9 episodes

Welcome to Accelerator, the podcast dedicated to entrepreneurs ready to work ON the business and increase the value of their life's investment—their business. Hosted by Lera Kooper, an award-winning entrepreneur recognized as a NACVAs 30 under 30 and co-owner of the "Firm of the Year" Accountability Services in business advisory, tax, and accounting, this podcast is your go-to resource for strategic insights and practical advice to drive your business forward.

Join us as we dive deep into the world of business growth and optimization. Each episode features interviews with business owners, strategic professionals to have in your network, and focused episodes on critical topics to help you stay on track and achieve your business objectives.

Whether you're looking to scale, enhance your financial clarity, or prepare for a strategic exit, "Accelerator" provides the knowledge and inspiration you need to succeed. Tune in and learn how to give it all you've got, to fail fast, and maximize the potential of your business.

ACCELERATOR Lera Kooper

    • Business
    • 5.0 • 1 Rating

Welcome to Accelerator, the podcast dedicated to entrepreneurs ready to work ON the business and increase the value of their life's investment—their business. Hosted by Lera Kooper, an award-winning entrepreneur recognized as a NACVAs 30 under 30 and co-owner of the "Firm of the Year" Accountability Services in business advisory, tax, and accounting, this podcast is your go-to resource for strategic insights and practical advice to drive your business forward.

Join us as we dive deep into the world of business growth and optimization. Each episode features interviews with business owners, strategic professionals to have in your network, and focused episodes on critical topics to help you stay on track and achieve your business objectives.

Whether you're looking to scale, enhance your financial clarity, or prepare for a strategic exit, "Accelerator" provides the knowledge and inspiration you need to succeed. Tune in and learn how to give it all you've got, to fail fast, and maximize the potential of your business.

    Niche Down and Scale Up with Alex Ratynski

    Niche Down and Scale Up with Alex Ratynski

    Alex Ratynski from Searchable is interviewed on the power of niching down, the challenges of identifying a niche, and the benefits of serving a specific audience. They also explore strategies for finding a viable niche and the potential risks of niching down. The conversation emphasizes the importance of understanding your target demographic and leveraging that knowledge in your marketing and sales efforts.
    Takeaways
    Niching down in your business can provide more power and leverage in the marketplace, especially from a marketing perspective. Having a niche allows you to build a strong brand and become an industry leader in a specific area. Start by looking at your top clients or customers and identify the ones that are most profitable or that you do the best work for. Research the market and industry trends to ensure that your niche is financially stable and has potential for growth. Use audience research tools and have conversations with your customers to gain insights and tailor your marketing efforts to their needs and preferences. Chapters
    00:00 Introduction and Icebreaker Questions
    01:13 The Power of Niching Down
    03:19 The Importance of Having a Niche
    05:29 Challenges of Niching Down and Getting Started
    08:38 Strategies for Identifying a Niche
    14:05 Risks and Downsides of Niching Down
    19:43 Ensuring Viability and Financial Stability of Your Niche
    23:35 Leveraging Audience Insights in Marketing
    26:50 Final Tips for Business Owners
    29:18 Closing and Contact Information
    Resources and Tools Mentioned:
    SparkToro Vertical IQ Visit staysearchable.com for a free marketing audit.

    • 30 min
    From Operator to Visionary: Unlocking Growth Potential with Lera Kooper

