The Humane Marketing Show. A podcast for a generation of marketers who care.

Sarah Santacroce, Entrepreneur, Humane Marketer
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The Humane Marketing Show. A podcast for a generation of marketers who care.

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

  1. How We Can Change The World With More Meaningful Human Conversations

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    How We Can Change The World With More Meaningful Human Conversations

    In this episode, Tamas Hovanyecz joins us to explore how meaningful human conversations can reshape business for the better. Instead of the usual “What do you do?” we’ll dig into “Who are you?”—a subtle shift that sparks trust, vulnerability, and holistic solutions. We’ll talk about creating the psychological safety needed for authentic dialogue and how entrepreneurs and Changemakers can hold space for deeper connection with their clients. We’ll also consider how “relational design” can help cultivate intentional spaces—online and offline—where real human exchanges lead to lasting impact. If you’re ready to slow down and nurture conversations that truly matter, this episode is for you. Here’s what we addressed in this episode: How slowing down and connecting on a human level leads to more effective, holistic solutions Shifting from “What do you do?” to “Who are you?” to foster authentic, meaningful conversations The importance of psychological safety in building trust and honest collaboration How small business owners can create deeper relationships with clients through dialogue and vulnerability Designing relational spaces—both online and offline—that encourage genuine human connection Exploring the concept of “relational design” to spark lasting change in organizations and so much more... --- How We Can Change The World With More Meaningful Human Conversations Sarah: hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zaneck rocha, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Sarah: welcome back, humane marketers. happy twenty twenty five. i hope you had a good break. if you had one, i hope you did. welcome to another year of meaningful conversations around humane marketing and business building in order to create a business that contributes to making this world a better place. you may have noticed it already last year that there are fewer episodes than your typical podcast, but that's actually intentional. because i really want to create less but more meaningful content. so i try to handpick my guests and bring you people who i really feel are doing things differently. so having fewer episodes also contributes to creating more spaciousness for both of us, which is one of my favorite words these days, spaciousness. and also a big theme in my upcoming business like we're human book. talking about the book, i haven't given you an update in a while because i've just been busy writing. and it's now almost ready, but i'm doing things differently again and won't make a big hoopla around a book launch and instead just do a slow launch over the whole year more or less. so on the podcast, i'll be hosting some conversations with friends around topics that come up in the business like we're human book. some of them, uh, are even mentioned in the book. and so, yeah, just thinking about that gets me really excited. and if you join us in the humane marketing circle before january twenty seventh, you also get the chance to participate and contribute to a beta round of four workshops following the four parts of the book that i'll also be offering to the public when the book is live sometime later this year. and otherwise, as i said, you'll get to listen to the conversations around these topics here on the podcast. so with that, let's get started with the first episode of this year. today's conversation fits under the p of people and partnership. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if this is your first time here, big warm welcome. you probably don't know what i'm talking about, but you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's the number one and the word page. and this comes with seven email prompts to really help you reflect on these different p's for your business. so today, i'm talking to thomas hovanyak about meaningful conversations. thomas energizes the role of a leadership coach, strategic facilitator, and breath work guide. he helps leaders and teams who become the most balanced versions of themselves to build innovative projects and organizations tackling complex social and environmental challenges globally. he's the cofounder of who cards, a card game on a mission to transform social interactions to become more open, vulnerable, and authentic. and we're actually using these questions in our community for the last few months and are just loving those conversations. thomas leads a truly nomadic lifestyle and can often be found balancing and walking on high lines, hundred to two hundred meters high in the mountains where birds fly by. so here's what we addressed in today's episode. we talked about how slowing down and connecting on a human level leads to more effective holistic solutions. how shifting from what do you do to who are you to foster authentic and meaningful conversations. we talked about the importance of psychological safety in building trust and honest collaboration. how small business owners can create deeper relationships with clients through dialogue and vulnerability. talked about also designing relational spaces, both online and offline, that encourage genuine human connection. and we explored the concept of relational design to spark lasting change in organizations and so much more. so i'd say without further ado, let's dive in and listen to this conversation between thomas and i. Sarah: hey, Tamas good to see you again. Tamas: hey. good to see you again. Sarah: we're saying again because we've had this conversation before and it was amazing. and then the sound wasn't so amazing. so we decided to record it again and it's been a few months you've been traveling mountain climbing. and so, yeah, it's it. i can't say i've forgotten it because there was, you know, some things that are like really got me thinking, but it's also good to have the conversation again. so we're talking about meaningful conversations. so maybe you can start there. and just like in the last few months, you you told me you've been outdoors a lot. and tell us a little bit about that. have you taken were you the leader of these groups outdoors, or were you a participant on these outdoor, experiences? and how does the meaningful conversations fit into that experience? Tamas: wow. such a great question. thank you so much. so the last couple of months, i've been mostly doing this, extreme activity called highlining, meaning that we put a a tightrope or a slackline in the mountains between two points that are currently not connected. and we go on an operation to set this thing up. and then once it's it's up there, we we get on it and we stand up and we balance and walk. Sarah: and it's i can just imagine it. yeah. Tamas: and in the last, three months, i've been involved in a big project in greece. we set up one of these highlands, which was one kilometer long on the top of the vikos gorge, which is one of the deepest gorges of europe. and, you know, the beauty of of this is that a number of people come together and many of these people don't k

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  2. How to Make Money Quickly & Ethically

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    How to Make Money Quickly & Ethically

