228. How to Choose the Right Franchise with Jon Ostenson

Unlock the secrets to successful franchising with our special guest, Jon Ostenson, CEO of FranBridge Consulting and former president of Shelf Genie. Jon joins Casey Smith on the episode and shares his journey from the corporate world to franchising. He reveals the untapped potential of non-food franchises, which often boast lower startup costs and higher profit margins. They delve into the appeal of semi-passive franchise models and why aligning your personal interests with your business endeavors is crucial for long-term success.

Related Podcast Episodes:
- Ep 176: Tips to Grow and Scale Your Small Business
- Ep 138: Making Your Business Less Dependent on You

Related YouTube Videos:
- How to Reduce Taxable Income as a Business Owner

Related Blog Posts:
- What should succession planning for a small business include?

Other Links:
- Connect with Jon Ostenson or FranBridge Consulting

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This podcast was produced by Wiser Wealth Management. Thanks for listening!