300 episodes

A New Direction is a weekly podcast that interviews best selling authors from around the world in success and leadership to enhance your life, career, and business.

A New Direction Jay Izso

    • Business
    • 5.0 • 36 Ratings

A New Direction is a weekly podcast that interviews best selling authors from around the world in success and leadership to enhance your life, career, and business.

    101 Entrepreneur Lessons for Making it Big

    101 Entrepreneur Lessons for Making it Big

    Get 101 Lessons from an Entrepreneur Who Made It Big!

    I think all of us dream of working for ourselves at some point or another. We all like the idea of being an entrepreneur.



    But let's be honest, being an entrepreneur is not easy. In fact it takes a lot of guts, a lot of resilience, sleeplessness nights, and spending a lot of your time alone.



    But one of the ways you can get through it is when you are able to talk with the people who have done it and done it successfully.



    And that is exactly why we bring best-selling author and entrepreneur Larry Gaynor to A New Direction to give us...well...A New Direction when it comes to being an entrepreneur.



    Entrepreneur Larry Gaynor's new book "Take a Chance!  101 Entrepreneurial Lessons for Making it Big" is the perfect book for every entrepreneur regardless of the stage you are in.



    Personally, I love books that have numbered lessons and tips.  Each one makes you think and reflect if you are doing the same thing.



    What makes this entrepreneur book more powerful, it is written by a person who is in the middle of it, had to build it from the ground up, maintain it, and create a legacy from it.



    The book is filled not only with practical and useful tools and tips, but has great stories that help make the lesson really come to life.



    If you are an entrepreneur, or considering becoming one, this book is one that you will want to read, keep on your bookshelf and use it as a refence.



    Please say thank you to our sponsors of A New Direction.  There support helps us bring great authors and experts every week.  Go to their Websites and LIKE their fan pages:



    EPIC Physical Therapy from everyday people like you and I, to professional athletes they have the certified staff and the cutting edge equipment to help you not only recover but to truly “Thrive” in your life.



    When you want EPIC Relief, EPIC Recover, and EPIC Results head on over to EPIC Physical Therapy.. www.EPICpt.com



    Linda Craft Team, Realtors for more than 39 years they have been helping people all over the world take the stress out of real estate.



    They built their business one relationship at a time and continue that same tradition today.



    They recognize your home is more than bricks and mortar, but that is truly built on your memories.



    When you are ready to sell or buy your home, start with the relationship builders and home transition experts.  Start with Linda Craft Team, Realtors… www.LindaCraft.com



    Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.



    Maybe your wondering, “Why should I hire you as a coach”.  Well here are the top 6 of the many reasons people hire me to be their coach.



     



    * Expertise and Experience: Jay brings a wealth of knowledge and experience in areas such as psychology, personal development, and business coaching due to his background in psychology and his aspirations to be a top life and business coach.

    * Passion and Dedication: Jay’s passion for helping people and his commitment to personal growth and development make him a compelling choice for those seeking guidance and support in achieving their goals.

    * Holistic Approach: Jay’s diverse interests and goals suggest that he may take a holistic approach to coaching, addressing various aspects of life including relationships, career, health,

    • 57 min
    How to Build Wealth Through a Franchise

    How to Build Wealth Through a Franchise

    Build Wealth Through a Franchise

    There are tons of people out there who want to tell you how to build wealth. Some are successful and others...not so much.



    But perhaps one idea of wealth creation has been overlooked by you and others. And that is owning a franchise.



    Look creating your own business can be difficult, but you can still own your own business by investing in a franchise.



    Perhaps one of the biggest mistakes people make when trying to purchase a franchise is how to go about selecting the right one, and asking the right questions.



    In this episode of A New Direction Franchise Expert and Franchise Consultant Gregory Mohr joins us to help us make the best decision when it comes to franchise ownership.



    You may think this may not apply to you...so did I until I read his book, "Real Freedom". A franchise may just be the ticket for building wealth that you have over looked.



    Greg Mohr's book, "Real Freedom: Why Franchises Are Worth Considering and How They Can Be Used for Building Wealth is 101 pages of gaining an introductory and practical understanding of how to find the right franchise for you.



    Real Freedom shares real stories and provides real examples of how people changed their lives buy purchasing a franchise.



    Real Freedom takes a deep dive into understanding the pros and cons of owning a franchise, and the insights into how you can finance and purchase a franchise.



    Greg Mohr's franchise coaching experience is invaluable as you read this book as he is able to help us understand some of the details of franchising that we might otherwise overlook.



    This is a great show and a great information.  If you have ever thought about getting into franchising, and not sure what franchises are available Greg Mohr makes it easy.



    As a free give you can download your FREE pdf copy of the Greg Mohr's Wall Street Journal best-selling book for free by going to FranciseMaven.com



    EPIC physical therapy, they are my physical therapists and here is just one of the reasons why:



    > Cutting-edge equipment

    >Certified in the latest therapies

    >Professional athletes use them

    >They design customized treatment programs



    That’s just some of the reasons why I go.  And you can expect the same, so when you are ready for EPIC relief, EPIC recovery, and EPIC results go to EPIC physical Therapy. www.EPICpt.com



    Linda Craft  Team, Realtors, for more than 39 years they have been helping people all over the world protect their dreams and make new ones.



