In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 35 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc. featuring CuratedKravet.com. You can find them at http://curatedkravet.com.
John Robert Wiltgen: Hard Conversation, Marketing and Luxury Clients
Welcome to A Well-Designed Business. My guest today is John Wiltgen. John has, for the most part, retired, from his 40+ year career as the principal of John Robert Wiltgen Design Inc., based in the Chicago area. John and I touch on many topics today. We start by talking about how to manage client expectations when you are faced with delays, missed deadlines, disappointed clients, all the way to attracting luxury clients.
Power Talk Friday: Katie McFarlan: The Client Experience Starts with Processes
Welcome to a Well-Designed Business. Welcome to a Well-Designed Business. Today, I’m joined by Katie McFarlan of Dakota Design Company. Katie works with designers to build a strong client experience through streamlined processes, smooth operations, and clear expectations. She’s sharing with us how defined processes lead to a luxury client experience that helps you and your clients.
Megan Molten: To Succeed, Focus on Your Why
Welcome to A Well-Designed Business. Megan Molten is back on the show today! Megan is the principal Megan Molten and interior design firm located and Charleston NC. Megan and I discuss how she achieved huge successes so quickly. For outsiders looking into her business, Megan made it look easy! But, in today's episode, we take a peek behind the curtain at the dedication, sacrifice, hard decisions, and sleepless nights that paved the way for her success.
Window Treatment Friday: Navigating the craziness of post-covid era in 2021
Welcome to Window Treatment Friday! As business owners, the pandemic was scary, to say the least! Every single day was unpredictable and a new scenario we have never faced before. Now, over a year later, we are starting to see the world open up and see a light at the end of the tunnel. Today, LuAnn and Vita discuss how to navigate the future and the post covid world.
675: Mark Lavender: Standing By Your Interior Design Process
Today with Mark Lavender: Welcome to A Well-Designed Business. In his 25 years working in institutional medical design, Mark Lavender learned a few things about sticking to processes, creating estimates, and getting over the fear of asking for payment. In business for himself for the past six years, Mark is an open book - he shares the details of his markup, when to think twice about signing a client, and how he keeps his clients coming back.
Pick it apart: [14:11] Mark shares advice on always utilizing a contract
[19:29] Mark tells about warning signs with clients redlining his contract [20:31] LuAnn offers advice to designers who encounter clients who don’t agree with their contract or value them as professionals
[24:43] Mark shares how he explains his policy of final payment before the product is delivered
[32:00] LuAnn gives advice on pricing yourself properly
[41:00] Mark and LuAnn walk through how Mark operates his pricing structure including his hourly fee
LuAnn and Mark Lavender’s Ah-Ha moments: “It’s all about the contract - everything goes back to the contract.” -Mark Lavender
“You just have to stand your ground. It’s hard as hell the first time you do it!”. -Mark Lavender
I never sell from the standpoint that I have to be like everyone else. Because I’m going to give more. I’m going to be better.” -LuAnn
“Do be afraid to collect the money you’re due.” -Mark Lavender
More About Mark Lavender: M. Lavender Interiors is led by Mark Lavender, an architecture graduate of the University of Kentucky - College of Design. Mark worked for several years at two of Chicago’s most prestigious architectural firms – VOA Associates and HOK prior to starting his own design firm. While at these firms, he developed a reputation for managing large teams of professionals and contractors to create great design that realized the client’s vision.
Connect with Mark Lavender: Website
What’s new with LuAnn Nigara luannuniversity.com
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Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
Connect with LuAnn Nigara LuAnn’s Website
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A Big THANK YOU to Today’s Podcast Sponsor: Mydoma:
Mydoma Studio is the workflow software that organizes your design projects from beginning to end saving you time, money, and keeping everything in one place. And just for listeners of A Well-Designed Business, you can get 20% off Mydoma for 3 months! Visit mydomastudio.com/awelldesignedbusiness to learn more.
the summer quarter of LuAnn
University classes kicks off in early July. Registration opens on June 11th.
If you need help establishing processes, Sara Brennen is your girl. Her class,
How to Build Systems into Your Services, begins July 7th.
If you’ve got your systems locked down but could use help with video -
Arianne Bellizaire is here to help. Arianne’s class, Video for Creatives, starts
And there’s so much more - go to LuAnnUniversity.com to learn more and to
Take a class, take some time for yourself, do what you need to do to get
your business in shape for Fall. Decide to be excellent!
Power Talk Friday: LuAnn University: What You Need to Know!
Welcome to a Well-Designed Business®. Today, I am telling you all about LuAnn University. We are getting ready to launch our Summer Session of courses on July 6th, 2021, and I can't wait for you to learn more about our extraordinary instructors and our growing list of value-packed courses!
A Hallelujah for Designers
I’ve been listening to this podcast for I think about 4 years when I was at my day job as a designer. I would listen as I was drafting dreaming about one day starting my own business. In January I took the plunge and my Interior Design business is thriving! I’ve gone to conferences which are great but this podcast is fantastic because LuAnn really knows the right questions to ask and what designers really want to know. I’ll be listening and she asks a question and then I think wow it’s like she can read my mind. Haha thanks for the podcast LuAnne and for getting such wonderful guests to really help designers.
A must listen for designers!
I recommend Luann’s podcast to anyone and everyone in the design business. It is an invaluable tool filled with so much good information and resources from the best in the biz. It taught me everything I know about systems and processes and is the reason I had the confidence to start my own business. Fast forward a couple years and I’m so grateful to be a guest on the very show that changed my life!
Best Walking Partner I’ve Ever Had!!!!
Each time I take a few minutes for myself during a busy day ... I take LuAnn & her stellar podcast with me!!! If I was contemplating a decision, upset about a client project or setting goals for next steps in my business ... when I returned from my walk ... I always have the answer!!! Thank you LuAnn and thank you to all of your wonderful guests ... each has taught me, inspired me & has reminded me why I love what I do!!!
TANNA BY DESIGN