Podcasting in Professional Services John Tyreman

It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down his business from a generic web development agency to a niche practice helping "best kept secret" consultants grow authority & visibility a...

I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable.Let's explore the untapped benefits of having a podcast co-host. In this episode, you'll hear from a handful of successful business podcasters about the benefits of co-hosting a po...

Use a podcast to let your charisma and personality shine through. That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public & private investments more effectively. In this conversation, BJ shares his experience after publishing more than 150 episodes. We cov...

Investing in a podcast can be a gradual, long-term investment.Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon.In this conversation, we explore:An overview of Poe Group Advisors and how they help accountantsWhy Brannon started a podcast in the first placeWhen he and his team got serious about the podcastHow Brannon a...

Improve the structure and variety of your episodes.This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my own experience as well as perspective from other business podcasters. In this episode, we cover:Solo host episode typesCo-host episode typesTopic identification and guest selectionElements of a podcast episodeVideo -vs- audio podcast pros and consIdeal podcast e...

Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024. I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares:- Originally released 60-70 episodes but found it was a lot of work- Years later, Michael wanted to restart the podcast in a more streamlined way- The team now has dedicated staff to handle p...