    Let’s be honest, most people will never think about the price of the home they purchased and sold…but we all will think about the memories that were made in that home.



    The powerful emotions that were in that home.  Because at the end of the day that is what makes the home.



    The memories and the emotions of those memories.  The Linda Craft Team continue the tradition of being the “memory makers” by giving the home you are ready to sell the marketing and attention it deserves,

    • 57 min
    14 Mindsets and Behaviors to Live Your Most Successful Life – Part 2

    14 Mindsets and Behaviors to Live Your Most Successful Life – Part 2

    14 Mindsets and Behaviors to Live Your Most Successful Life

    We all have different definitions of what a successful life looks like. But there are specific ways of thinking and acting that lead to a more successful life.



    So why do people not make these changes if that means a more successful life is in store?



    It really comes down to one thing...a resistance to change. Sadly we have all developed patterns of thinking, believing, and behaving that even though they may not be good for us...we are reluctant to change.



    In this episode of A New Direction Best-Selling Author Rand Selig joins us again to dig deeper into the changes that we all can make to live our most successful life.



    From his book "Thriving", this is a show that if you will follow Rand's guidance will lead you to the place you dreamed of being.



    Rand Selig's book, "Thriving!: How to Create a Healthier, Happier, and More Prosperous Life" is a complete book into living a truly more successful life.



    Thriving! is in my opinion one of the most comprehensive books on how to live a successful life on the market today.



    The book covers everything from building your character, to improving your relationship with your self to handling aging and death.



    The book also covers how to deal with others, how to manage ourselves and others.  Finding purpose and meaning and so much more!



    If you are ready to live a thriving successful life, then you need a copy of Thriving!



    Please thank our sponsors for their financial and public support of A New Direction:



    EPIC Physical Therapy:  These are not only my physical therapists, but the physical therapists of many professional athletes.



    When you want EPIC relief, EPIC recovery, and EPIC Results!  Head on over to EPIC Physical Therapy… www.EPICpt.com



    Tell them you saw them on A New Direction.



    Linda Craft Team, Realtors they are the memory makers and they have the knowledge how to help you in any market your home in any market.



    Linda started her business in 1985 when interest rates were as high as 16-18%.  So, there is not a climate where can any buyer or seller find or sell their home.



    Sure there other realtors may have experience.  But Linda Craft Team have the experience of great success for their clients.



    When you're ready to sell or by, head on over to Linda Craft Team…www.LindaCraft.com



    Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.



    Maybe your wondering, “Why should I hire you as a coach”.  Well here are the top 6 of the many reasons people hire me to be their coach.



     



    * Expertise and Experience: Jay brings a wealth of knowledge and experience in areas such as psychology, personal development, and business coaching due to his background in psychology and his aspirations to be a top life and business coach.

    * Passion and Dedication: Jay’s passion for helping people and his commitment to personal growth and development make him a compelling choice f...

    • 57 min
    9 Marketing Message Pillars to Become a Market Leader

    9 Marketing Message Pillars to Become a Market Leader

    Learn to Create a Marketing Message that Really Resonates with Your Target Audience

    There are so many marketing messages coming at us from different directions. Everyone is after our attention.



    If you are an entrepreneur or small business owner, finding the right marketing message can be a tremendous challenge.



    What is more if you are that small business, trying to compete with the "Kings of the Mountain", have billions of dollars to spend on marketing you may feel overwhelming.



    What can you do? How do you carve a marketing message that will make a difference.



    Welcome to this episode of A New Direction Best Selling Author and Marketing Researcher and expert Daniel Den joins to help you create a marketing message that will grow your company.



    Daniel Den's co-authored book with Pedro Superti "Ideas that Influence: The Proven Step-By-Step Process For Promoting The Perfect Marketing Message To Your Most Profitable Audiences" is an absolute necessity to every business marketing toolkit.



    Ideas that Influence Start with helping us create visual of our message by calling it the "microphone message".  That is, is your message really being heard?



    Through out the entire book Daniel Den and Pedro Superti walk us through 9 pillars of marketing that will help you carve out a message that will make you stand out even among the giants of any industry.



    Personally, I have found this book to be really helpful, as it helped me identify where my marketing messages were weak, and were I need to do more work in building a better message the resonates with my target audience.  Get the book, and the box set is comes with it.  Order Here:  Ideas That Influence



    We at A New Direction are so grateful for the financial support of our sponsors.  Please do us a favor go to their website, LIKE their social media pages, and tell them thank you!



    EPIC Physical Therapy, I use them whether it be for an injury, post surgery, every day aches and pains, and when I want to get a little more out of my body for athletics.



    They are the top choice for professional athletes as well as non-athletes.



    Do yourself and your recovery a favor when you are ready for EPIC Relief, EPIC Recovery, and EPIC results check out EPIC Physical Therapy www.EPICpt.com



    Linda Craft Team, Realtors, for more than 39 years the choice of thousands when it comes to real estate.



