A New Direction Jay Izso

Do you really know your customer?  What percentage of your customers come back to you to do business with you again?  Do they love you so much that they tell other people about your business and get you referrals?  If you don't like the answers to these questions, or are hesitant to answer these questions, then chances are you do not know your customers as well as you think you do, and they do not like you as much as you thought they did.  In this episode of A New Direction World Renown Customer Success Expert Donna Weber explains why your customers are not advocating and returning, how much it costs you when they don't, and gives you a framework so that your customers will champion your business.



Donna Weber's book "Onboarding Matters: How Successful Companies Transform New Customers Into Loyal Champions" dives into  onboarding your customers so that they return and tell others about you.  As Donna points out, the cost of a new customer is far more than the cost of an existing customer that champions your business.  The biggest problem is that we don't understand our customer as well as we think, we ask the wrong questions, and we do not onboard them in a way that they not only stay on board, but want to bring others with them.  Enjoy the show and get your copy of "Onboarding Matters".



Please reach out an thank our sponsors for their financial support of A New Direction!



EPIC Physical Therapy they are the certified therapists with the cutting edge therapy equipment and techniques to help anyone who is injured, post surgery, athletes, and those who just want to move and feel better.  They are my physical therapists, I trust them, and they have helped me stay active and healthy.  If you want EPIC relief, EPIC recovery and EPIC results call on the EPIC experts and EPIC Physical Therapy head on over to www.EPICpt.com



Linda Craft & Team, Realtors has been a sponsor since day one of A New Direction and we could not be more grateful.  For 35 years Linda and her team has stayed on the bleeding edge of technology, but more importantly without losing the most important ingredient to “legendary customer service”, namely it is a focus on you the person.  If you are looking to buy or sell a home anywhere in the world they can either help you find the best professional in your area, or you can visit them locally in the Raleigh Research Triangle Park of North Carolina why not click on over to www.LindaCraft.com

What does climbing Mount Everest have to do with being an Entrepreneur and a Start-Up Company?  Turns out pretty much everything.  If you are considering a Start-Up then the truth of the matter is you are on a journey.  And that journey is pretty much of a climb that is beset with potential pit falls and altitudes that you have never experienced.  In fact if you are an entrepreneur with a Start-Up then you need to know that like climbing Mount Everest you cannot not go straight to the top, you have to sometimes come back to base camp so that you can slowly get acclimated to the altitude if you want to be successful.  The truth is if you want to be successful in climbing Mount Everest or a Start-Up you are going to need a "Sherpa" that has been there done that and knows the "ins" and "outs".  Well on this episode of A New Direction Helen Yu is your "Sherpa" to help you get your Start-Up to become successful.



Helen Yu's book Ascend Your Start-Up: Conquer the 5 Disconnects to Accelerate Growth is powerful and I believe a must read for any entrepreneur, sales person, business CEO, Start-Up or long time business.  The lessons from her climb deal with the physical, mental, emotional, and spiritual challenges we all face in business.  Here is the key:  Ascend Your Start-Up will help you take a step back and reconsider your "why", your brand,  your marketing, your team, and your customer.  And if you follow Sherpa Helen Yu's advice you will grow and grow to your potential.



Please Thank the financial partners of A New Direction by LIKING their pages on social media:



EPIC Physical Therapy.  Whether you are injured from work, play, or you simply want to feel better about yourself and get better freedom of movement.  EPIC physical therapy has the latest state of the art technology and equipment, coupled with a certified staff to help you achieve your physical goals and get you back to where you want to be and give you a direction where you should be going.  When you really want EPIC relief, EPIC recovery, and EPIC results look no further than the people I use and trust EPIC Physical Therapy.  www.EPICpt.com



Linda Craft & Team, Realtors no matter where you live in the world, Linda Craft and her team can help you find the best professional in your area to help you sell or buy your next home.  While most real estate professionals belong to a nationally affiliated company where they are obligated to use the people in their company’s network.  Linda Craft and her team are privately owned and operated.  That means they can find the absolute best professional from ANY company to ensure you get the best service. Located in the Raleigh Research Triangle Park of North Carolina…they are indeed legendary when it comes to service.  Learn more  by going to Linda Craft & Team, Realtors  www.LindaCraft.com