    In this episode of Marketing Like We're Human, I sit down with Tad Hargrave to explore how heart-centered entrepreneurs can generate quick income without compromising their values. We delve into what ethical quick-revenue strategies look like, how to align speed with integrity, and ways to create urgency with care. Through real-world examples, Tad shares practical tips for navigating tight times while balancing short-term wins with long-term trust. If you’ve ever wondered how to make money quickly and ethically, this episode will inspire and guide you with actionable insights grounded in humane marketing. Here’s what we’ll explore together in this workshop:: What ethical quick revenue generation looks like: How can we make money quickly while staying true to our values? Aligning speed with integrity: How can we avoid feeling manipulative when generating quick income? Real-world examples: What ethical quick-revenue strategies have worked for others? Approaching urgency with care: How can we create urgency without relying on high-pressure tactics? Balancing short-term and long-term goals: How can solopreneurs prioritize immediate wins while building long-term trust? And if this episode leaves you craving more of these strategies, please join us for the live workshop on December 4th, 11am ET. You can sign up for a donation at humane.marketing/workshop --- Speaker 3:  hello, humane marketers. welcome back to the humane marketing podcast, the place to be for the generation of marketers that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah zena croce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers, mama bear of the humane marketing circle, and renegade author of marketing like we're human and selling like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. we share with transparency and vulnerability what works for us and what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. and if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea, like writing a book, i'd love to share my brain and my heart with you together with my almost fifteen years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. you can find out more at humane dot marketing forward slash coaching. and finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. Speaker 1:  hello, friends. welcome back to another episode of the humane marketing podcast. today's conversation fits under the p of promotion. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane dot marketing forward slash one page. that's the number one and the word page. and just a reminder that humane is with an e at the end. that's mainly for my non mother tongue english speakers. this comes with seven email prompts to really help you reflect on these different p's for your business. so today's episode is, as i said, around the p of promotion. and as you've seen in the title, we're talking about how to make money ethically, and quickly. and for this conversation, i've invited my colleague, tad hargrave, who is a hippie who developed a knack for marketing and then learned to be a hippie again. sound familiar, the hippie story? since two thousand and one, he has been weaving together strands of ethical marketing, waldorf school education, a history in the performing arts, local culture making, anti globalization activism, an interest in his ancestral traditional cultures, community building, and supporting local economies into his work, helping people create profitable businesses that are ethically grown while restoring the beauty of the marketplace. so here's what we explore together in this conversation. what ethical quick revenue generation can look like. how can we make money quickly while staying true to our values? isn't that an oxymoron? aligning speed with integrity. how can we avoid feeling manipulative when generating quick income? real world examples. what ethical quick revenue strategies have worked for others, approaching urgency with care. how can we create some urgency without relying on high pressure tactics? and then balancing short term and long term goals. how can solopreneurs prioritize immediate wins while building long term trust? and so much more. and then if this episode leaves you craving for more of these strategies, please join us for the live workshop on december fourth, eleven am eastern time, and you can sign up for a donation at humane dot marketing forward slash workshop. this is a ninety minute workshop inside our community, the humane marketing circle. it'll be very hands on. we have at least two breakout rooms and a lot of conversations. so with that and no other further blah blah, let's listen to tad. Sarah:  hi, Tad good to see you. it's lovely to hang out with you. Tad:  you too. Sarah:  so how to make money quickly and ethically, it's kind of like the and dot, dot, dot, because you're on the humane marketing podcast. right? so if i only said the first part of the sentence, people would have gone, like, i thought this was about intentional, slow building business. so, yeah. tell me. and, and ethically at the same time. Tad:  yeah. well, it's interesting because this was something that came up with my clients years ago where they would just call me in a desperate situation. rent was due, big tax bill, gone through a big breakup. their partner who'd been supporting their business for years was saying, look. you really got to make this work because i i can't keep pouring money into it. and whatever the situation was or maybe it was some goal. maybe it was just a big inspiring goal. like, oh my god. i need this much money so i can do this thing, and, you know, there's a timeline on it. so people would come to me and i would feel for them. and, yeah, so much of my marketing is this slow marketing kind of organic relationship based reputation word-of-mouth, and all of that takes time. but i realized, well, there are times in my life i had to hustle. you know, i don't i don't wanna banish hustling. there's a, you know, make make hay while the sun shines, as they say. there there is a time to just you gotta crank. you gotta work really hard for a short period of time. it's not a it's no way to live a life, but it's it is a gear that's good to have. and i just realized, you know, i'd done that in my life. and at times i really needed money. once i was thinking about it was, when i was much younger, i'd want to go to a bunch of tony robbins seminars, and they were really expensive. and i didn't have the money, and i just had to make the money, and i found a way to do it. and so i thought there are some things i know that work to to generate cash flow, as as short term tactics. and so then i started gathering those, and i reached out to my colleagues. i'm like, what are the tricks? like, if somebody just needs money tomorrow or next week, what what have you got? and almost all my colleagues had some little approach that's and they're go to and the one they give to their clients. so i started to cobble these together. and and then i ran into the, the second problem, which was that i would then offer these to the to those people, and they would, not be able to implement them because they were too maxed out. they were too desperate. they were you know, you're trying to teach somebody to swim while they're drowning, and it doesn't work very well. Sarah:  mhmm. Tad:  and so i realized that we actually needed to create space first. we need to create some room in their life so that they would actually have the capacity to, to do this. i've opened up two threads here, but i wanna just go to this one, thread. something you said earlier about, it being how can it be ethical, but also fast? Sarah:  right. Tad:  and, a woman i was dating last year, she drew this out, and i thought it was just so brilliant. and we can imagine there's this two axes. yeah. there's ethical and unethical, and there's hard and easy. and so there's a quadrant here where something is, unethical and it's hard. and i just recommend everybody stay away from that quadrant. it has no redeeming qualities. Sarah:  it's just like, why even bother? Tad:  why even bother with unethical and hard stuff? then there's stuff that's unethical and easy. and you could say it's unethical and it brings in results fast. and this is probably a lot of what'

