Active Listening Meets AI: Humanizing Fundraising Strategies with Frank Mumford

In this episode of The AI Dude podcast, host Josh Hirsch chats with Frank Mumford, CFRE, fundraiser-turned-technology advocate and a leader in nonprofit innovation. With over 14 years of experience, including roles in university fundraising and at the Great Twin Cities United Way, Frank shares his journey from cold-calling as a teenager to becoming a champion of personalized donor stewardship.

Frank discusses the importance of active listening and human connection in fundraising, even in an era dominated by technology. Learn how AI tools like Gravyty are empowering nonprofits to streamline their processes, boost donor engagement, and achieve remarkable results—all while maintaining the critical human element in philanthropy.

Key Topics:

• How active listening enhances donor relationships.
• Balancing year-end giving with evergreen donor engagement.
• The role of AI in uncovering donor insights and improving stewardship.
• Challenges and solutions for ensuring AI accuracy and avoiding bias.
• The future of mid-level donor engagement and the shift towards personalization.

Chapters:

00:00 Introduction to Active Listening and AI in Fundraising
02:20 Frank Mumford’s Fundraising Journey
06:45 Insights on Year-End Giving and Donor Behavior
09:17 Using AI to Optimize Donor Engagement
11:34 The Human Element in AI-Driven Fundraising
16:11 Mitigating AI Bias and Double-Checking Data
18:33 The Shift Towards Mid-Level Donor Engagement
23:18 Balancing Time and Focus for Fundraisers
25:39 Closing Reflections and Favorite 1980s Movies

Connect with Frank Mumford, CFRE:

• Website: Gravyty
• LinkedIn: Frank Mumford

Connect with Josh Hirsch:

• Website: The AI Dude
• LinkedIn: Josh Hirsch