I remember working for a Division 1 University and a person that I worked with was frustrated with the younger generation at the time and he said, "They need to get over it!  You don't go to fun...You go to work!"  Sadly when it comes to  work and fun that attitude still seems to prevail.  There is mistaken belief that work and fun are like oil and water and the two don't mix.  However as Dr. Bob Nelson points out on this episode of A New Direction if you want more productive employees, loyalty, and a place where people want to come to work, then fun better be part of your package.  In fact, research tells us that the largest employable group, the millennials are looking for a work environment that is fun.  If it isn't. as they say, "we don't have time for that mess" and they get out.



Dr. Bob Nelson along with Mario Tamayo have co-authored this outstanding book entitled, "Work Made Fun Gets Done!  Easy Way To Boost Energy, Morale, and Results"  The book is literally filled with more than 100 examples of how you can add fun to your work.   The fact of the matter is it starts with you as the employee finding ways to make work more fun.  Then it goes into the leader, the team, and the organization.  You area going to need to put everything you thought about work and fun in the back of your mind, because the research that Dr. Bob has done is sound and will blow you away.  Work Made Fun Gets Done!  isn't just a clever title it is a fact.  If your employees are not having fun at work you more than likely will struggle with profitability and turn over.  Get ready because your work/fun session is about to begin.



Please thank the sponsors of A New Direction for their continued financial support!



EPIC Physical Therapy from every day aches and pains, to injuries to keeping elite athletes at the top of their game, EPIC pt has the cutting edge equipment and the certified staff to create an individualized treatment program specifically for you.  They are my physical therapists and I think they should be yours too.  So if you want EPIC Relief, EPIC Recovery, and EPIC Results.  Start by contacting the great people at EPIC Physical Therapy….www.EPICpt.com



Linda Craft & Team, Realtors for 35 years they have been known for having “Legendary Customer Service”.  Unaffiliated and independently owned and operated they can recommend the best real estate professional to help you sell your home or buy your next home anywhere in the world.  That is because they are not attached to a company they are attached to what is in your best interest.  So before you buy or sell start with the “Legends” at Linda Craft & Team.  Just click on over to www.LindaCraft.com

Money.  When we hear it, it brings all sorts of  emotions.  It seems some people have money and others don't.  And yet, there are those who by most standards do not make much money, but wind up millionaires at the end of their life.  How is that possible?  This is why on this episode of A New Direction author and financial planner Clark Kendall talks about money how to accumulate it, how to avoid debt and how to become a millionaire in the course of a life time.



Clark Kendall's book is entitled "Middle-Class Millionaire: Surprisingly Simple Strategies to Grow and Enjoy Your Wealth"  This is not a lengthy book, but it is filled with timeless practical guidance to helping you achieve wealth.   The book is filled with actions you can take right now to start changing your future.  There is also a glossary at the end of the book so you can learn the financial terms to grow your money vocabulary.  Let's be honest money is important.  While it may not be the most important thing, if you have more of it there is less stress in your household and you can help so many others.  Get your copy of Middle-Class Millionaire and take a listen to Clark Kendall on this edition of A New Direction



I am so grateful to my awesome sponsor for financially supporting A New Direction.  Please reach out them!  Go tot there websites and thank them.



EPIC Physical Therapy if you want to move better, physically feel better, or get back to the elite level of athlete before you were injured.  All you need to do is contact the certified professionals at EPIC PT.  They have the cutting age treatments with the latest in technology in equipment and the customize every plan to fit you because they understand YOU are unique.  So if you want EPIC Relief, EPIC Recovery, and EPIC Results, contact EPIC Physical Therapy…www.EPICpt.com



Linda Craft & Team, Realtors, for 35 years they have created a reputation of relationships.  The understand that your home is more than likely the largest personal investment you will ever make, but they also know that investment is more than money, it is an investment in memories.  And knowing that they want to be part of making your memories special by ensuring that your home is treated with the utmost care and fits your needs.  So whether you are selling or buying leave it to the “legends of customer service”.  Leave it to Linda Craft & Team, Realtors.  Click on over to www.LindaCraft.com

Regardless of what you do in business it all really comes down to one word...communication.  If you are trying to employ your team to do more, it's communication.  If you want to overcome a crisis, it's communication.  If you want people to buy your product or service it's...wait for it...communication.  I think we all know that this is ultimately true, but how much do you really know about being able to communicate your message effectively?  Well in this episode of A New Direction we have a gift for you in Matthew Moseley, communications strategist.  He has worked in the intersection of public policy, business, and government for decades.



