Achieving Excellence: How PHAB Service Stars is Transforming the Hair and Beauty Landscape

Susan sits down with Nergish Wadia-Austin, the founder of PHAB Service Stars, to discuss her remarkable journey in the hair and beauty industry. Nergish shares her unique background, starting from her education in India and Hong Kong to managing the largest salon in the world at Harrods. The conversation delves into the importance of maintaining high standards in the industry and how the PHAB Service Stars program serves as a benchmark for excellence, helping professionals excel and gain recognition. Nergish emphasizes the significance of ongoing education, customer care, and the impact of high standards on business success. This episode is a must-listen for anyone looking to elevate their practice and understand the value of striving for excellence in the beauty sector.

KEY TAKEAWAYS

• Importance of Standards: High standards in the beauty and hair industry are crucial for success. 
• FAB Service Stars: The PHAB Service Stars program, which stands for Performance in Hair and Beauty, serves as a benchmark for salons and professionals to measure their performance against industry norms. 
• Continuous Education: Ongoing education and training are essential in the beauty industry. 
• Recognition and Motivation: Achieving a PHAB Service Star is akin to winning a prestigious award, providing recognition that motivates professionals to maintain high standards and encourages others in the salon to aspire to similar excellence.

BEST MOMENTS

"PHAB is spelled P-H-A-B, and that stands for Performance in Hair and Beauty. It's a service star to compare to for people who are striving to be the best." - Nergish

"I always liken it to a Michelin star. It's going to that level above, like you say, above what the average is." - Susan

"The beauty about standards is they don't cost anything. It's pure dedication that does that. Pure dedication and wanting to excel."- Nergish

"The PHAB service star can't be bought; it has to be earned."- Nergish

HOST BIO

Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. 

Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive.

Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Bea And the Best" 1 and 2. 

She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars.

Susan's expertise continues to shape and elevate the beauty industry worldwide.

USEFUL LINKS

https://susanroutledge.com

https://www.instagram.com/susan_routledge/