    From Operator to Visionary: Unlocking Growth Potential with Lera Kooper

    In this episode, host Lera Kooper discusses the value of working on your business and provides insights on how to effectively transition from working in the business to working on it. She emphasizes the importance of setting aside dedicated time to be a visionary and think big for your business. Lera also highlights the significance of having confidence in yourself and your ability to achieve your goals. She advises setting clear, measurable goals and metrics to track progress and avoid getting discouraged. Lera shares challenges that business owners often face, such as time management and fear of change, and provides strategies for overcoming them. She emphasizes the role of leadership in aligning the organization and creating efficient systems. Lera concludes by encouraging listeners to start setting aside time to define their vision and take small steps towards achieving it.
    Takeaways
    Set aside dedicated time to be a visionary and think big for your business. Have confidence in yourself and your ability to achieve your goals. Set clear, measurable goals and metrics to track progress. Overcome challenges such as time management and fear of change. Align the organization and create efficient systems through leadership. Start setting aside time to define your vision and take small steps towards achieving it. Chapters
    Set aside dedicated time to be a visionary and think big for your business. Have confidence in yourself and your ability to achieve your goals. Set clear, measurable goals and metrics to track progress. Overcome challenges such as time management and fear of change. Align the organization and create efficient systems through leadership. Start setting aside time to define your vision and take small steps towards achieving it. Measure What Matters
    Atomic Habits 

    • 24 min
    From SWAT to SWOT: A Lesson in Leadership with Ryan Conn

    From SWAT to SWOT: A Lesson in Leadership with Ryan Conn

    In this conversation, Lera Kooper interviews Ryan Conn, owner of CS Business Consulting and President of Shelton Associates, about his unique background and how it has benefited his tax and accounting business. Ryan shares his journey from law enforcement to becoming a leader in the private sector. He emphasizes the importance of establishing a strong foundation for your business, including a clear mission, vision, core values, and leadership philosophy. Ryan also discusses the significance of self-reflection and self-awareness in becoming an effective leader. In this conversation, Ryan and Lera discuss the characteristics of effective leaders and the importance of self-awareness and influence. Ryan emphasizes the need to overcome fear and take action, and encourages listeners to set specific leadership goals and hold themselves accountable. Ryan also shares resources, including an ebook on the 7 principles of leadership.
    CSbizcon.com Free Resources

    • 43 min
    Plan, Pivot, Succeed with CEO Dave Fischer

    Plan, Pivot, Succeed with CEO Dave Fischer

    Lera and long-time business partner Dave Fischer discuss the essentials of business planning and knowing when to pivot. They explore the difference between a business plan and business planning, emphasizing the importance of ongoing adjustments. Dave shares practical tips and highlights the importance of collaboration, recognizing red flags, and being proactive in both business and life. Tune in for valuable insights and actionable advice to help craft your business and personal goals.
    Watch on YouTube
    Goal Setting Worksheet
     

    • 37 min
    Elevating Brand Value through Strategic Marketing with Janel Sykora

    Elevating Brand Value through Strategic Marketing with Janel Sykora

    In this engaging conversation, we sit down with Janel to discuss the pivotal role marketing plays in creating a higher value brand. Janel underscores the necessity for businesses to distinguish themselves in a crowded market by finding and swimming in a 'blue ocean' with less competition. She elaborates on the power of storytelling in marketing, stressing the importance of focusing on the results and solutions a business provides rather than just its features.
    Janel also highlights three key pillars for effective marketing: consistency, clarity, and building trust equity with customers. She explains how compelling content and nurturing relationships can significantly enhance a brand's value. Additionally, Janel advises businesses to start with a robust messaging strategy and consider outsourcing marketing tasks to professionals for optimal results.
    Join us for this insightful episode to learn how to elevate your brand and stand out in today's competitive landscape.
    Links:
    Schedule a Free Discovery Meeting 
    Lera's LinkedIn
    Janel's LinkedIn
    Buy Back Your Time by Dan Martell
    Building a Story Brand by Donald Miller

    • 34 min
    Financial Strategy for Business Owners: A Masterclass

    Financial Strategy for Business Owners: A Masterclass

    EVERYONE EXITS - for better or worse. Financial Planning & Analysis (FP&A) isn't just for large corporations—it's a game-changer for businesses of all sizes. Your host, Lera Kooper, and guest Ernie Villany, Forbes Top 200 CPA, delve into how FP&A can be your roadmap to strategic growth and tax efficiency today, and an optimized exit later.

    Don't miss this opportunity to learn how FP&A can transform your business strategy. 

    • 40 min

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