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  3. Overcome Tech Overwhelm & Boost Efficiency

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    Overcome Tech Overwhelm & Boost Efficiency

    In this episode, I’m joined by Avital Spivak, an online tech coach and certified business manager, to discuss how heart-centered entrepreneurs can overcome tech overwhelm and use tools to boost efficiency. Avital shares her expertise on aligning technology with your business values, building a solid tech foundation, and approaching tools as trusted partners that enhance, rather than complicate, your work. Whether you’re tech-savvy or tech-shy, this conversation will empower you to confidently choose and manage tools that free up time and create space for being more human in your business. What we covered in this episode: How technology can serve human needs rather than the other way around. Ensuring that we’re building a solid foundation of our business tools before adding new technology. Evaluating new tools that align with our business paradigm and values. Approaching tools as if they were team members, ensuring they complement and enhance our work. Strategies for overcoming tech overwhelm by starting small and focusing on what’s needed. Choosing the right person to help with tech. A sneak preview of the Collab Workshop on November 6th -- Overcome Tech Overwhelm & Boost Efficiency Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Hello friends. Welcome back to another episode of the humane marketing. podcast. Today's conversation fits under the P of partnership. We're partnering with technology and tools, and I'm speaking to Avital Spivak. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the humane marketing mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the [00:03:00] Humane Marketing version of the seven Ps of Marketing at Humane. marketing forward slash one page, the number one and the word page. And just a reminder that humane is with an E at the end. That's not always obvious for non English speakers. So it's not human marketing, but humane. It comes with seven email prompts to really help you P's for your business. I'll tell you more about Avital in a minute, but first allow me to plug my awesome business book alchemist program, which starts on November 14th, one more time. So this is a program for what I call a renegade authors. So authors want to be authors who are writing a book for the message, for the change, and not only to call themselves bestselling authors. So, in these eight weeks together, [00:04:00] we'll refine your big message, get clear on your ideal reader, build a solid outline for your book, and then also create a marketing plan for it. So, it starts on November 14th. It lasts officially for eight weeks, and I'm saying officially because with last year's participants, we're still meeting monthly in the BBA book lab to hold each other accountable with our writing, and one of the members already submitted A chapter to a multi author book and it's just been published and she keeps writing now her own book as well, which is amazing. The program comes with an evergreen video course portion and extensive workbook to help you reflect and work on your book as well as Eight live calls in which we go deeper into the content and start planning and working on our books. And after these eight weeks together, you also have [00:05:00] the opportunity, if you want to, to join that BBA book collab where we meet monthly because it really helps to have that accountability and community to hold each other accountable as well. So if that speaks to you, if you know deep down. You have a book inside of you, and let me tell you, it's never the right time to write a book. Just kind of like, it's never the right time to have a child. Maybe now is the time. So check out the details at humane. marketing forward slash BBA. And let's talk. Book a call to talk to me about whether this is a good fit for you. I'd love to hear about your book idea. Okay, so back to today's episode. Avital Spivak is an online tech coach, certified online business manager, and computer engineer. For 15 plus years, she has been breaking the myth [00:06:00] that people who did not grow up with technology cannot get comfortable with it at any age. She's a martial artist, multilingual, and enjoys helping clients from everywhere around the world get unstuck with tech so they can grow their business with confidence. What we covered in our conversation, how technology can serve human needs rather than the other way around. Ensuring that we're building a solid foundation of our business tools before adding new technology, evaluating new tools that align with our business paradigm and values, approaching tools as if they were team members, ensuring they complement enhance and enhance our work. Strategies for overcoming tech overwhelm by starting small and focusing on what's needed. Choosing the right person to help with tech. And then also a sneak preview of the collab workshop on November 6th. [00:07:00] That's right. On November 6th, Avital comes into our community, the Humane Marketing Circle, and will help us in a 90 minute hands on workshop to get more familiar. And get more used to tech and also kind of build that foundation and map it out according to our needs. So if you want to join us after listening to this episode, please go to humane. marketing. com forward slash workshop. And you can join us for a small donation inside our community. All right, let's do it. Here's Avital and I talking about tools. Enjoy. Hi, Abital, so good to have you on the Humane Marketing Podcast. Welcome. Welcome. Hey, Sarah. Great to be here. Thanks for welcoming me. Thank you. All right. Tools and technology. That's our topic today. One of my favorite topics, actually, I, [00:08:00] I'm a big tech fan and AI and people kind of always Find that interesting because I'm, as you know, I'm talking all about human and being human and being humane. But I really feel like they go together and we can discover or kind of dive deeper into that later in the conversation. But I want to start with you and this topic of. Yeah. Technology. What, what brought you, like, what made you focus in on that topic? That's my first question. And then why is that such a struggle for so many entrepreneurs? So two questions for you. So what brought me here is many years as a software engineer and a team leader. So I've been in the tech space for many, many years. But also I've been an [00:09:00] educator even longer than I've been an engineer. I've always liked having people ask me questions and, and come back with something for them to get them unstuck and into the next step. It's been a lifelong since I think I remember myself in the third grade already helping. other kids in my class with their problem with their mom and the problem with homework and their problem. So it's always been there. Every team that I've been on, I became the person who onboards people and et cetera, and shows them what to do. So both of these came together as an entrepreneur. To help solopreneurs with their technology. For me, and it's interesting that you said that your interests are in tech and people, because for me, this comes together because the technology is here to serve us. It's not separate than the human. [00:10:00] And I think a lot of tech troubles, to go into your second question, a lot of tech trouble comes from ill fitting matches. So when we forget the human part of the equation and we focus, let's have the tech that can do that thing. Wait a minute, there's a human in the equation. If we don't fit the text to the human, it's not going to work. Yeah. That's why you're here on this podcast. I could get, I knew you know

