ACCELERATOR

Lera Kooper
ACCELERATOR

Welcome to Accelerator, the podcast dedicated to entrepreneurs ready to work ON the business and increase the value of their life's investment—their business. Hosted by Lera Kooper, an award-winning entrepreneur recognized as a NACVAs 30 under 30 and co-owner of the "Firm of the Year" Accountability Services in business advisory, tax, and accounting, this podcast is your go-to resource for strategic insights and practical advice to drive your business forward. Join us as we dive deep into the world of business growth and optimization. Each episode features interviews with business owners, strategic professionals to have in your network, and focused episodes on critical topics to help you stay on track and achieve your business objectives. Whether you're looking to scale, enhance your financial clarity, or prepare for a strategic exit, "Accelerator" provides the knowledge and inspiration you need to succeed. Tune in and learn how to give it all you've got, to fail fast, and maximize the potential of your business.

  1. AUG 19

    Beyond the Numbers: Succession Planning With Heart

    Host Lera Kooper interviews Laurie Nichols, a trusted guide and confidant to business owners seeking a successful ownership transition, discusses the importance of tapping into what matters most to business owners when planning for an exit. She emphasizes the need to consider factors beyond financial rewards, such as legacy and building a great business with great people. Nichols highlights the emotional aspect of the transition process and the importance of preparing both business owners and potential successors or buyers for the journey. She also discusses the surprises and challenges that can arise during the exit process, including the need for open and candid communication between business partners. Takeaways When planning for an ownership transition, it's important to consider factors beyond financial rewards, such as legacy and building a great business with great people. The exit process can be emotional and challenging, especially for business owners who have invested significant time and energy into their businesses. Open and candid communication between business partners is crucial during the exit process to ensure alignment of goals and to build trust. Business owners should invest in their own leadership abilities and carve out time for strategic thinking and planning. Delegation and engaging with key employees are essential for scalability and continuity in the business. Transparency and involving key stakeholders, including spouses, in the planning process can foster buy-in and create a shared vision for the future of the business.   Chapters 00:00Introduction and the Importance of Ownership Transition 02:32The Emotional Aspect of Exiting a Business 07:37The Challenges of Communication Between Business Partners 15:25Investing in Leadership and Strategic Thinking 19:32Delegation and Engaging Key Employees 27:06Transparency and Involving Key Stakeholders

    44 min
  2. Niche Down and Scale Up with Alex Ratynski

    JUL 8

    Niche Down and Scale Up with Alex Ratynski

    Alex Ratynski from Searchable is interviewed on the power of niching down, the challenges of identifying a niche, and the benefits of serving a specific audience. They also explore strategies for finding a viable niche and the potential risks of niching down. The conversation emphasizes the importance of understanding your target demographic and leveraging that knowledge in your marketing and sales efforts. Takeaways Niching down in your business can provide more power and leverage in the marketplace, especially from a marketing perspective. Having a niche allows you to build a strong brand and become an industry leader in a specific area. Start by looking at your top clients or customers and identify the ones that are most profitable or that you do the best work for. Research the market and industry trends to ensure that your niche is financially stable and has potential for growth. Use audience research tools and have conversations with your customers to gain insights and tailor your marketing efforts to their needs and preferences. Chapters 00:00 Introduction and Icebreaker Questions 01:13 The Power of Niching Down 03:19 The Importance of Having a Niche 05:29 Challenges of Niching Down and Getting Started 08:38 Strategies for Identifying a Niche 14:05 Risks and Downsides of Niching Down 19:43 Ensuring Viability and Financial Stability of Your Niche 23:35 Leveraging Audience Insights in Marketing 26:50 Final Tips for Business Owners 29:18 Closing and Contact Information Resources and Tools Mentioned: SparkToro Vertical IQ Visit staysearchable.com for a free marketing audit.

    30 min
  3. From Operator to Visionary: Unlocking Growth Potential with Lera Kooper

    JUL 1

    From Operator to Visionary: Unlocking Growth Potential with Lera Kooper

    In this episode, host Lera Kooper discusses the value of working on your business and provides insights on how to effectively transition from working in the business to working on it. She emphasizes the importance of setting aside dedicated time to be a visionary and think big for your business. Lera also highlights the significance of having confidence in yourself and your ability to achieve your goals. She advises setting clear, measurable goals and metrics to track progress and avoid getting discouraged. Lera shares challenges that business owners often face, such as time management and fear of change, and provides strategies for overcoming them. She emphasizes the role of leadership in aligning the organization and creating efficient systems. Lera concludes by encouraging listeners to start setting aside time to define their vision and take small steps towards achieving it. Takeaways Set aside dedicated time to be a visionary and think big for your business. Have confidence in yourself and your ability to achieve your goals. Set clear, measurable goals and metrics to track progress. Overcome challenges such as time management and fear of change. Align the organization and create efficient systems through leadership. Start setting aside time to define your vision and take small steps towards achieving it. Chapters Set aside dedicated time to be a visionary and think big for your business. Have confidence in yourself and your ability to achieve your goals. Set clear, measurable goals and metrics to track progress. Overcome challenges such as time management and fear of change. Align the organization and create efficient systems through leadership. Start setting aside time to define your vision and take small steps towards achieving it. Measure What Matters Atomic Habits

    24 min

About

Welcome to Accelerator, the podcast dedicated to entrepreneurs ready to work ON the business and increase the value of their life's investment—their business. Hosted by Lera Kooper, an award-winning entrepreneur recognized as a NACVAs 30 under 30 and co-owner of the "Firm of the Year" Accountability Services in business advisory, tax, and accounting, this podcast is your go-to resource for strategic insights and practical advice to drive your business forward. Join us as we dive deep into the world of business growth and optimization. Each episode features interviews with business owners, strategic professionals to have in your network, and focused episodes on critical topics to help you stay on track and achieve your business objectives. Whether you're looking to scale, enhance your financial clarity, or prepare for a strategic exit, "Accelerator" provides the knowledge and inspiration you need to succeed. Tune in and learn how to give it all you've got, to fail fast, and maximize the potential of your business.

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