Matthew Moseley's book Ignition: Superior Communication Strategies for Creating Stronger Connections is nothing short of powerful!  This is one of those books where Matthew pulls the curtain back and shows you how to carve a message that not only resonates with people you are trying to communicate to, but can also create a movement in the process.  Ignition is in my opinion the most strategic, honest, practical communications book on the market.  Get your pens, pencils, recording devices ready, because you are going to want to hold on to every word Matthew Moseley is going to say to help you and your message.  Ready. Set.  Ignition.



Please, please, reach out to our awesome sponsors of A New Direction.  Tell them you heard them on the show.  Better yet, use their services or recommend them to others.



Thank you to our sponsors!  Epic Physical Therapy.  Whether you just wan to move and feel better, have been injured, or you are a professional athlete or anywhere in between Epic Physical Therapy offers the latest in cutting edge equipment and the certified staff with the latest therapeutic techniques to help get your body and you back to where you want to be.  Don’t waste another day, get EPIC Relief, EPIC Recovery, Get EPIC Results, Get EPIC Physical Therapy!  Go to www.EPICpt.com



Linda Craft and Team, Realtors they not only sponsor A New Direction, but they are also a corporate sponsor of the Carolina Hurricanes NHL hockey team.  Linda built her business in 1985 one relationship at a time, and her team and her continue to do the same things she did 35 years ago and provide personalized legendary customer service.  They can help you regardless of where you live.  Check them out by going to www.LindaCraft.com

Let's say your 5 foot 3 inches tall and you decide to join the U. S. Marine Corps, what do you think you are going to learn about leadership?  Now add to that you are female in the Marine Corps...what do you think it will take to be a respected leader?  When it comes to leadership my guest on this episode of A New Direction co-author Angie Morgan (U.S. Marine ret'd) doesn't simply talk the talk when it comes to leadership...she walks it, lives it, and exemplifies it.  If anyone can tell you what leadership behaviors you need to be successful in your life and business Angie Morgan can.



Angie along with her co-authors and business partners Courtney Lynch (U.S. Marine Corps (ret'd)  and Sean Lynch (brother-in-lay U.S. Air Force (ret'd) have written a behavioral leadership book that will resonate with every level of your organization, entitled "Spark:  How to Lead Yourself and Others to Greater Success" In their best selling book a "Spark" can be any of us.  It can be a moment in time where we learn to take control of our lives and our circumstances and learn to become the leaders we were meant to be.  When you are a "Spark" you lead, you are contagious, and you start a fire in your life and business that everyone wants to be a part of and become.  It's time to be a "Spark" and get your leadership behaviors headed in the right direction.  You can learn more about the Spark Leadership program by going to:  https://leadstar.us/



Please Thank our sponsors for financially supporting A New Direction:



From everyday aches and pains to elite athletes EPIC Physical Therapy has the latest cutting edge equipment, certified staff with cutting edge treatments to help you get back to doing the very things you desire to do.  They are my physical therapists and I highly recommend them!  If you really want EPIC relief, EPIC recovery, and EPIC results do you and your body a favor and check out the professionals at EPIC Physical Therapy.  www.EPICpt.com



Linda Craft & Team, Realtors have been a partner since the very beginning.  They are the relationship real estate professionals and for 35 years they built a reputation in the world wide real estate community as the real estate people with “Legendary Customer Service”.  They understand that a home is made not of bricks, sticks and mortar, but of people and those are memories that are personal and last a lifetime.  Click on over to www.LindaCraft.com



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