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  4. Partnering with AI in a Human(e) Way

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    Partnering with AI in a Human(e) Way

    In this episode of the Humane Marketing podcast, Sarah speaks with Marc Winn about how AI and automation can enhance human interactions and support meaningful connections when used with the right intentions. They explore the impact of AI on marketing and the workforce, reflecting on how businesses can shift from manipulation to empowerment. Together, they discuss the ethical implications of AI, the role of marketers in creating positive and healing stories, and how heart-centered entrepreneurs can embrace technology to build community, foster trust, and stay present amidst rapid change. This episode is a thoughtful guide for those looking to partner with AI in a human(e) way. Here's what they talked about in today’s episode: How AI and automation can enhance human interactions and marketing, and the importance of using these technologies with the right intentions to support meaningful connections. The impact of social media, AI, and automation on the workforce, questioning the future of employment and the potential for a reevaluation of what we sell and how we find meaning in our work. The ethical implications of AI, particularly in marketing, and the need to shift from manipulating people's subconscious drivers to empowering them. The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing. The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI. How businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes. The importance of focusing on the present and using AI to create deeper connections, rather than amplifying attention-seeking behavior. -- Parterning with AI in a Human(e) Way Intro with music NEW 2022: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Sarah: Hello friends. Welcome back to another episode of the humane marketing podcast. Today's conversation fits under the P of partnership. We're partnering with AI. Yes. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the humane marketing mandala. And if you're new here and don't know what I'm talking about, you can download your one page marketing plan with the Humane [00:03:00] Marketing version of the 7 Ps of Marketing at humane. marketing forward slash one page, the number one and the word page. And this comes with seven email prompts to really help you reflect on these different Ps for your business. Before I introduce my guest today, just another reminder that if you're playing with the idea of writing a business book about change, you might want to consider looking at my Business Book Alchemist program. I'm only running this once per year, and not sure if I'll run it again next year unless I'll write a fourth book. I'm finishing my third book with this cohort, and in the eight weeks that we have together, we'll refine your big message. Get clear on your ideal reader. Then build a solid outline for your book and also create a marketing plan for it. The program starts on [00:04:00] November 14th and lasts officially for 8 weeks. I'm saying officially because with last year's participants, we're still meeting monthly in the BBA book lab to hold each other accountable with our writing. It comes with recorded video lessons, so homework, a workbook as well, But also live calls where we connect and have time to really exchange on our big message and the book writing. So check out the details. If you're interested at humane. marketing forward slash BBA and book a call to talk to me about whether this is a good fit for you. All right, back to today's episode. So my guest today, Mark Nguyen, is a dedicated guide and mentor, helping individuals and organizations navigate the complexities of our modern world. With a focus on fostering innovation, [00:05:00] building social capital, and nurturing a sense of togetherness, Mark's work is transforming communities and inspiring countless people to reach their full potential. I Mark is the co founder of the Dandelion Foundation, an initiative aimed at creating a better future by leveraging the unique strengths of small island states. He is also the mind behind the 50 Coffee Adventure, a project that encourages meaningful connections and conversations to drive social change. So join us as we dive into Mark's insight on human centered AI adoption and his vision for a more connected and innovative world. Here's a summary of what we talked about in this episode, how AI and automation can enhance human interactions and marketing. and the importance of using these technologies with the right intentions to support meaningful connections, the impact of social [00:06:00] media, AI and automation on the workforce, questioning the future of employment and the potential for re evaluation of what will sell and how we find meaning in our work. The ethical implications of AI, particularly in marketing and the need to shift from manipulating people's subconscious to empowering them. The role of marketers in creating positive, hopeful stories that inspire deep connection and trust, viewing marketing as a form of healing. The concept of mutual exchange in business and how businesses can foster connection and community while leveraging technology like AI, how businesses and individuals can build optimism and focus on creating something better amidst the rapid technological changes, the importance of focusing on the present and using AI to create deeper connections rather than [00:07:00] amplifying attention seeking behavior. What's funny is that it is only after the episode finished recording that we found out how to apply AI in the form of a background noise cancellation on Mark's Zoom account. I did my best and used all the AI tools I know to make the sound experience as pleasant as possible. But if you do hear some background noise, just appreciate the humanness of this episode. Let's dive in. video1863576471: Hey, Mark, so good to see you again. You already had a good laugh, Off, off recording. So I'm sure this is going to be a, a fun and hopefully also inspiring conversation for, for people listening. Welcome to the Humane Marketing Podcast. Thanks Sarah: for having me. Yeah, it's a delight. Always a delight talking to you and, and like Rachel shout out to Rachel if she's listening, cause she's the one who introduced you having me. The other way around and, and I [00:08:00] really, she, she told me like, Oh, every time I talk to Mark, it's like blows my mind. I'm like, Oh, cool. I want to talk to him. So we did. And now here we are talking about AI and human and whether that, you know, there's anything ethical about that. So yeah, let's dive right in. If you're. open to that? Marc: Yeah, I suppose probably the place to start is kind of what really the moment of realization for me that, that we needed to start having deeper conversations about it. Think I, I ended up in Silicon Valley maybe 11 years ago at a place called Singularity University, which was a place that teaches people about all of the crazy technology that's now arriving and the fact that it was going to arrive far faster than we realize. And so I learned about all of these crazy, fabulous, amazing tools. And it blew my mind. And it took me seven days to get to sleep [00:09:00] again after kind of hearing about the craziness that's arriving. And I was getting the plane home and I stayed in San Francisco the night before, after doing it. I, I I was walking past the Twitter head office. And or near in that area. And I just was thi

