    56 min
  8. 12/11/2024

    6 Elements to Unblock & Develop Your Business

    6 Elements to Unblock & Develop a High-Performance Business Where do you think your business is struggling? Is it achieving the goals you can't seem to make? Do you want to increase market share? Do you need to make faster decisions? How about when it comes to your people? Are they achieving their goals? Are they taking initiative? And the biggest question are they taking "ownership"? If the answer to these questions and others is "No" then your business is stopped up. Like a clogged drain, you need to get your business Unblocked. There are 6 primary elements that you need to address and unblock.  Not sure what they are? On this episode of A New Direction Founder of modern management consultancy, Jurriaan Kamer joins to dig into the 6 Elements that you need to "Unblock" to have a thriving organization. Jurriaan Kamer's book, "Unblock, Clear the Way for Results and Develop a Thriving Organization" is an in-depth look at the 6 elements that create problems for your business and how to address them. Those 6 elements are: Strategy Steering Decisions (Decision-Making) Ownership Teamwork Meetings Jurriaan, has done the research to uncover these 6 elements and then provides compelling stories, and useful practical practices to help you unblock your business. Each chapter stands on its own.  So, if you find that your business is stopped up in a particular are, you can go to the section, and find out what you need to unblock your business. It's like roto-rooter for your business...stop being stopped up, and unblock it. Available on Amazon and wherever books are sold. You can also get a copy directly from www.unblock.works Please reach out and thank the sponsors of A New Direction Linda Craft Team, Realtors they literally are a locally owned independent real estate company,  that serves the world. How can a small company serve the world? They have created relationships with the best real estate experts in the world to help you regardless of where you live get the best person possible. And because they are independent of any national brand, they have relationships with other professionals from all the companies, not just the ones that are part of a national branded network. For 40 years they continue to build relationships because that is how Linda started the business and continues to do so today.  Head on over to www.LindaCraft.com Hey…do me a favor, and please tell your friends to subscribe on their favorite podcast platform and give us a 5-star rating, we are so grateful when you do! I am really excited about introducing you to a href="https://zoundy.com/?rfsn=7979160.

    54 min
5
out of 5
39 Ratings

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A New Direction is a weekly podcast that interviews best selling authors from around the world in success and leadership to enhance your life, career, and business.

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