    And regardless of where you live you can meet with them virtually.



    They have been on the cutting edge of technology helping people around the world finding the very best professionals to help sell or buy a new home.

    • 58 min
    Business Health: 5 Areas That Need a Checkup

    Business Health: 5 Areas That Need a Checkup

    Is It Time for Your Business Health Checkup?

    Can we be honest for a moment? Does any of us really know what is going on in this world when it comes to business? It's crazy isn't it?  And it not only affects our personal health, but our business health as well.



    Whether you are a huge corporation or small family-owned business figuring out strategies of growth, can be a challenge to your leadership and profitability.  And much of that challenge can be a result of poor busine health.



    What's the answer? Have you considered getting a business health checkup?



    The fact is like everyone, we need to go to the doctor's office and get a physical health checkup so we can learn what is going well in our body and what is not.



    Like your physician there are primary areas of your health you need to be concerned with and in business those primary areas are: Strategic Understanding, Leadership, Balanced Metrics, Activities and Structure, Human Capital.



    In this episode of A New Direction Stategic Execution and Leadership Expert Robert Courser joins us to give us insights into a business health assessment tool that can help you diagnose your business health.



    All part of his new book "Line of Sight".



    Robert Courser's book, "Line of Sight: The Five Keys for Strategic Execution in an Age of Uncertainty" is an insightful book that deals with the major areas in your business that need a business health checkup.



    The fact is like a going to the doctor to get your yearly physical, your business needs get a physical check up in the following areas:



    Strategic Understanding

    Leadership

    Balanced Metrics

    Activities and Structure

    Human Capital



    And in the Line of Sight gives you the simple yet elegant questions that have been well researched to help you diagnose your business health and what you can do to fix it.



    Really a great book filled with timeless, practical advice that can be executed in your business immediately.  I highly recommend for every business Line of Sight.



    A New Direction is so grateful to our sponsors please reach out to them and tell them thank you and please LIKE their Facebook pages.



    a href="https://epicpt.

    • 58 min
    14 Mindshifts for a Thriving Successful Life

    14 Mindshifts for a Thriving Successful Life

    Live a more Thriving and Successful Life!

    It doesn't matter how old you are, we all want to live a life that is thriving and successful.



    Who doesn't want to be live a healthier, happier, more prosperous life? We all do.  Who doesn't want to be more successful?



    How do we get there? What must you and I change to take our lives to the successful life?



    In this episode of A New Direction, Entrepreneur and Coach Rand Selig joins us and provides for us insights on how you and I can live a more thriving successful life.



    It is not going to be easy. But nothing that is worth it ever is. Join us and get ready to make a change that will change your life into a Thriving  Successful life!



    Rand Selig's book, "Thriving!: How to Create a Healthier, Happier, and More Prosperous Life" is a well-researched and well guided reading book and workbook.



    Thriving takes us on a journey starting with building our character, then dealing with our mindsets of money, relationships, spiritual issues, gratitude, finding our purpose, living authentically and more!



    The overriding theme of the Thriving is that we have the power over our decisions.  We have choices, no matter our circumstances.



    In fact, one of the most powerful statements about the most successful is that they may not control what happens to them, but they can always control how they respond to those circumstances.



    Great book, filled with so many amazing quotes, research, and suggestions for self-improvement.  I really enjoyed this one and know those who read it...it will be life changing.



    Please thank our sponsors of A New Direction by going to their social media pages liking them and following them.



    Epic Physical Therapy is the place to go whether recovering from an injury, just want to move better, or are an elite athlete.



    Epic Physical Therapy has the latest equipment and the certifications to get you back on your feet or get you to the top of your game.



    Get Your EPIC relief, EPIC recovery and EPIC Results by going to www.EPICpt.com.



    Linda Craft Team, Realtors for more than 39 years their clients call them the “legends of customer service” .



    Find out why the Linda Craft Team are the memory makers when it comes to real estate.



    No matter where you live they can help you…just click on over to www.LindaCraft.com



    Coach Jay here!  Thanks for listening to and reading about this episode of A New Direction.



    I am a business and life coach that specializes in helping people improve their performance in their business and life and help them become more successful in all aspects of their life.



    You may have thought about a coach, but you just were not sure if a coach is for you.

    • 56 min

Customer Reviews

5.0 out of 5
36 Ratings

36 Ratings

Jeff Giagnocavo ,

Jay is a gem, runs a great show!

Jay has created an incredible show with A New Direction. He has leaned into his role fully to have great conversations with guests and has done all the little things right for years now. As such his show is distributed in media that other shows can only hope for. You'll enjoy listening to the show because it's Jay's #1 one focus.

Rand-Thriving! ,

Awesome Host

Coach Jay is awesome. He throughly read my book before the podcast and did an excellent job of our time together.

Rahulkaran ,

Well Prepared Host

I enjoyed my conversation with Coach Jay; he was well-prepared and made the show very informative. He went above and beyond to delight the listeners.

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