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  5. Decide for Impact

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    Decide for Impact

    In this episode, Erno Hannink joins me to explore how mission-driven entrepreneurs can make decisions that align with their values and create meaningful change. We dive into the power of habits and decision-making, discussing how aligning choices with personal values reduces mental fatigue and fosters personal growth. Erno shares insights on the importance of courage, and how businesses can go beyond profit to make a positive impact on society and the environment. Tune in to discover practical ways to build habits that lead to lasting change, both in life and business. Here's what we talked about in today’s episode: How aligning decisions with personal values can help automate decision-making and reduce mental fatigue The impact of social media and news consumption on decision fatigue and mental health The importance of courage in decision-making, especially when aiming to create impactful changes in life and business How incorporating habits like gratitude and regular check-ins can enhance personal growth and communication How small, consistent changes in decision-making and habits can lead to lasting impact in our personal lives and the broader community Why businesses should go beyond financial success to consider their impact on society and the environment Erno's decision book, which helps improve the decision-making process by reflecting on the journey, not just the results Free Info Session on October 9th. Watch this episode on YouTube --- Intro with music NEW 2022: Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Ep 197 intro: Hello, friends. Welcome back to another episode. Today's conversation fits under the P of passion of the humane marketing mandala. But also all the other P's because we're talking about making decisions. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala. And if you're new here and don't know what I'm talking about, you can download your, One page marketing plan [00:03:00] with the humane marketing version of the seven piece of marketing at humane dot marketing forward slash one page, the number one and the word page, and this comes with seven email prompts to really help you reflect on these different piece for your business. Before I tell you a bit about my guest today, allow me a quick plug for my upcoming business book alchemist program. The business book alchemist is a small group program for aspiring renegade authors who want to write a book that becomes part of their life's work. I've hosted this program for the first time last November and led a small group through creating their book outline, message and defining their ideal reader. We are still meeting monthly to hold each other accountable on our writing. And one of them has already submitted a chapter to a multi author book. So if you've always thought that one [00:04:00] day you'll write a book, then maybe the business book alchemist is for you. And that one day is right now. The business book alchemist is for change makers and trailblazers before they are authors. That's why we. call them renegade authors. They really care about the message more than about just being a featured best selling author. It's for first time authors who are looking to write a book that makes a difference. coaches, business, marketing, life, health, and more who want to write a book that becomes part of their life's work, and any other heart centered and service based entrepreneurs who are looking to write an authentic book that reflects their unique voice, experience, and insights. So I'm calling it business book alchemist, but in the new approach to business. So this is not just a how to book to [00:05:00] do something in business, but it really is aligned with this idea of doing business like we're human. Or is aligned with bringing change to business. So those are the kinds of people that I'm looking for, for this program. As you probably know, I've written two self published books about change, marketing like we're human and selling like we're human. And I'll be working on the finishing touches of my third book, business like we're human during the program. I wanted to share all of my learnings with heart centered entrepreneurs and aspiring authors, empowering you to write a book that becomes part of your life's work, because your message needs to be heard. So, if you do have a message that needs to be heard, now is the time to become a Renegade author. And writing a book is kind of like having a baby. There is never the perfect time. But if you do it now, you'll be supported by like minded people [00:06:00] and way beyond the eight weeks of the program. Again, we're still meeting monthly with the members of the previous program. And all you need to do to be part of that monthly ongoing community is Join the humane marketing circle. So join us now for a free info session on October 9th. That's 4 PM UK time. You'll find all the information. If you go to humane. marketing forward slash BBA. So business book alchemist humane. marketing forward slash BBA. And the link is also in the show notes. Otherwise, you can also just send me a message if you have more questions. And yeah, I'm not sure if I'll host a program again next year. Maybe I will feel the calling to start a new book, and then I'll definitely run it again. So I'd love to see you on October 9th [00:07:00] for the free info session, and if you can't make it for that time, just send me a message and we'll find a time to talk one on one. All right, back to today's episode. My guest today is Erno Honink. Erno is a sparring and accountability partner for entrepreneurs committed to creating sustainable, positive impact. He explores the nuances of decision making and shares his insight through articles, books. Podcasts, newsletters, and practical tools. With a life mission to reduce social and ecological inequality, he's dedicated to empowering others to make meaningful, impactful choices in their entrepreneurial journeys. Here's what we talked about in today's episode, how aligning decisions with personal values can help automate decision making and reduce mental fatigue, the impact of social media and news [00:08:00] consumption on decision fatigue and mental health. The importance of courage in decision making, especially when aiming to create impactful changes in life and business, how incorporating habits like gratitude and regular check ins can enhance personal growth and communication, how small, consistent changes in decision making can lead to lasting impact, why businesses should go beyond financial success to consider their impact on society and the environment, And finally, Erno's decision book, which helps improve the decision making process by reflecting on the journey and not just the results. So without further ado, let's dive into this conversation between Erno and I. Sarah: Erno it's good to have you on the Humane Marketing Podcast. Welcome. Erno: Thank you, Sarah. It's Sarah: good to be Erno: here. Yeah. Sarah: Yeah. It's good to be with you at a distance. We are one of those few [00:09:00] people who met in real life which is always nice, right? To have this human connection. And that was in in Coal this, this summer, earlier this summer. So I thought. Why not follow up with somebody who's in the same kind of movement talking about inner to outer. And then I looked you up and you're talking about decision making decisions with impact. I'm like, Ooh, yeah, that, that makes for a good conversation. So let's talk about decisions. And I guess we're going to go into h

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  6. Understanding Your Relationship with Money

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    Understanding Your Relationship with Money

    In this new episode, Sarah sits down with Emily Shull to explore the complex relationship we have with money. They delve into why many people find this topic challenging and stressful, discussing common beliefs and narratives that shape our financial decisions. The conversation highlights how our upbringing and family culture influence our perceptions of money as adults, and the emotional aspects that play a significant role in our financial behaviors. Together, they address the taboo surrounding money and share insights on fostering open, healthy dialogues. By examining the difference between scarcity and abundance mentalities, Emily provides practical steps for entrepreneurs to begin healing their relationship with money, ultimately guiding them to align their wallets with their true purpose. Tune in for a compassionate discussion around a dry topic: money! Here's what we talked about: The reason so many people have a difficult relationship with money and why it causes stress. Common money beliefs or narratives that people develop and how they influence financial decisions. How upbringing and family culture shape the way we view and interact with money as adults. The role of emotion in financial behaviors and how we can become more aware of it. Why money is such a taboo topic and how we can start having more open and healthy conversations about it. The impact of scarcity mentality versus abundance mentality on our relationship with money and how to shift towards abundance. Practical steps people can take to begin healing their relationship with money. A teaser for what we’ll work on during the Collab workshop on October 2nd.   --- Intro with music NEW 2022 + 4 [00:00:00] Sarah: [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] Hi, Emily. It's good to see you, hear you. We we see each other regularly because we're in this book lab. And so it's good to have this conversation just one on one with you on the Humane Marketing Podcast. Welcome. Emily: Yeah, thanks so much. Thanks for inviting me, Sarah, and I'm really looking forward to our conversation. Sarah: Yeah, talking about a taboo, money, right? You, you made that your topic, so we're gonna dive right in and I'm gonna ask, start by asking you why Why is it a taboo? Why do so many people struggle with this [00:06:00] topic of money? What have you seen in your work? Emily: Yeah, that's a great question. Money, our relationship with money is so complicated. Because what we're taught about money is that it's just math, it's numbers, it's accounting, it's logical. So you should be able to learn about it easily, make good decisions. And that's what it's all about, you know, making things add up, but our relationship with money. It's actually something that we feel inside of us. It's very emotional. It has a very long history that's been starting since the time that we were born. And so it's, it's a difficult and complicated and taboo relationship because it's so filled with emotions and are very deeply personal history. And so what I do as a holistic money coach is help people connect these two things.[00:07:00] Their rational mind that wants to make good decisions with money that has intentions for their lives and wants to fulfill them and this emotional side that sometimes contains these unconscious drivers that are keeping us from reaching the goals that we that we want for ourselves. Sarah: Yeah, you called them unconscious drivers, I guess. Is that the same thing as limiting beliefs, something else that we often hear limiting Emily: belief. Yeah, you can, you can identify them in different ways. Another, another way to think about that is that it's different parts of ourselves. When we're making a money decision, we have all these different parts that want to chime in and have a say in that. And so. 1 is the logical part that says, no, we don't need another sweater. And then another part comes in and says, oh, but oh, but this makes me feel so cozy. And it reminds me of what it was [00:08:00] like to feel like, really warm and snuggly as a child. And then another part that's kind of shaming and saying, no, why are you even having this conversation? You know, we don't need this. You need to be responsible. So there are many ways to think about this. unconscious part. Sarah: It's interesting. So it's, it's conscious, unconscious left brain, right brain, maybe mind and heart. So it's always these yin and yang. You could probably also say that, you know, the yang part is, is the logical part. And the yin part is the more kind of like flowing and being in harmony and just using money. When it feels good, right? So yeah, it's, it's so interesting. So what, what are some examples of, of some of these beliefs that maybe we have formed in our childhoods? Because I think you did mention this story with money [00:09:00] starts in our, in our early years, right? Or maybe, and that's a question to you, maybe it actually goes even beyond that. Like, maybe it's our history that starts even before we were born and it goes into the history of our ancestors as well. I, I personally believe that. So curious to hear what you think, and then maybe you can give us some examples. Emily: Yeah, I think that's absolutely true. Our relationship with money goes so far back. Oh, my goodness. Yeah. So when we're born, our parents beliefs about money and everything that they experienced, which includes their parents beliefs and everything they experienced and back and back and back. That is all put upon us when we're born. So this is what we're born into. And this becomes our money beliefs. And 1 of 2 things happen. We either we usually [00:10:00] just take them on. We inherit them. They become ours until we mature and see different ways of being with money and then decide for ourselves how we want to be. Or we reject them, we say, we know this is totally not us. This is not the way we want to be. And so we do something completely different. But either way, it's an unconscious decision until we mature and. Really take a look at ourselves and our own experiences. Then we're able to tease apart. What is actually inherently mine? What are my values around money versus what I was born into my parents and the culture around me and what I find is that. It's so deeply personal, so there are so many layers of our origins with with money. We're affected by our environment. You know, the, the country we were born into our culture [00:11:00] has a big impact on how we think about money. If you think about some Asian cultures, save, you know, 30, 40 percent of their income in the United States. I think the savings rate is in the, in the single digits. So that's 1 impact. And then as you go narrower, then there's our parents and household that we grew up. You know, when I grew up, if we didn't eat out that much, but when we went even to a fast food restaurant, my mother was very frugal. So, you never ordered the big sandwich, you know, you never ordered the drink. You just got your drink at home. Whereas in another, you know, a friend of mine, you know, that wasn't the case for her. But it all really filters down to your own personal experiences. So what I find is that even though in our environment, and our parents play a big role in what we think about money, it's really our own lived experiences that have the biggest impact. And it's [00:12:00] usually related to something that happened, as when we were children, and that just hasn't been brought to light that hasn't been healed. So I'll give you an example of 1 person that I worked with. She came to me because for her money was always. A struggle, she just felt it felt heavy. It felt like no matter what she was doing, no matter how much income she was bringing in or what her assets were. It felt like a constant struggle. And this may have been surprising if you looked at her life from the outside, she was very intelligent and talented. She had multiple. Degrees, she was respected in her field of work, and she did all the things that you're supposed to do to to have a good relationship with money and to make it work. You know, she read books, she followed strategies she had a supportive partner, yet she still felt this constant struggle with money. Like she was. Yeah, like she was in it on her own, and that was always really hard. [00:13:00] Well, what we found during our work together was that it was tied to her loss of her sister when she was very young. So when she was about 10 years old, her sister, who was close in age, died, and her parents really turned inside at that time in their own grief. And so there was no space for her to, to express her grief and to process that. Yeah. Yeah. And then, in addition to that, her mother died when she was in her early 20s, and her father quickly remarried and really abandoned her after that. And so when, when we looked at her history, not just related to money, but her family history as well. It was really surprising how directly this was tied to the feeling of struggle. It was all about feeling abandoned and not having that family support that she needed at that very crucial age. So, I see this In my work with everyone that I [00:14:00] work with, it's it's not just about what is our money belief, but what very specific situation happened to us that brought that and usually it's not something we would ever associate with money. Sometimes it could be money related, but other times it's not. It's just a purely developmental wound that almost all of us have. Sarah: Yeah, I'm so glad you shared such a deep example because that really shows how deep this, this goes, right? How far back we need to go and, and how, how many layers we need to uncover. And it's very vulnerable. Work to, to go to these places because usually they're, they're not exactly happy moments at least from what I've seen because we talk about money in the marketing

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  7. Effortless & Authentic Social Media Post Writing

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    Effortless & Authentic Social Media Post Writing

    In this episode of the Humane Marketing podcast, I’m joined by Pauliina Rasi to explore the art of effortless and authentic social media post writing. We dive into why writing for social media can feel daunting, and how you can overcome those challenges by finding your unique voice and style.  Pauliina shares practical strategies for brainstorming fresh content, maintaining consistency, and offers a sneak peek into the powerful frameworks we’ll cover in our upcoming workshop.  This conversation is designed to inspire and empower entrepreneurs to write with more ease and flow, aligning your social media presence with the principles of humane marketing. Here's what we talked about: + Why writing social media posts can feel so daunting + How to find your unique voice and style in your social media posts without feeling like you’re copying others + Strategies for brainstorming ideas and generating fresh content for your posts + Tips for maintaining consistency + And a sneak peek of the frameworks that Pauliina will share with us in our upcoming workshop on September 4th - https://lu.ma/f64hyojw And so much more... --- video1182592561 Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what we're doing. Works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. If you're picturing your [00:01:00] typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way. We share with transparency and vulnerability, what works for us and what doesn't work. So that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at humane. marketing forward slash circle. And if you prefer one on one support from me, my humane business coaching could be just what you need. Whether it's for your marketing, sales, general business building, or help with your big idea like writing a book, I'd love to share my brain and my heart with you together with my almost 15 years business experience. experience and help you grow a sustainable business that is joyful and sustainable. If you love this [00:02:00] podcast, wait until I show you my mama bear qualities as my one on one client can find out more at humane. marketing forward slash coaching. And finally, if you are a marketing impact pioneer and would like to bring humane marketing to your organization, have a look at my offers and workshops on my website at humane. marketing. com. Dot marketing. Ep 195 intro: Hello and welcome back to another episode of the Humane Marketing Podcast. I hope you're doing well and had a wonderful summer. Maybe didn't even notice that I skipped one of the episodes this August, but I'm back. I'm back with another conversation. Today's conversation fits. The P of promotion, and I'm talking to Paulina Razzi, a communication strategist and [00:03:00] copywriter about effortless and authentic social media posts writing. If you're a regular here, you already know that I'm organizing the conversations around the seven Ps of the Humane Marketing Mandala. And if this is your first time here, well, a big warm welcome. We're all about humane business, humane marketing, humane selling. And if you don't know what I'm talking about, you can download your one page marketing plan with the humane marketing version of the seven piece of marketing at humane. marketing. com. One page, that's the number one and the word page. And this comes with seven email prompts to really help you reflect on these different P's and help you with your foundational clarity for your marketing and business. So, my friend Paulina Razzi is a writer, communication strategist, and trainer. With 20 years of experience as a journalist and communications consultant, she helps [00:04:00] businesses, projects, and professionals communicate their messages with clarity and confidence. Paulina's work focuses on breaking writing strategy into actionable pieces so that professionals and entrepreneurs can turn into. Effective content effortlessly and cut through the digital noise to share their message with people who matter. When not typing on her laptop, she can be found on the slopes of the Swiss Alps or spending time in nature with her family and friends. Yes, you guessed it, uh, Paulina is local here in Switzerland and we've actually, we're one of these people who have met in person. So that's always extra special. So here's what we talked about on this episode. Why writing social media posts can feel so daunting, how to find your unique voice and style in your social media posts without feeling like you're copying others, strategies for brainstorming ideas and generating fresh content for your posts. [00:05:00] Tips for maintaining consistency, and then a sneak peek of the frameworks that Paulina will share with us in our upcoming CoLab workshop on September 4th. So without further ado, let's dive in. Sarah: Hey Paulina, so good to see you and hang out with you for a bit to talk about social media posts. I'm very excited to have you here. Pauliina: Likewise. Thank you for having me, Sarah. Sarah: Wonderful. So we are doing a collab workshop together. And, uh, this time the topic is all around kind of like very pragmatic information around how do you structure and write, uh, those social media posts, which we know a lot of people are struggling with, right? It's, yeah. Is that also the feeling that you get? Like, because I think people are struggling with several things around this social media [00:06:00] presence kind of thing. Um, one of them, I think is consistency, but let's talk about consistency later. Let's first talk about this idea of. writing these posts. What do you see when you work with your clients? Why is that such a struggle for people? Pauliina: Well, writing is terrifying. I've been writing in one way or another, most of my career, and I can also relate on the emotional level to, to that struggle. And I see it in my client's lives and I experienced it in my own life as well. If not on a daily basis, regularly anyway, and that would, that would be maybe my first message that even though you are a professional writer, you can write a lot, but you can still sometimes feel that struggle because there's a lot at play there really when you're trying to write, especially when you write about yourself and your own work. And, um, and, uh, it's, it can be sensitive. It can be, [00:07:00] it can make you feel vulnerable. And there's a lot of authenticity at, uh, at play when you're writing about yourself, but, uh, but it can be, it can be overcome as well, when you, when you work through, through it, uh, well, enough, uh, enough, and when you develop different capabilities, capabilities around that. Sarah: Yeah. Yeah, no, I hear you. I think, I think there's. There's this fear of really truly showing up and. You know, I have this, I I've, as you know, I've been, uh, my first business was a LinkedIn consultant. So I've been growing up on LinkedIn. And to me, it's not scary at all to completely make a fool of myself on LinkedIn anymore. But I have, uh, like one very good friend who's been on LinkedIn for years as well. But she's still. still kind of feels like, Oh, but this is the professional network. And can I really, truly be myself? And w you know, and so I think a lot of people have [00:08:00] that with LinkedIn, especially, um, and of course also with, with other platforms, but LinkedIn kind of has this heaviness to it still because of how it came about. And it's changed a lot, but. I think it's also because a lot of maybe our clients moved out of the corporate world, and so they had to kind of like, wear this professional mask, and now they're going into their own business, coaching, consulting, and all of a sudden they're, they're asked, To show up as authentic and, and it just kind of feels weird. Right? So I think one of the big things is like, how do I find my voice on these platforms? How do you help people find their voice? Pauliina: Absolutely. And I think you're onto something there, especially when you say about LinkedIn and how rapidly the platform has changed. So many of us might be feeling that we aren't, we haven't really fully caught [00:09:00] up yet. And, um, and when you, when you feel that way, finding your voice and knowing. What part of your voice you actually want to project might be a little bit tricky, and it comes to down to defining your strategy and setting your goals. When I see people struggling on LinkedIn or on other platforms, if we backpedal a little, is it can be for the lack of strategy. So not really knowing What to say what they're trying to achieve, not not being sure how they're going to reach that. That's a big building block. And if you don't have those questions, it might be very hard to do with confidently the other reason or the other part that people might be struggling with is the confidence that you that that you also maybe your

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  8. A Niching Conversation with Melissa Davis

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    A Niching Conversation with Melissa Davis

    I’m back with another short unplugged episode. This time it’s a conversation with Melissa Davis of humanityinc.world and myself around the topic of Niching. Melissa was on the podcast on episode 182. So if you’ve missed that, it’s definitely worth listening to! This was triggered by a meditation I recently posted on Insight Timer, if you’re on there, look for Find Your Niche - A Radically Different Approach. Melissa’s work is all about Foundational Clarity, helping entrepreneurs connect to their values. And we both have opinions around this idea of niching, and how to feel less anxious about it. So here goes. A short conversation with Melissa Davis about Finding Your Niche.

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